Every year, 1 million mothers lose their babies within the first day of giving birth. And many of these tragic deaths could be prevented by the woman (and others like her) in this smart ad. The difference between 0:11 and 0:44 is everything.
Warning: This video includes live birth footage with graphic images.
For more information on the newborn crisis and the solutions to fixing it (in a less intense way), check out my other midwives post.