Back to Top

The Level Lock Bolt Edition Smartens Up Your Door

The Level Lock is great because it gives you rich smart lock functions but fits right into the slot where your current deadbolt is. Users are able to create virtual keys for friends, family and guests, control the lock remotely, talk to visitors through their door, use voice commands, and monitor door activity using Level’s App or Apple HomeKit. Set-up takes less than 10 minutes with just a screwdriver.

Reblogged 3 hours ago from

96% of global consumers expect brands to respond within 24 hours to an issue

Selligent Marketing Cloud, a marketing automation platform aimed at enabling B2C brands to connect with consumers, recently published the 2nd edition of their Selligent Global Connected Consumer Index. The Index shares insights on how 5000 global consumers feel about personalization, privacy, and brand interactions.

Content produced in collaboration with Selligent Marketing Cloud.

The connected consumer

Customer Experience (CX) spans every facet of an organization and includes every touchpoint that connects a brand to its potential customers. From the ads they see online to the company website, from sales reps to customer service assistants, consumers are judging the overall experience they associate with a brand.

One of the key takeaways of the Selligent Index was that today’s connected consumer has high expectations for quick response times. In fact, 96% of respondents expect a brand to act within 24 hours of a flagged issue and 90% expect a resolution within 24 hours.

Source: Selligent Marketing Cloud

The balance between privacy and personalization

Consumers’ high expectations of their interactions with brands are supremely connected to personalization, with 71% of respondents indicating they believed personalization to be very important. The same percentage of consumers expect customer service personnel to know their story after just one contact.

More than 40% of respondents use voice assistants when interacting with a brand and over 50% are willing to share their personal data in exchange for a more personalized customer experience. While this is promising for brands who want to implement and facilitate personalization, privacy was also an important concern among over 70% of respondents.

These concerns ultimately affect consumer behavior. They include fears of voice assistants listening without consent, worries about social media privacy, and alarm following unprompted voice assistant ads (which 69% of respondents deemed “creepy”).

Source: Selligent Marketing Cloud

The good news is that if brands maintain a balance between the use of personalization and the respect for customer privacy, consumers across all age groups are willing to share their personal details.

The digital generation gap

From a privacy perspective, older generations are less willing to give out personal data even though younger generations are more privacy-wary.

The Selligent study revealed that only 38% of Boomers were willing to exchange their personal data for a more personalized experienced compared with 57% of millennials, 56% of GenZ and 51% of GenX.

Source: Selligent Marketing Cloud

Younger consumers are adjusting their social media usage based on their concerns for privacy, particularly on Facebook with 40% of younger consumers indicating that they’ve abandoned the platform completely. Other platforms such as Instagram, Twitter, and Snapchat are also being abandoned by younger consumers, but at a much lower rate.

Source: Selligent Marketing Cloud

Slight regional and generational differences were found regarding privacy concerns and social media usage, though this wasn’t as pronounced as marketers might think given the rollout of GDPR in Europe. In fact, North American respondents were slightly more likely to reduce social media usage or quit a platform completely versus European users.

The impact of voice assistants

Voice assistants (VAs) are used by 45% of survey respondents were a key source of concern among these consumers, with 51% indicating that they’re worried that VAs like Siri, Alexa, and Google Home are listening in on conversations without the consumer’s consent. 

In this instance, it’s actually younger consumers that are more concerned than older ones when it comes to suspicion surrounding voice assistants. The study found that 36% of boomers are suspicious that VAs listen in on conversations without cues versus 58% of GenZ, 57% of GenY and 48% of GenX.

Informing your strategy

Brands can use the Selligent data to help inform their data collection and personalization strategies in a way that strikes a comfortable balance between customer demand for a high level of personalization and their worry over privacy.

Selligent asked consumers to identify when they consider messaging to be helpful versus creepy and the results are illuminating. Nearly three quarters of respondents indicated that they find it helpful when a brand asks how they liked their last purchase. Consumers also appreciate product recommendations based on previous purchases, with 64% of respondents indicating they appreciate when a brand makes personalized recommendations.

Highest on the “creepy” factor is when a brand targets ads based on conversations a consumer has had with a voice assistant such as Siri, with 69% of respondents indicating that they dislike this type of targeting.

One final key takeaway from the survey is that social media plays a large role in a customer’s omnichannel experience and actually influences the online-to-offline customer journey.

64% of consumers indicated they research products online, but prefer to make an in-store purchase, while 61% indicated they research and purchase products online only. And, 50% want recommendations from the brand before going on to make an in-store purchase. Social’s role in consumer research is more prevalent for GenX and GenY versus Boomers and GenX.

Source: Selligent Marketing Cloud

Brands can leverage the data from Selligent’s study to help inform their own company’s strategy and to provide ultra-personalized experiences for their customers while addressing privacy issues and concerns. 

To learn more valuable insights, check out the full Global Connected Consumer Index here. The study includes many more charts and stats than are listed here – including a detailed breakdown of generational trends by country.

The post 96% of global consumers expect brands to respond within 24 hours to an issue appeared first on ClickZ.

Reblogged 3 hours ago from

Martech industry 2020: New report on budget, investment, skills

A new report has come out on what the global martech industry might look like in 2020. Titled “Martech: 2020 and Beyond,” the report explores current and future trends about spend, budget, skills needed, investments made, and more.

Advisory firms BDO and WARC, together with the University of Bristol, compiled the report. It was based on a survey of brands and agencies across North America, the UK, Europe, and APAC.

Key findings include:

  • The martech industry in North America and the UK is worth an estimated $65.9 billion. Global market size could be $121 billion.
  • Martech budgets have increased 25% in North America since last year.
  • Martech tools related to email, social media, and content ranked most popular.
  • Brands listed “creativity” as the top skill for hiring into marketing.

Market size of martech

The report authors write that using ad spend and budget data from the survey, they estimated the market size of the martech industry.

The image below shows how market size grew from $34 billion in 2017 to $65.9 billion in 2019.

Based on those numbers, they further estimated that the global market size of martech could be $121.5 billion.

Martech budgets up 25% from 2018 to 2019 in North America

As shown in the graph below, North America-based companies reported that in 2019, they spent 30% of their overall marketing budget on martech. That percentage grew from 24% in 2018, a 25% increase.

Interestingly, UK-based companies reported a slight decline in spend on martech, from 23% in 2018 to 22% 2019.

In both regions, companies reported an increase in in-house martech versus outsourced martech.

what percent of overall marketing budget is spent on marketing technology 2019

Most popular types of martech tools

The survey showed that the most popular martech tools (used by the highest percentage of brands) continue to be within established marketing disciplines.

For example, brands reported that they currently use martech tools for email (79%), social media (77%), content marketing and management (68%), CRMs (65%), and analytics (65%).

Though some types of martech tools are less popular currently, brands indicated that they “plan to use [them] in the next 12 months.” These included experience optimization, marketing automation, and tracking customers between channels, each of which earned 30%.

in which marketing disciplines do brands use a marketing technology tool 2019

Most desired skills when hiring for marketing

Brand-side respondents to the survey ranked the top skills they look for when hiring into the marketing team.

21% listed “creativity” as their first choice, and 49% ranked it within their top three choices.

Other top choices included “brand strategy,” “customer experience,” and “turning actionable data into insights.”

Least popular choices included email and automation, search, and mobile.
most important skills brands look for when hiring marketers

The post Martech industry 2020: New report on budget, investment, skills appeared first on ClickZ.

Reblogged 3 hours ago from

Canva raises $85 million funding for $3.2 billion valuation

Sydney-based design tool Canva announced on Wednesday that it has raised an $85 million funding round.

They previously received funding in May 2019 at a $2.5 billion valuation. This week’s funding round brings Canva to $3.2 billion.

Canva’s CEO and cofounder is 32-year-old Melanie Perkins.

According to Canva’s site, Perkins started the company in 2007 while studying at the University of Western Australia. She used to teach other students how to use programs like InDesign and Photoshop, which “people found hard to learn and even harder to use.” Thus, Canva was created to be a more user-friendly alternative.

This recent funding makes the company one of the most valuable female-led tech startups in the world.

And, Canva has reportedly been profitable for the past two years.

New focus: Canva for Enterprise

The company plans to use the new funding to invest in a new focus on enterprise customers.

Currently, Canva reports 20 million monthly users, but most of them are individuals or members of small teams.

Many of their users already sit within large enterprises — but now they’d like those users to spread Canva within their organizations.

The new product, Canva for Enterprise, will offer templates, workflows, a design library, and a dashboard for collaboration across teams.

Rather than just individual users creating their own design projects, Canva for Enterprise will expand into the collaboration software space.

The post Canva raises $85 million funding for $3.2 billion valuation appeared first on ClickZ.

Reblogged 3 hours ago from

Jennifer Lawrence and Cooke Maroney's Wedding Sounds Like a Bougie Camping Trip

Kate Middleton Went Barefoot and Wore a Headscarf While Visiting a Pakistani Mosque

A Body Language Expert Says Donald Trump Is "Pulled Back in Retreat" in That Viral Nancy Pelosi Photo

Nicole Kidman and TV Husband Alexander Skarsgård Are Reuniting

Mk II launches a new variant of its Navy-inspired Cruxible watch

Mk II introduces the second variant of the Cruxible with a new model that’s inspired by the UDT-issued Elgin canteen watch. The new Mk II Cruxible-Hellion comes in a date or no-date version with a 39mm polished stainless steel case, a double domed sapphire crystal with an anti-reflective coating, …

Continue reading

Reblogged 14 hours ago from

Today’s Steals (10.16.2019): Nike Tanjun Sneakers – 48% Off ++