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Puma answers Nike with its own self-lacing sneaker

Not so fast, Nike. The Swoosh isn’t the only company in town with self-lacing technology, Puma has just introduced their Fit Intelligence (Fi) platform that features a micromotor and a cable system that can be tightened or loosened by simply swiping up or down on the Fi module on the tongue. …

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Reblogged 2 years ago from www.acquiremag.com

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