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Track & Locate Your Runaway Pet with GPS-Powered Findster Home

Findster Home tracks your pets’ GPS location and activity 24/7, letting you monitor them whether you’re home or away with no monthly fees. A home base station and a GPS tracking device on the pet’s collar keep you up to the moment on where & what your pet is up to. Alerts are sent through the app when your pet leaves the home & the device includes radar for pinpointing your wayward pet. One Findster will track 3 pets. A funded Kickstarter.

Reblogged 3 days ago from www.werd.com

How machine learning-powered agencies are reshaping digital marketing

30-second summary:

  • The proliferation of technology gives rise to another trend that marketers must account for—rising consumer expectations. This is true in both the B2C and B2B spaces.
  • QuanticMind emphasizes the need to bring in people who understand the complicated marketing ecosystem such as data scientists who can help make data-driven decisions.
  • While self-service platforms have campaign optimization tools baked into their functionality, they also pose an inherent conflict of interest to advertisers.
  • The complexity of digital marketing has made it possible for lower-level planners to optimize media effectively.
  • Agencies must become highly-trained consultants that can help companies navigate the complex martech ecosystem. They must harness machine learning to deliver business solutions that grow and protect a company’s brand.

QuanticMind is a predictive advertising management platform used by top brands including HomeAdvisor, Hot Topic, Windstar Cruises, and Rosetta Stone. Their technology is focused on optimizing search campaigns through automated bid management, publisher management, data unification and machine learning. The platform also enables feed optimization and intelligent shopping management for retailers.

QuanticMind recently published a new report, “How to Evaluate Machine Learning Powered Performance Marketing Agencies” which addresses the rise of machine learning-powered agencies and how they are transforming the performance marketing industry.

This 18-page booklet includes industry statistics, data-supported trends, and a blueprint for how marketers can evaluate the new machine learning-powered agency.

Content produced in collaboration with QuanticMind.

State of the performance marketing industry

Digital ad investments continue to grow, with the IAB reporting that digital marketing investments doubled over four years from $13.2 billion in Q1 2015 to $28.4 billion in Q1 2019. 

CMO budgets are divided among a variety of different marketing channels, with the largest percentage going to digital commerce, digital advertising, marketing/customer analytics and website infrastructure. The QuanticMind report leverages data from a 2018 Gartner survey to illustrate the CMO budget allocation as follows:

QuanticMind writes: “We can see that in 2018 there were a lot of different places where investment was taking place, but increasingly, budgets were being assigned to tools and technology that harness the power of the insights and customer analytics that digital provides.”

There are over 7,000 marketing technology providers in operation in 2019, versus 150 in 2011. This increasingly crowded marketplace makes it difficult, if not impossible, to evaluate every single tool.

The proliferation of technology gives rise to another trend that marketers must account for—rising consumer expectations. Thanks to Amazon, consumers expect their brand interactions to be quick, seamless, and as easy as possible. This is true in both the B2C and B2B spaces.

A Salesforce survey of business buyer expectations revealed that over 70% of buyers expect personalized engagement from vendors and 69% expect Amazon-like buying experiences.

QuanticMind writes, “These B2B companies are starting to expect ‘Amazon-like buying experiences’ from their vendors and a massive 67% of people have switched vendors for a more ‘consumer-like experience.’”

How marketers can navigate the changing landscape

QuanticMind outlines three approaches that marketers can take to navigate the rapidly evolving landscape in the digital marketing industry.

  • Build an in-house team—Many CMOs are already doing this, as research from Gartner’s CMO spend survey shows. The budget allocation for agencies dropped from 25% to 22% from 2017 to 2019, a sign that CMOs are looking to bring teams in-house. QuanticMind emphasizes the need to bring in people who understand the complicated marketing ecosystem such as data scientists who can help make data-driven decisions. Even so, without the appropriate technological expertise, data scientists can get bogged down with the management, integration, and formatting of data.

“We have personally witnessed a number of experiences where basic data integration that should have taken 30 days at most ended up taking a whole year because companies just didn’t have the right people with the right experience,” writes QuanticMind.

  • Capitalize on free options—Many businesses manage their media using free options which include auction-based models on top platforms such as Google, Facebook, Bing and Amazon. While these self-service platforms have campaign optimization tools baked into their functionality, they also pose an inherent conflict of interest to advertisers.

Per QuanticMind, “In an auction dynamic, allowing the ad platform to make the bidding decisions will create some long-term pains that could end up inflating costs.” Another risk with relying solely on automated platforms to manage your marketing is that you don’t have full control over your data.

  • Hire an agency—The Gartner CMO survey revealed that about 22% of CMO budgets are allocated to agencies. The agency model is typically a top-down model with the leadership and expertise focused at the top of the pyramid and lower level planners and strategists with less than three years of experience at the bottom. This bottom-level tier typically comprises 60 to 70% of the headcount that marketers pay for when investing in an agency. The complexity of digital marketing has made it possible for those lower-level planners to optimize media effectively.

QuanticMind uses paid search as an example: “To offer some perspective in the context of paid search: if you want to optimize every keyword that you have in your program, across each of the 210 DMAs, 24 hours a day, seven days a week, across three devices — that alone is 105,000 variations for every keyword, every opportunity where you could change your bid, change your messaging, etc.”

The only way to effectively manage a portfolio of 100,000 keywords or more is via machine learning and automation. Writes QuanticMind, “It means that the horsepower of the core team of a traditional agency is no longer as valuable as the expertise of individuals who know how to manage and navigate AI-powered platforms.”

The new performance marketing agency model

QuanticMind’s perspective on the agency model is focused on the paradigm shift in digital marketing as a whole. Agencies must become highly-trained consultants that can help companies navigate the complex martech ecosystem. They must harness machine learning to deliver business solutions that grow and protect a company’s brand.

QuanticMind advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem, and use machine learning to automate as much as possible.

“Ultimately, the paradigm shift takes us to a hybrid world — one where the right people with the right technology are essential to get superior results,” writes QuanticMind.

For more insights, check out the full white paper, “How to Evaluate Machine Learning Powered Performance Marketing Agencies.”

The post How machine learning-powered agencies are reshaping digital marketing appeared first on ClickZ.

Reblogged 3 days ago from www.clickz.com

Host a Holiday Monopoly Marathon with the Longest Game Ever

This holiday, give the gift that keeps on giving: Monopoly LONGEST Game Ever. Unlike the regular game, this one has 66 properties & only one die, so it goes on for like, ever. Even bankruptcy won’t knock you out. The game is only over when one player owns every single property on the board & there are 3 versions of each on this oversized and extended board game.

Reblogged 4 days ago from www.werd.com

Old Friend Men’s Washington Slipper, Chocolate 11

Product Features

  • Keep it simple when you’re chilling at home with this casual, slip-on comfort moc from Old Friend®.
  • Premium leather upper with moc-toe design offers a casual, cozy appeal.
  • Slip-on entry with fleece lining provides lasting warmth and support.
  • Cushioned fleece footbed offers comfort with every step.
  • Rubber outsole with tread design delivers grip for indoor and outdoor use.
    WARNING California’s Proposition 65
    Measurements:

    Weight: 11 oz

    Product measurements were taken using size 12, width D – Medium. Please note that measurements may vary by size.
    Weight of footwear is based on a single item, not a pair.

Reblogged 4 days ago from www.amazon.com

Brilliance Supreme Bronzer F73T12 HO 8.5% 100W RDC Tanning Bulbs – Hot Lamps! (24)

Supreme Bronzer is a ten-minute lamp that simply delivers bronzing results. Paired with a very high UVB content, this HO non-reflector bronzer has superior staying power versus other competitors, and offers tanners the curb appeal of instant results.

About Brilliance Advanced

Premium results at an affordable price. The Brilliance Bronzer series casts a long, golden shadow on the competition in both standard and reflector applications. The highest quality phosphors, combined with a special gas mixture allow for approximately a 25% increased output. These special bronzing lamps are available in a variety of sizes as well as HO and VHO types.

Light Sources extends superior quality manufacturing to the Brilliance Advanced Bronzing System. It incorporates only the highest quality glass tubes, which are manufactured specifically for the tanning industry. The highest quality phosphor blending and a specific gas mixture highlight this lamp series as a premium option.

* Danger! Ultraviolet Radiation. Use only in a fixture equipped with a timer. UV Eye protection must be worn.

Contraindication: This product is contraindicated for use on persons under the age of 18 years.
Contraindication: This product must not be used if skin lesions or open wounds are present.
Warning: This product should not be used on individuals who have had skin cancer or have a family history of skin cancer.
Warning: Persons repeatedly exposed to UV radiation should be regularly evaluated for skin cancer.

Product Features

  • F73 T12 100W-120W High Output RDC Tanning Lamps
  • Rated Life of 1000 Hours – Rated for 10 – 12 minute sessions
  • Very High UVB lamp with ample amounts of UVA – For Advanced Tanners
  • Replaces Cosmolux Hi Tan, Genesis 120 10X, Equator Sun, Puretan SX, Real Sun XXXX, Sunbronze 8.5
  • Fast same day shipping – Can not ship to Alaska or Hawaii

Reblogged 4 days ago from www.amazon.com

Yahtzee

Roll it to the limit for the ultimate win with the Yahtzee Classic game. With a sleek shaker and 5 dice, you’re ready to roll! Take turns rolling dice to try to score combos. You get a total of 13 turns and may roll up to three times on a turn. At the end of each turn, you must fill in one empty box in your column on the score card. The player with the highest grand total at the end of all 13 rounds wins. It’s up to the player whether they hustle for a full house or risk it all for a Yahtzee roll. Show it off, and let the dice fall where they may. Game includes 5 dice and shaker that doubles as storage for easy clean up and travel. Yahtzee is a trademark of Hasbro.

Product Features

  • Dice-rollin’ battle game
  • Includes 5 dice and shaker
  • Yahtzee comes with 100 score cards
  • Shaker doubles as a storage case
  • Great family fun

Reblogged 4 days ago from www.amazon.com

Sharpie 30072 Permanent Markers, Fine Point, Assorted Colors, 12 Count

Create bold expressions with Sharpie Permanent Markers. This set of 12 colorful permanent markers is ideal for making lasting marks that stand out on nearly any surface. Featuring a durable fine point, the Sharpie markers allow you to draw precise, enduring lines. The quick-drying ink is both smear and fade resistant. Express yourself with Sharpie markers.

Product Features

  • Bright, colorful ink makes a vivid impression
  • Durable fine tip delivers bold, detailed lines
  • Ink dries quickly, resists smearing and fading and is water resistant
  • Works on most hard to mark surfaces
  • Includes: Black, Blue, Turquoise, Green, Lime, Aqua, Yellow, Orange, Red, Berry, Purple and Brown Sharpie permanent markers in a resealable pouch

Reblogged 4 days ago from www.amazon.com

Dr. Martens 1460 Originals 8 Eye Lace Up Boot,Navy,5 UK (6 M US Mens / 7 M US Womens)

Understated leather tames the combat-reminiscent style of Dr. Martens’s 1469 Originals 8-Eye boot. Looped pull at the back and signature stitching at the manmade sole.

Product Features

  • Lace-up combat boot with contrast stitching and heel loop

Reblogged 4 days ago from www.amazon.com