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How Nas Became A Superstar

Big news coming from Genius this week. The knowledge project announced that marketing and music industry titan Steve Stoute has joined the company’s board of directors along with Tom Lehman, Ilan Zechory—who are the founders—and Ben Horowitz of Andreesen Horowitz, and Dan Gilbert, owner of Quicken Loans and the Cleveland Cavaliers. Stoute’s first big artist, Nas was one of the first to invest in the company, back when it was called Rap Genius. Those two have an incredible history. Nas and Stoute parted ways then he began to work with Jay Z. Steve Stoute also has an incredible history with Jay Z. Let’s break it down.

Check out @JFergal’s video:

Written & Produced By: Justin Hunte

Shot, Edited & Produced By: James Kreisberg

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kingrebel says:

this is an immense Steve Stoute Promotion.

Charles Capone Luciano Escobar says:

Look, LL Cool J is the GOAT. Eminem is the best lyricist. DMX is the most aggressive. Send me your comments.

Sam Fisher says:

The pictures hanging behind you, where can I find them?

RaeKLahage Lahage says:

Very Impressed ,, Hes Such a great Guy ,,, He Dreams big amd big Dreams. he Makes It Real )) Brings The Story for His/ Her Characters to Life ))) Love

Phong Huynh says:

Stillmatic the worst Nas album wtf LOLOL.. listen to 2nd childhood ! Ether ! Destroy and Rebuild is a true NYC war ready anthem track he was really cleaning his office on that song going at former friends and present day foes.. and ofcourse Ether !
I say Nastradamus was his worst effort

CA DiGGs says:

i played last real nigga alive so much back then i thought i wrote that shit in the previous life.

oliver watson says:

Yo you should do a breakdown on UK rap (grime) comparing it to American hip-hop and seeing if it has any merit, luv the show man!

Poizin Rath says:

Still beat out in utero and doggy style on billboard

MightyDesperado says:

Cormega! Now there's an underrated rapper.

Adnan Halitovic says:

turn of fucking music when you play the interview goddamnit

Weaponised Autism says:

it was written > illmatic its just imo so dont get pissy

Antoine Ferrell says:

Nas is an artist. Critics wanted more of the same. Nas evolved and changed and was ahead of the critics. It Was Written is better than any thing Jayz put out start to finish. Nas is ghetto artist worthy of being mentioned with Hughes, Coltrane, and other greats. Jay is a great rapper…

seandean_ com says:

Interesting man. Steve Stout is powerful

SauceGod says:

Nas was scared of that illuminati shit

cultfigure 40 says:

There's alot of people commenting who never heard either nas or hov songs when they first came out. I love them both. It was written my fav nas album hands down. Reasonable doubt classic, vol 1 he fave us lucky me, streets is Watching, where im from, and imaginary players. Vol 2 classic, blueprint classic, black album classic, American gangster unreal,blueprint 3 nothing but hits.ether was cute but all lies but alot of us didn't hack it because it was all lies. Hov went from Marcy to everything and the internet says he sold his soul because he's black and successful. He gave to columbine, a mil to katrina,bailed out the protesters in bmore. Called out the war on drugs, has the island documentary. Giving artists the best deals n comtrol of there masters on tidal. Every artist on rocafella got dvery cent owed to them. What now exactly has nas ever done for anyone?

Nate Rager says:

critics rate stillmatic his lowest post beef album. crazy

The Lock'smith says:

I absolutely loved this segment and learned a lot about the development of both artists career through time and Stoute's involvement in both. As a teen, I had always been intrigued by how Jay (suddenly) became the business mogul that he is now, and I clearly had no insight on the actual power behind the throne.
Lastly, if I was the one that made the segment, I think I would've quoted Jay's second verse on "Moment of Clarity" (right after the metacritic scores comparison) as a nail in the coffin. Jay literally tells you the musical transition he made and why :
"I dumbed down for my audience to double my dollars
They criticized me for it, yet they all yell "holla"
If skills sold, truth be told, I'd probably be lyrically Talib Kweli
Truthfully I wanna rhyme like Common Sense
But I did 5 mill' – I ain't been rhyming like Common since"

Anthony Chester Jr says:

If Nas ain't tha GOAT then i would need to kno who is

Sanhova says:


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