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IWC's newest boutique celebrates its ties to racing

IWC has opened a new concept store in Zurich, Switzerland that celebrates its deep ties to motorsport. Called IWC Racing Works, the store will be the first in a series of themed IWC flagship boutiques, where the company’s watches are just one part of the story. The shop will be broken into …

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Reblogged 1 week ago from www.acquiremag.com

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