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Simply Brilliant “Bates Motel” Billboard

Keep It Simple STUPID.
Make the billboard look like the motel sign.
It creates anticipation and sets a creepy tone with no effort.
All the slow claps to A&E.
On the corner of Houston and Lafayette across from the wonderful Puck Building.

Read more: http://buzzfeed.com/copyranter/simply-brilliant-bates-motel-billboard


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