On October 25, 2019, ClickZ will host the second annual Transformation of Search Summit, in partnership with Search Engine Watch. The event will take place at Convene in Midtown, New York City.
We’ve gathered a great list of search marketing pros to share their knowledge and experience at this event.
Carolyn Shelby from the Walt Disney Company will kick off the morning sharing insights from her work as SEO Manager of Audience Development. She’ll explore overarching trends in search and what we can expect to change in the next year. From the shift from search to discovery to the changing balance of paid versus organic, from data concerns to the changing consumer journey, this session will touch on key themes all marketers should keep top of mind.
Michael Akkerman of Pinterest will follow with Dave Fall of BrandNetworks in a session titled “You’ll Know it When You See it: The Future of Ecommerce is Visual.” Together, they’ll discuss how marketers can inspire consumers and bring magic back to sometimes impersonal online experiences. What options exist for brands looking to create more visual discovery of their products and services?
Courtney Messerli of Goop will give expertise on optimizing for YouTube. As the second largest search engine with more than 1.9 billion monthly users, YouTube offers a huge opportunity for brands to expand their reach. She’ll give insight on video optimization as well as expectations for the role of video in the future of search.
Other speakers include:
What makes the Transformation of Search Summit special, you ask?
By attending this event, you’ll be able to:
Last year, 59% of attendees were business leaders (C-level, partner, VP) and directors from across four continents.
To view a sample of this year’s delegate list, see here.
We’ve designed this event to be equal parts strategic and tactical, designed for senior leaders as well as practitioners.
This might include:
Industries represented span publishing, retail/ecommerce, SaaS, agencies, consultancies, financial services, and more.
Last year saw attendees from brands including Amazon, Sprint, Adobe, L’Oreal, Yext, KPMG, J.P. Morgan, Xerox, Bloomberg, and Wunderman, among many others:
This one-day event will take place at a lovely venue called Convene, located in Midtown Manhattan at 46th St and 6th Ave.
Sessions will run from 9am to 5pm, and will be followed by a drinks reception.
Lunch, snacks, coffee, etc. will be served throughout the day.
This event wouldn’t be what it is without the support of our partners:
And we’d like to extend a big thank you to each of them.
To see a full rundown of agenda, speakers, sponsors, and tickets, check out the Transformation of Search Summit website.
We look forward to seeing you there!
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