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Marketing Technology Awards: Official winners and finalists review

The full review of finalists and winners from this year’s Marketing Technology Awards is now available here. The report includes a brief overview of each company, as well as some context around why the voters and judges chose each winner.

It also includes more information about the event and some lovely photos from the night.

A brief refresher on why we have these awards

It used to be that strategy, skill, and creativity was the bulk of marketing success. Now, technology lies at the core. Companies not investing in the right technologies or investing in the wrong ones struggle to keep up with rising customer expectations.

Gartner estimated that in 2019, marketers spend 29% of their marketing budget (up from 22% in 2017) on martech. Staff, on the other hand, accounted for 24% (down from 27% in 2017) of budget.

Marketing departments now spend more on technology than on people.

And choosing the right technology from the increasingly expanding landscape (7,040+ as of April 2019) has become a massive decision.

Thus, we’ve created these awards in order to shine some daylight on the murky waters of martech, to celebrate these technologies, the use of them in the “real world,” and the people that make it all happen.

Overview of the awards

The awards have three overarching categories, technologies, use of technologies, and people. The awards are free to enter, and open to anyone for voting (with the exception that you cannot vote for your own company).

The “Technology Categories” were 50% scored/voted for by our readers and their customers and 50% scored/voted for by our expert judging panel. The “Use of Technologies” and “People” categories were 100% voted for by our judges.

scott brinker speaking at the marketing technology awards 2019

We picked eight of the top people in the industry as judges:

  • Scott Brinker, VP Platform Ecosystem at HubSpot;
  • David Kalman, Expert Associate Partner of Marketing Technology, McKinsey & Company;
  • Bruno Gralpois, Founder, Agency Mania Solutions (Formerly Visa, Sprint);
  • Siddharth Taparia, Head of Marketing Transformation, SAP;
  • Michael Akkerman, Global Head of Partners, Pinterest;
  • Anand Thaker, CEO, IntelliPhi;
  • Ermes Becerra, Vice President of Digital Marketing, Wells Fargo; and
  • Christi Olson, Head of Evangelism, Microsoft.

Winners were announced on March 21, 2019, at the Tribeca Rooftop in New York.

marketing technology awards event venue

In total, we received just under 500 entries and the judges reviewed more than half a million words. More than 3,000 people in the industry voted on the winners.

Well done, winners and finalists!

To all the winners and finalists, huge congratulations again! It’s an honor to help recognize your hard work, innovation, and excellence.

To learn more about why these winners and finalists were chosen, download the full winners and finalists review here.

More information (and photos) can also be found on the awards website here.

The post Marketing Technology Awards: Official winners and finalists review appeared first on ClickZ.

Reblogged 6 months ago from www.clickz.com

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