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How Athletes and Brands Can Change the World – Translation | Cannes Lions 2017 | LIVE

The NBA’s chief marketing officer Pam El and the NFL’s chief marketing officer Dawn Hudson will join forces to discuss how athletes and brands can unite to make the world a better place. Together, they will explore how sports leagues are leading the charge to build innovative partnerships that leverage the collective power of athletes and brands to create change. The duo will be joined by Steve Stoute, founder and CEO of Translation and author of ‘The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy’.

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