The first Amazon Prime Day, a shopping holiday exclusive to Amazon Prime members, took place during July 2015 to mark Amazon’s twentieth anniversary. The event has grown to become one of the most anticipated shopping days of the year, often referred to as Black Friday in July.
Prime Day 2019 launches at midnight on Monday July 15th and runs for 36 continuous hours until the madness ends at midnight on July 16th.
Amazon sellers typically create deals to run during the weeks leading up to and just after Prime Day which is heavily promoted by Amazon.
Amazon reported more than 100 million products were purchased on Prime Day 2018, making it the biggest shopping event in history. Other highlights, as reported by Amazon, include:
Sellics, a company that provides software to help Amazon Marketplace sellers, vendors and agencies optimize product listings, track, and manage their accounts, created a detailed guide to help vendors maximize sales and exposure on Prime Day.
The following are some key highlights from the Sellics guide:
First, it’s too late for sellers to create one of the biggest draws of Prime Day, Lightning Deals (brief, timed promotions on limited quantities). The deadline for this passed in May.
That may not be a bad thing though, since it costs sellers $500 per Lightning Deal to participate. The good news is that sellers can benefit from Prime Day even without a Lightning deal. Here’s how.
The Sellics guide points out that ad competition is high on Prime Day—it is a pay to play game, after all. Thus, consider increasing your ad budget during the Prime Day window (and throughout the entire month of July).
Amazon now offers dynamic bidding which enables you to bid aggressively without having to make manual bid adjustments. Dynamic bidding raises your maximum bid by up to 100% in real time, based on past sales performance, so this is a great tactic to use for your top-selling products.
Amazon Brand Registry is a service that helps vendors protect their active registered trademarks within the Amazon environment. Brand registry allows vendors to verify themselves as the rights owner or authorized agent for a specific trademark. Vendors with registered brands can promote them via Amazon’s Sponsored Brands option, which directs shoppers to a Brand-specific landing page.
When clicking on any of the sponsored listings in the above example, the shopper is taken to Dell’s Brand page.
If you haven’t already experienced Prime Day as a seller (or even if you have), the Sellics guide is worth reviewing.
Prime Day 2019 promises to be just as successful—if not more so—than 2018, so make sure your product, brand, and seller pages are optimized, your ads are ready to go, and your inventory is fully stocked (and don’t forget to have fun.)Reblogged 1 year ago from www.clickz.com