Chicago Bulls star and 2011 NBA MVP Derrick Rose suffered a devastating knee injury at the beginning of last season’s playoffs. Now Adidas is running a marketing campaign centered around his impending — and, for his team and city, much needed — comeback.
So, to recap: we’ve got a fallen hero, a city in need and calls for the return of an absent savior. Sound like the plot to a familiar summer blockbuster? That’s apparently what YouTube user MaccaNba thought, mashing up footage from NBA games and a recent Rose commercial with the soundtrack to a trailer for The Dark Knight Rises.
MaccaNba’s epic result — titled “The Red Knight Rises” — casts LeBron James in the role of Bane and the Miami Heat as the vile gang of heels threatening Rose’s beloved Chicago. Uploaded last week, the video hasn’t quite blown up yet, but it’s been gaining increased momentum on the social web Wednesday morning.