Welcome to another edition in our series of weekly MarTech briefings. Here you will find key information from last week including: Highlights from rounds of funding, new technologies entering the market, career moves, and a spotlight on key influencers social activity.
If you have any news from this week that you would like us to consider including in next week’s report, please feel free to get in touch by emailing email@example.com.
The Portland-based marketing start up, “Bumped,” has roped in $14.1 million in its first round of funding Canaan Partners. Other investors that participated in the round were Peninsula Ventures, Commerce Ventures, and Oregon Venture Fund. This additional funding has seen an increase of $11.5 million since its seed funding of $2.5 million.
Google announced an addition to Quick Access, a machine learning tool that provides appropriate suggestions to the file that’s being edited. The addition is natural language processing (NLP) to the google search function in docs, and slides. A spokesperson from Google said, “We hope these launches mean you spend less time searching for documents and more time working on them.”
American multinational conglomerate holding company, AT&T, has acquired AdTech pioneer AppNexus. The financial details of the transaction remain undisclosed, however sources involved with the deal have revealed that the value of the transaction approximately a whopping $1.6 billion. Speaking about the acquisition, Brian Lesser, CEO of AT&T Advertising and Analytics said: “Ad tech unites real-time analytics and technology with our premium TV and video content. So, we went out and found the strongest player in the space. AppNexus has scale of infrastructure, advanced technology, brand diverse talent. The combination of AT&T advertising & analytics and AppNexus will help deliver a world-class advertising platform that provides brands and publishers a new and innovative way to reach consumers in the marketplace today.”
Twitter CEO, Jack Dorsey, announced a major reorg for the social networking service and revealed that Periscope co-founder, Kayvon Beykpour, had been made the head of products for Twitter. Dorsey also confirmed that Mike Moranto has been brought on board to lead Twitter’s engineering team. Dorsey revealed the new hires and the reorg in a tweet which read: “We‘re reorganizing how Twitter is going to work together for the next decade. Sent this note to our team, and sharing with the world, because we want to be more open about how we think and work. This is a small but important step. Experimenting! Let us know what you think.”
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