On October 22, we hosted our virtual Marketing Automation Summit which featured incredible speakers from some of the smartest minds in marketing.
The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Their marketing leadership is made up of visionaries who can help marketers understand where to prioritize their digital transformation efforts.
The summit is now available to view for free on demand and here is a break down of each session:
Our opening keynote panel discussion featured MailChimp’s VP of Data Product, David Dewey and Oliver Gediehn, Expert Associate Partner at McKinsey & Company.
During this session our expert panel broke down the current state of marketing automation: how it has evolved; who are the top players; what are the current problems with it; how it differs from B2B to B2C; where the tech sits in the martech stack; and highlights some great current innovations within the tech.
The day’s second keynote panel discussion featured Salesforce’s Brian Solis. Demandbase’s Jon Miller, Deloitte Digital’s Erik Duffield and Purple’s Rob Towne.
During this session our expert panel broke down the future of marketing automation: how it may evolve in the future; new types of tech innovation; how its application will differ; how future automation will be implemented; the makeup of tech teams and how the automation landscape may change in the near future.
Along with the two keynote panel discussion we also had three leading automation solution providers give a 15-minute demonstration of their offerings respectively. Here is a breakdown of each of those talks:
During this Tech Talk showcase Nick Ziech-Lopez, Director of Product Strategy at MessageGears, focused on saying goodbye to data friction and overcoming these issues by leveraging the power of automation.
During this Tech Talk Censhare’s Josh Van Dyk and Roland Felner focused on the role of the Content Hub, problems with modern day content management and provided a product demo as well.
During this Tech Talk Josh Francia, Chief Growth Officer at Blueshift, showcased their Intelligence Omnichannel Activation, 4 W’s of 1:1 Marketing and their SmartHub CDP.
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