One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search?
In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years.
But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply to avail of this trend?
This is another topic we’re excited to learn more about next week at the Transformation of Search Summit here in New York.
One of the experts we’ll be hearing from is Guillaume Conteville, SVP of Global Digital Marketing at Mastercard.
Guillaume will be part of the panel titled “Optimizing for position 0: Everything you need to know about Voice Search.”
In my role I’ll be focusing on driving change in the way we do marketing to adapt to new usage, and to leverage technology and data to their maximum potential.
The hot topics for us at the moment are CX, Voice, AR, marketing automation, and data-based customization.
Prioritization and execution.
There are so many potential initiatives you could start, identifying the real game-changing ones is always tricky.
Then, like always with tech-based projects, executing on your vision is always more complex than anticipated.
You really need to establish a broad climate of trust among all stakeholders, in order to have a real test-and-learn approach.
In adtech, it’s impossible to get it right the first time.
Success always come after a lot of optimizing and fine tuning.
It’s not search-related, but it’s fascinating to see how the changes that web browsers have made in regard to third-party cookies are having a massive impact on the whole adtech ecosystem.
The end of third-party cookie tracking will potentially be more disruptive than regulation.
In this session, I’ll be sharing about the journey we’re going through at Mastercard to future-proof our content and ensure its discoverability in a future where people increasingly interact with machines through voice.
This is a unique opportunity for me to learn more about latest developments around search.
It might sound cliché but, in this type of role, keeping a learning mindset is absolutely key. So every day I make sure to put some time toward talking to a lot of people and doing a lot of reading.
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