Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes being reminded of products you previously viewed or added to your cart will nudge you toward going back and purchasing those items.
SaleCycle works with companies including Nike, Versace, Hertz, Panasonic, TopShop, Sony, HP, and Ralph Lauren, among many others.
We spoke with Dominic Edmunds, Founder & CEO of SaleCycle, to learn more about his company and what they’re working on.
Dominic Edmunds: We are a behavioral marketing company that focuses on driving conversions.
DE: Cart / booking abandonment.
DE: It would increase sales, every hour of every day. We can see an uplift in sales as high as 10%.
DE: Not only is our solution fully transparent, but I can’t remember us ever losing a head-to-head test as we generate more revenue.
That said, this wouldn’t be possible without the rest of our team. Our customers in particular benefit from best-in-class service to support our technology.
DE: Elements of our offering cross over with the wider marketing space. However, as far as soft direct competitors, we have no more than a handful globally.
DE: We will further enhance our product offering and we have new routes to market that we would like to explore.
DE: Legislative changes are the new norm and businesses that aren’t prepared will hit the wall.
It’s my job to keep us ahead of the pack.
DE: We worked with Hertz to remarket to visitors who had abandoned a booking. In the auto rental industry, the average booking abandonment rate is currently more than 75%. We set up a retargeting email that achieved a more than 58% open rate and 28% click rate, with a 37% conversion from click.
We also worked with Puma to implement an intelligent cart abandonment email campaign, segmented by location. Those emails secured an average order value of $204 in recovered sales — which added up to a 3% uplift in overall sales.
DE: Our pricing can incorporate fixed fees and revenue share.
DE: The largest brands and businesses with transactional websites across retail & travel.
DE: The onboarding process is roughly four weeks with initial results being almost immediate and optimal results within the first month of “go-live.”
Year founded: 2010
Martech category: Remarketing
Last funding: Institutional investment from BGF in 2018 (£11.5m)
The post Remarketing cart and booking abandonment: Q&A with SaleCycle Founder/CEO appeared first on ClickZ.Reblogged 8 months ago from www.clickz.com