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Written by: Steve Stoute, Mim Eichler Rivas
Release date: 4/3/2014
Duration: 11 hrs and 59 mins
Genre: business, marketing
The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer the tan generation.
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” one based on shared experiences and values rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. But there is a language gap that must be bridged to engage the most powerful market force in the history of commerce.
The Tanning of America provides the needed translation guide.
Contact me for any question: [email protected]Reblogged 2 years ago from www.youtube.com