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BOOK REVIEW- Steve Stoute: The Tanning of America

« Ethnicity no longer predetermines your cultural values. What determines your cultural values is shared information—what you like and don’t like. People have access to all avenues of information. You can’t put people in boxes because of their ethnicity and then determine they are going to like this color jean or that this type of beauty product will appeal to them or work for them. You can’t put them in that box any more because their shared interests with their peer groups allow them to have a much more peripheral view on what other cultures are doing and what may appeal to them. You need to have a much more open minded and authentic approach towards the conversation than a predetermined push down. » -Steve Stoute

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