Yesterday, the world of content management systems (CMS) was all about creating and managing traditional webpages and ensuring they were responsive across all devices. Today, that world is vastly different. With the proliferation of channels through which IT and marketers are required to deliver content, a CMS must provide the scope to meet the ever expanding omni-channel charter of today’s brands.
IT may be attracted to SPAs for the time it saves them, but there are many reasons for marketing to appreciate SPAs for powering microsites, ecommerce pages, and many webpages or webpage components at different points in a customer’s journey. When visiting a SPA, customers will experience instant and seamless delivery of content with each click they make, experiencing content faster. Faster page loading times mean reduced bounce rates, longer site visits and higher conversions.
To put SPAs’ benefits into perspective, let’s look at a SPA compared to a traditional webpage:
The client-side nature of SPAs provides a few more meaningful benefits worthy of mention. First off, SPAs function offline like a desktop app, which further improves the customer experience. They’re also responsive by nature, meeting a marketing requirement and saving IT time. Cost savings is another big benefit. Personalization – key to delivering an exceptional customer experience – becomes easier and less expensive.
A modern CMS can help marketing and IT get the most out of SPAs and improve the speed at which content is produced, or what we call content velocity. However, it must include the following three elements geared toward delivering omni-channel experiences at scale:
As the channels and ways people consume content constantly evolve, SPAs managed within a CMS provide marketers with a solution to deliver more content quickly and effectively in tandem with IT.
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