This is my favorite.
Love the anchor tattoo.
So simple, so smart.
Yes, this billboard is covered with real gold.
Science World is in Vancouver.
Their TV commercials are pretty damn good, too.
Their long-time ad agency is Rethink Communications.
Frankly the girls didn’t look any more skeletal than most runway models in New York, London, Milan, and Paris. Some might argue they don’t look much different than the models in fashion magazines either. So it might make sense that British Vogue just signed an agreement with British labor union Equity, agreeing to enforce ten specific guidelines when working with models. They include (and I paraphrase):
1. A work day of no longer than ten hours should include regular rest breaks.
2. Proper refreshments and meals should be provided on set.
3. Travel arrangements should be provided to within ten miles of the shoot location. Models kept working longer than 10 p.m. should get a cab back to wherever they’re staying.
4. Models will be treated professionally and respectfully. The contract states explicitly: “No one will ask or impose upon the Model any action or activity which is dangerous, degrading, unprofessional or demeaning to the Model.”
5. Models can’t be forced into doing things that permanently alter their appearance. Like dying their hair/eyebrows.
6. Nudity or semi-nudity must be agreed to by the model before arriving on set.
7. Models will be provided with proper bathrooms and changing facilities.
8. The temperature of the studio hosting the shoot will be comfortable. Which means “reasonably warm in winter” and “reasonably cool in summer.” In adjusting the temperature, what the model is wearing for the shoot should be taken into account.
9. Models must be provided with proper insurance coverage and paid promptly after the shoot.
10. Models under the age of 16 won’t model adult clothes or be asked to do any nude or semi-nude posing.
British Vogue is a highly respectable magazine that probably already ensures excellent working conditions for the models it hires. Magazines like that shoulder the responsibility of setting an example for the industry, which is probably part of the reason they signed the agreement with Equity (which is not to say they don’t actually care — not everyone in fashion is as heartless and soulless as stereotypes suggest).
What would be even more newsworthy is to see a much edgier magazine like Purple — or perhaps better yet, a raunchy photographer like Terry Richardson — sign this contract. But beyond the initial ooh-ing and ahh-ing over a move like that, one has to wonder what the use of these agreements and initiatives is anyway? Plenty of people have tried to set examples — but setting an example doesn’t always lead to lasting impact as we’ve seen previously with this issue.
With the support of British Vogue, American Vogue spearheaded the launch of a “model health initiative” last year to publicly pledge Vogues around the world would not hire any models who were under the age of 16 or who appeared to have eating disorders. The initiative has obvious flaws like: what if a model has a fake ID? And what does it even mean to “appear” to have an eating disorder? (By contrast, British Vogue’s contract says nothing about eating disorders and does not ban models under the age of 16.) Do Vogue models look any healthier or different at all since the initiative? Not noticeably.
The Council of Fashion Designers of America also has a “health initiative.” Each fashion week, CFDA president Diane Von Furstenberg reminds designers to ensure their models are healthy, well-nourished at shows, and age 16 or older. Do the models look any different season to season? Not really. Do 15-year-olds end up in shows anyway? Yes. And besides, the New York shows comprise just one-fourth of fashion month. Over in London, the editor of British Vogue is publicly tweeting about how the models look “skeletal.”
So if the industry and the world wants models to be treated better and fed more by the people hiring them, enforcing some actual laws would probably help. Because thus far, the industry has been incapable of regulating itself. And laws on the books in New York about working conditions for child models regularly go ignored (you can read more about these at the website of the Model Alliance, a group that fights for the enforcement of said laws). So magazines can go on signing pledges and publicizing “initiatives” about model working conditions but until someone makes the industry abide by actual laws, nothing is going to change.
When you think of Clorox, what comes to mind? You’re probably envisioning some blindingly white T-shirts fresh out of the dryer, an immaculate countertop or even a sparkling toilet. The brand’s ethos is simple and universal: Everyone loves a clean environment.
Clorox CMO Eric Reynolds points out that while only 8% of people actually enjoy cleaning, everyone likes clean. There’s a metaphor in there somewhere for the state of advertising.
Though the rates of ad blocking have stabilized according to the Interactive Advertising Bureau, millions of people around the world are actively tuning out marketing messages. According to Adobe PageFair’s most recent Adblock Report, the number of devices blocking ads was up to 615 million by the end of 2016. Still, Reynolds remains hopeful about the industry’s future.
“Advertising has been one of the most creative problem-solving forces in economic history,” he told WHOSAY President Rob Gregory (one of the 8% of people who enjoys cleaning) during WHOSAY’s event during the ANA Masters of Marketing. “Advertising has always changed and adapted to the needs and temperaments of people. I’m very optimistic that we’re going to figure things out in digital and get to a place where the marketing is so much better that engagement is welcome.”
On the surface, “put people first” sounds like the most banal advice ever. But Reynolds notes that there’s a difference between people and consumers that marketers sometimes miss.
“It’s not enough to say, ‘I’m consumer-driven.’ You’ve got to see the human on the other side,” he says. “A human is not an IP address, although we use that to get to know them. We have to connect more with what they want, rather than just trying to shove products or messages at them. People invite us into their lives only if we demonstrate that we know them very well.”
For Clorox, influencer marketing is the centerpiece of that strategy. Reynolds sees advertising as a way to connect a brand’s ideas with consumers and influencer marketing as a way to put a human twist on the brand’s stories.
Last year, Clorox partnered with Google and digital studio Portal A for an influencer campaign starring Golden State Warrior Stephen Curry and King Bach, who was the most-followed person on Vine. “Best Roommate Ever” aimed to introduce the Brita Stream to a younger audience on social media. The premise was relatable—everyone knows what it’s like to have a roommate who doesn’t fill up the Brita pitcher—and generated more than 16 million impressions across Facebook, Instagram and YouTube. The campaign was nominated for YouTube Ad of the Year and is currently in the running for a Shorty Award.
According to Reynolds, having big names attached to your influencer marketing isn’t enough.
“Influencers have to be big and meaningful, but the stories have to be meaningful to them,” says Reynolds. “People are great as sussing out a fake. If you come across as inauthentic and trying to buy someone’s interest, you’ll end up with a big hole you have to climb out of.”
Clorox equals cleanliness, but it goes beyond your house and your laundry. One of the brand’s subsidiaries is Burt’s Bees, whose personal care products are manufactured with natural ingredients and minimal processing.
Influencer marketing has long been the main driver for Burt’s Bees, which only did its first TV commercial last year. Still, influencer will continue to play a big role in the brand’s strategy as it moves into the beauty space.
“The first question I always get is, ‘Really? Burt’s Bees and beauty?” says Reynolds.
I love the new @BurtsBees makeup collection! Eight classic beauty essentials made with natural ingredients and not tested on animals. Find in the cosmetics aisle in select @Walmart stores and on https://t.co/0EhAIq3i6j https://t.co/99SM0k6XSF #BurtsBeesBeauty #NotSynthetic #ad pic.twitter.com/p3WZx2QhaE
— Jana Kramer (@kramergirl) February 21, 2018
He points out that consumers often feel conflicted between taking care of their bodies with clean eating and exercise, and then putting chemicals on their faces. There’s a full cosmetics line with the slogan, “You are a million things, but none of them are synthetic. So why use beauty products that are?”
As Burt’s Bees expands, the brand is focused on delivering omnichannel shopping experiences. After all, nobody ever thinks, “I’m in the store. I’m online.” They just shop wherever they may be and expect seamlessness. Knowing that attention is a commodity, Clorox is focused on the value exchange. Reynolds believes that together, his brands’ products and content can provide that.
“We’d be flattered if international beauty giants took notice, but I don’t know if L’Oréal and Estee Lauder are terribly worried about Burt’s Bees coming in,” he says. “But more importantly, it was the consumer’s voice that pushed us to go to cosmetics and not the other way around.”
The post Cleaning up with Clorox: Why CMO Eric Reynolds doesn’t believe it’s enough to simply be “consumer-driven” appeared first on ClickZ.Reblogged 11 hours ago from www.clickz.com
The best NESCAC of them all.
Hamilton is located in upstate New York in the beautiful and quaint village of Clinton. Our campus spans 1,350 acres of forest, meadows, and a 9-hole golf course. We’re a short 2 hour drive to the Adirondack State Park, and our Hamilton Outing Club organizes free camping, canoeing, and climbing trips for students!
Hamilton has no distribution requirements which means that students can pick and choose classes that interest them. Students have the option to take classes in 50 different areas of study. At Hamilton you don’t have to worry about knowing what you want to study because we allow you to explore!
What this means:Freeeeeeeeeeedom.
Hamilton College has unrivaled resources and facilities for students. As a strictly undergraduate institution Hamilton provides unique opportunities for students to obtain grants and funding to support independent research projects.
Hamilton is a 100% residential community with all of its 1,850 students living on campus.
With 28 different residence halls students can live in old fraternity houses, singles, town-homes, actual homes, and suites.
Some Hamilton residences also boast walk-in closets.
Hamilton has 29 Varsity sports teams, 17 Club sports, and 17 Intermural sports. 33% of our student population are Varsity athletes and 66% of students are involved with athletics.
Hamilton offers free gym classes for students and recently renovated gym facilities. There are plenty of machines for our active student body to use, from treadmills with TVs to a 3-story rock wall.
(That means free yoga classes and no freshman fifteen)
Hamilton brings big names to campus. With our Great Names Lecture Series we’ve had Hillary Clinton, Condoleezza Rice, Jon Stewart, Bill Cosby, Aretha Franklin, and soon-to-be Derek Jeter for all you baseball fans out there.
Hamilton also hosts big-name artists to play concerts for students. From Macklemore to Passion Pit to Capitol Cities, students always have things to do, and access to big-name performers at a super low price (aka for free).
Hamilton offers over 200 different clubs on campus for students to get involved with. Clubs can get school funding to pay for food and events for everybody to enjoy! A campus favorite is the Bowling Club that takes students bowling for free.
If you can’t find what you like, you can always make more!
Hamilton is renowned for its writing and communication programs. Students take writing-intensive classes and presentation-based classes that focus on writing styles and honing communication skills.
Hamilton has both a Writing Center and an Oral Communications Center on campus that is free for students to get help writing papers and delivering speeches.
Hamilton knows that finals are a very stressful time in its students’ lives. If you come to Hamilton, expect a free snack time in the library and puppy play-dates to relieve stress!
Hamilton has unbelievable food. With 2 dining halls, 2 coffee shops, a diner, a pub, and a smoothie bar, students never run out of options of where and what to eat!
With no parents and an all-day icecream bar, heck you can have icecream for breakfast, lunch, and dinner!
Ever need an bacon-egg-and-cheese fix at 2AM on a Thursday? Hamilton’s got you covered. With Late Night Diner offered until 4AM on the weekends, your dream of breakfast for dinner can be fulfilled!
Students affectionately call their time on the Hill, “Camp Hammy.” Derived from the copious amounts of fun our Orientation and Pre-Orientation programs offer, the fun of camp lasts for all 4 years!
Hamilton’s Pre-Orientation programs (Adirondack Adventure, Outreach Adventure, and Exploration Adventure) are popular options for incoming students trying to get to campus early. Adirondack Adventure, the most frequented option, is run through our Glen House. As the headquarters for our Hamilton Outing Club, the Glen House offers free camping gear, ski gear, and snow shoe rentals for students!
Hamilton Professors are second to none. They are authors, ambassadors, and ultimately friends. With a student-faculty ratio of 9:1 and an average class size of 12, professors often invite classes over to their house for dinner and will act as some of students’ best resources during their time at Hamilton.
Different departments host various events to celebrate their students. For those interested in Computer Science, look forward to the all-bacon barbeque hosted by the Comp Sci Department Chair, Professor Bailey.
And yes, that’s bacon-wrapped bacon.
Hamilton does social life a little bit different and a whole lot better than other schools. With a variety of social spaces on campus, clubs, teams, and Greek organizations can host all-campus parties that are open (and free!) for everyone.
Students love to dress in theme for the many events offered on campus. Some events of campus-wide fame include the Farm Party, 70s Party, Wet Hot American Summer, Middle School Dance Party, and the Beach Party.
Everyone who comes to Hamilton loves it during their four years and especially after they leave. Hamilton is ranked in the top-1% of alumni give-back which means we not only have the best alumni, but the most generous alumni. Hamilton hosts Alumni weekends and reunions during the year to celebrate their beloved former students.
For Hamilton’s Bicentennial celebration in 2012, Alumni flocked to the Hill to celebrate ole’ Hammy’s big accomplishment! Our Alumni love returning to Hamilton and providing opportunities for current students. Hamilton’s Career Center is one of the best resources students have so that they can connect with Alumni and find jobs that match their career interests!
Hamilton is social media savvy. Everything students post on Facebook, Instagram, or Twitter about Hamilton that includes our hashtag (#getscrolled) will be posted here. Its just another way for the Hamilton community to connect and see what’s happenin’ on the Hill!
Hamilton provides students the opportunity to stay on campus over the summer researching with professors and can also help fund students’ unpaid and minimally paid internships. About 250 students stay each summer to work, play, and enjoy the beautiful weather in Upstate New York.
It’s the best of both worlds: college friends and beautiful weather without the homework!
Hamilton offers a very different type of Greek Life. With 5 local sororities and 9 national fraternities, students have the option of participating without the pressure to join. The societies don’t have residences, but are integrated members of the Hamilton community! Sororities and Fraternities are just an example of the many clubs and groups that can host all-campus events for all students to attend!
Hamilton does Freshman year right. We are focused on ensuring an incredible and welcoming year for all new students. Freshman have the option to take first year courses (FYCs) designed to help students in the adjustment from high school to college. New students will also live in “clusters” across campus so that they can build relationships with their classmates and be integrated into our campus community!
Hamilton also listens to what you want in a roommate, dorm, and freshman experience. Our Residence Life Offices hand-match you to your perfect soul-, uh, roommate. So you can be like family!
The seasons at Hamilton are beautiful and provide a scenic background for every-day campus life. From the Clinton Cider Mill donuts in the Fall and Feb Fest in Winter to the first warm day of Spring, the weather at Hamilton can be temperamental, but students love to get outside and enjoy the beautiful campus.
Hamilton’s sense of community is unparalleled, and it is one of the first things students notice upon arrival on the Hill. Walking the 15-minutes across campus, students will greet friends and strangers alike. There is no typical Hamilton student and the diverse student population provides the campus with a colorful, unique, and tight-knit community.
Students are independently motivated to succeed and want their fellow students to succeed with them. While Hamilton is an academically competitive institution, collaboration between students is the standard. Students care about their classmates’ success and understand the importance of teamwork.
A suspiciously high, unmeasured percentage of Hamilton graduates marry other Hamilton graduates. You can even get married on campus in the Hamilton Chapel!
So come to Hamilton to fall in love with your studies, your classmates, and your college!
Hamilton really is a full package deal!
For more information (and infinite more reasons to come to Hamilton) visit us at www.hamilton.edu or click here.