This week we’re going for a strategy-heavy look at the crucial phases that influence your consumers’ buying decisions and how you can slam dunk sales by bumping up your digital marketing strategy to resonate through sales.
2020 consumers and brands have seen the most digital-first holiday shopping season and consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation.
According to Google’s behavioral science analysis, despite the global economic pressure, people aren’t interested in the “cheapest” products/services. The graph below pits the “cheapest” vs “best” search trend worldwide to establish this observation. This once again emphasizes consumer needs for quality products, services, and communications. Brands, are you listening?
‘Authority bias’ (being swayed by an expert or trusted sources) is one of the top cognitive biases that influence purchase decision-making. If you’re still looking for ways to finetune your holiday season digital strategy, we’re sharing insights about just the missing piece – influencer marketing.
Trust has been a significant factor that influences consumers shopping online in 2020 which has added more fuel to the influencer marketing industry which is poised to be a $15 billion global industry by 2022.
Gartner’s latest report looked into the scope of influencer marketing and the waves it has made in 2020. Here are three key facts:
While the report also identified that 50% of marketers struggled to spot fake followers and content, it also highlighted these recommendations:
Nearly 70% of consumers felt that their purchase was most influenced by the brand’s website. This stat in itself has made brands focus more on their digital strategies to:
Some key findings from Gartner were:
Top action-points that websites need to drive conversions:
This week, our readers have been busy amping up their strategies with our weekly insights, COVID-19 related digital behaviors in 2021, and advanced digital marketing.
The post Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions appeared first on ClickZ.
Reblogged 1 month ago from www.clickz.com
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