The COVID-19 waves have brought upon a unique fashion of ebb and flow in the marketing sea. Our key insights continue to reflect the new developments in the face of marketing as 2020 progresses.
Consumer behavior is a mosaic that has continued to shape up a new abstract in recent months. McKinsey & Company have continually been observing consumer thoughts and trends and their latest UK Pulse survey showed a 46% growth in pessimism about their economic recovery post-COVID-19. As pessimism continues to eclipse in the UK, here are some other crucial findings:
The McKinsey & Company survey also identified some positive shifts and here are the five most impactful ones that are here for the long haul:
Nearly 71% of businesses were quick to think on their feet and these were some new methods and practices that local as well as global brands implemented, the latest Moz survey states:
In fact, more than half of the businesses intended to continue these offerings post-COVID-19 as well.
Some other key findings from the report were:
The Moz research also detected an increasing interest in offline local marketing as it saw a 9% YoY increase in marketers getting involved with offline marketing.
People have been increasingly resorting to local brands and as this shift has shown an effect, many of these businesses are trying to tighten their grip on local SEO. Sarah Bird, CEO of Moz. said,
“There are new challenges, but there are also new opportunities for success. Brands can synthesize both traditional strategies with new techniques to ensure their businesses stay top-of-mind and accessible.”
However, one-third of local marketers feel their companies are not prepared with the hybrid set of skills needed for local SEO strategies to succeed. Businesses are increasingly outsourcing for SEO capabilities. There is also an increasing room of opportunity for online SEO resources as 57% of marketers are confident that there’s an abundance of quality SEO resources available.
Be it local or big label brands, 2020 is becoming the year of “perfect vision” for mastering the customer experience. Businesses are using this time to identify how they can understand their consumers and optimize their methods to deliver happy experiences.
These are a few indicative stats from Moz that reinstate the fact – customer feedback will be driving force:
Interestingly, marketers aren’t the only ones involved in local SEO efforts and strategic planning. It also includes these departments:
Our readers are keen on uncovering what the new normal holds for their business, while there’s a continued appetite for our key insights articles. As we run AI month, readers have continued to show increasing interest in AI-based content.
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