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The 2011 Import and Export Market for Synthetic Organic Tanning Substances in North America & the Caribbean

On the demand side, exporters and strategic planners approaching the market in North America & the Caribbean face a number of questions. Which countries are supplying synthetic organic tanning substances to North America & the Caribbean? What is the dollar value of these imports? How much do the imports of synthetic organic tanning substances vary from one country to another in North America & the Caribbean? Do exporters serving the market in North America & the Caribbean have similar market shares across the importing countries? On the supply side, North America & the Caribbean also sells to the international market of synthetic organic tanning substances. Which countries in North America & the Caribbean supply the most exports of synthetic organic tanning substances? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for synthetic organic tanning substances in North America & the Caribbean. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for synthetic organic tanning substances for those countries serving North America & the Caribbean via exports or supplying from North America & the Caribbean via imports. We do so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where North America & the Caribbean fits into the world market for imported and exported synthetic organic tanning substances. The total level of imports and exports on a worldwide basis, and those for North America & the Caribbean in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries in North America & the Caribbean are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets within North America & the Caribbean. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

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