It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized services, AI-based technologies couldn’t be more critical.
AI-based technologies bolster marketing automation efforts through personalized interactions. Your business can benefit on a multitude of fronts by embracing these game-changing advancements.
It’s easy for emails to get lost in the shuffle of a busy day. After all, inboxes are overflowing with meeting reminders, work correspondence, and plenty of promotions. Enticing a customer to simply open a marketing-related email can be challenging. But with the right tools, you can consider that challenge conquered.
AI-based technologies are helping marketers win the attention of potential customers in numerous ways. For instance, they’re allowing small and medium-sized businesses to improve their email marketing automation strategies by knowing who to target, when, and how frequently.
Adding a personalized touch to emails pays off. A study from Statista showed that personalized emails had an open rate of 18.1 percent, compared to a 13.1 open rate for non-personalized emails.
When it comes to gathering and analyzing customer information, we mortals are no match for the pace and efficiency of computers. AI-based programs are capable of processing user data at lightning speed and can be hyper-responsive to customer needs.
Automating the data collection process can help simplify the lead-nurturing process for businesses, while AI can set the course for future marketing strategies.
Marketing teams are using this data to drive sales, and if statistics are any indication, it’s working. AI could lead to an economic boost of $14 trillion in additional gross value added (GVA) by 2035, according to Accenture research.
Successful businesses strive to equip customers with the tools and services they need. The trouble is, it can be a bit tricky to determine what those needs are.
Once your sales and marketing teams are made aware of your business’ cross-selling potential, they can make customers aware of those additional offerings.
A happy customer is a loyal customer. AI can help you retain your existing customer base by providing you with a better understanding of client needs. You might think you already have a handle on that front with your CRM platform, but AI can provide a more complete, more actionable picture of your current customers.
In the meantime, customers will appreciate the personalized service with AI-based software offers and are more likely to become repeat customers.
Customers come and go, and they’ll come again with the right approach. Whatever the reason for losing a customer, it’s never too late to win them back. Especially with some artificial assistance.
If you’ve spent any amount of time looking into customer engagement and sales/marketing success strategies, you’re undoubtedly already familiar with the ways in which automation can help your business. Now, it’s time to build on those benefits by incorporating AI-based technologies into your marketing strategy.
Businesses are becoming increasingly competitive and to remain relevant, AI-based technologies must be embraced.
John Oechsle is President and CEO of Swiftpage. He can be found on Twitter @hjoech.
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