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Globe-Trotter launches a new case for the discerning watch collector

For the watch collector who has everything, Globe-Trotter has introduced a new extension to its Centenary line with a 12-Slot Watch Case. The new model is the largest watch case the company has produced and is made from the same vulcanised fibre board and leather as its larger siblings. The …

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Reblogged 6 hours ago from www.acquiremag.com

Naval Watch Company launches a collection of limited edition for its Japanese retailers

Naval Watch Company follows up the launch of its collection with a new limited edition range of styles for four of its retailers in Japan. The Lowercase-designed collection will come in five exclusives for United Arrows, Ships, Edifice, and Urban Research. A couple of our favorite styles in the …

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Reblogged 6 hours ago from www.acquiremag.com

Purist's Scope top might be one of the best ways to enjoy your beverage when you're on the go

Purist has created an innovative new lid for their reusable bottles that lets you sip your beverage from any angle. Rotating the outer ring lets you adjust the amount of flow from the bottle and it also seals off the top for a spill-proof lid when closed, a perfect solution for sipping piping hot …

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Reblogged 6 hours ago from www.acquiremag.com

Luftgekühlt's second book brings the world's biggest Porsche gatherings to your coffee table

Though the world’s biggest Porsche gathering couldn’t happen this year, Luftgekühlt has captured some of its largest events yet in the second edition in their book series, Luft Book V2.  “Volume 2 captures the latest Luftgekühlt events from Luft 4 through 6. Beginning at the Port of LA, the …

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Reblogged 6 hours ago from www.acquiremag.com

Transparent created a glass lantern with an integrated wireless speaker

You may have seen Transparent’s innovative see-through speaker plastered all over the design blogs when it debuted and now the company is shrinking that idea into a clever little glass lantern. The Light Speaker emulates the flickering glow of a flame while also housing a 2.5″ full-range …

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Reblogged 6 hours ago from www.acquiremag.com

The Best Black Friday Steals 2020 [Updating Regularly]

If you haven’t been shopping since the turkey coma started to set in yesterday, or you weren’t hitting the online shops at 12:01, Black Friday is officially here. Thousands of items are on sale from…

Reblogged 6 hours ago from coolmaterial.com

Marketers play a critical role in unifying digital transformation goals

30-second summary:

  • With customer interactions pushed to digital channels, marketers need to adapt.
  • In-person customer experiences carry an unparalleled level of personalization and engagement that marketers are striving to replicate over digital channels.
  • A company’s digital transformation plan needs to be unified and keep customers in mind at each step.
  • By focusing on engagement and rethinking digital experiences, marketers can successfully and seamlessly pivot their organizations to digital channels without skipping a beat.

For years, marketers have worked to build best-in-class customer experiences based on the most effective channels for their unique brand and audience. But now that most customer interactions have been pushed to the web and mobile, marketers are scrambling to translate in-person experiences to crowded digital channels where competition has heightened.

The digital adoption curve is steep, pushing marketers to adapt or risk losing customers.

But simply going digital isn’t enough: Marketers must mirror the levels of personalization provided in physical locations across digital devices — seamlessly and efficiently.

On top of that, true transformation requires more than a change in appearance. Marketers must embrace a holistic digital mindset, both externally and internally, by deploying virtual branches of business.

Pivoting the customer journey

In industries from banking to retail, today’s customers expect highly engaging buyer experiences — whether they’re at home or in a store.

Expectations have shifted so much that marketers must now re-examine and update the entire customer journey and explore every touchpoint in the customer experience, adapting each one to mimic the high-touch engagement of in-person interactions.

Major retailers like Target were not only better digitally prepared for COVID-19 than most, they also successfully pivoted strategies during the pandemic. A major key to Target’s success is its customer app, which effectively aligns with consumer behavior, enabling continuous engagement throughout the customer journey.

The app integrates naturally into a user’s daily life, making it almost addictive to return for additional purchases. Target carries this effortless experience throughout the customer journey with multiple options to receive products, from delivery to buy online, pick-up in store (BOPIS) — all in one app.

Combined with a strong personalized loyalty program and mobile strategy, Target was already well-positioned to provide critical digital experiences at the outset of the pandemic.

But the retailer didn’t stop there. After the coronavirus outbreak, Target shifted their in-store experiences to digital, setting up employees to fulfill online orders.

This strategy enabled Target to maintain sales during the pandemic — and even achieve sales targets they didn’t expect to hit for another three years. As a result, the company established itself as a top brand in the age of COVID-19.

These positive, seamless experiences with customers earn Target more brand consciousness — the familiarity and value consumers place in your brand. It includes everything from your first touch (likely your name and logo) to your last (hopefully a seamless purchase and delivery).

The more customers engage with your brand identity, the more likely they are to associate positive experiences with your brand. And the more digital channels you activate, the wider your reach and the greater your brand consciousness.

Increasing brand consciousness encourages consumers to be more active participants in the shopping experience, but also requires you to deliver a compelling digital channel that keeps their attention and responds to their needs.

While Target’s success might feel intimidating, brands just now entering e-commerce can follow their lead by implementing consumer-first applications that accurately match natural human behavior. But remember: External apps are just one component of successful digital transformation. Too often, these initiatives fail without holistic changes to internal processes.

Translating in-store experiences to digital landscapes

While the consumer-facing component of your business’s digital arm is critical, it must be part of a broader ecosystem of tools that enable cross-team collaboration, management and productivity. By equipping your whole team with powerful, all-in-one platforms, you improve the employee experience and help them perform better, translating to more sales.

Effective digital transformation requires holistic, integrated change across your entire organization.

  1. Engage with customers with comprehensive digital channels. When customers need to toggle between multiple apps to engage with your business, they’re often engaging in a frustrating and disjointed experience. By housing all capabilities in one secure location, you distinguish the customer experience as a branded one, building recognition for your logos, voice and offerings. Users should be able to access the full organization from anywhere, across all digital channels.
  2. Leverage personalization in the digital experience. Whether online or in-person, customers expect to be treated as individuals with names, preferences and a purchase history. Use the digital landscape to translate in-store brand experiences to a virtual platform. For example, give product recommendations via email based on customers’ unique buying behavior and the changing seasons. Rely on data and insights to display dynamic calls-to-action with language tailored to each customer’s preferences and motivations. In short, look for opportunities to spark an emotional connection with buyers that makes them more likely to click — and convert.
  3. Establish clear communications with your team. Owned and branded digital messaging channels, allow teams to communicate on-demand effectively and securely, both internally and with customers. Centralized platforms allow swift communication company-wide. In addition, they enable businesses to tailor permissions for internal discussions.
  4. Enable effective management. Your digital capabilities should include a management portal for insight into internal activity and visibility on external communications. With all customer and employee interactions organized within a single secure platform, businesses can gather and store data, creating important audit and e-paper trails. This data can also be used to track and analyze performance related to key business goals, then optimize areas that are lacking.

As digital expectations continue to soar and consumers look to seamless brand experiences for their services, marketers play a critical role in merging digital resiliency with the brand experience.

The post Marketers play a critical role in unifying digital transformation goals appeared first on ClickZ.

Reblogged 1 day ago from www.clickz.com

Marketers’ big test on Black Friday and beyond

30-second summary:

  • The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every industry to benefit from experimentation.
  • According to the Black Friday’s Big Test industry report, peak season testing is flat for retailers, and they seem to be relying on the same strategies that worked in previous years — not fully addressing today’s disrupted shopping environment.
  • It might seem like travel would struggle the most in the COVID-19 era, but data shows some innovative experiments and quick pivots are helping industry marketers sell this season.
  • This year has brought about a new financial reality for many people. Data shows financial marketers at banks are testing ways to ease customer anxiety, fears centered around money and the mental burden of purchasing.
  • The 2020 peak shopping season may be unconventional, but it’s not impossible for marketers to navigate. And Brooks Bell’s data shows customers can be extremely responsive to small changes — the only failed strategy this season will be changing nothing at all.

It Black Friday and an unpredictable and unprecedented holiday shopping season is officially underway, leaving many marketers to only guess about the best way to reach customers in radically altered retail, travel and financial environments.

Crowds and lines browsing store windows on Black Friday are sure to be smaller due to the COVID-19 pandemic.

Instead, all peak season marketing efforts — which we define as the period between Oct. 1 and Dec. 31 — will need to be retooled and retargeted to work in browser windows.

According to new research on the 2020 holiday shopping season, marketers across various industries are sticking to well-worn strategies this season instead of trying out new methods, and it isn’t working.

There has been an 11% decrease in successful tests since the start of the pandemic, indicating the typical pain points customers face when shopping online have changed, requiring testing teams and marketers to improve their online experiences.

We’ve determined this by aggregating the results of our client’s experiments over time, and parsing which experiments achieved a positive result. What’s more, shoppers have a completely different set of emotions and motivators as they spend this season, and health and safety are at the forefront.

Thankfully, a pivot is still possible for marketing efforts, even almost a month into the peak season. An analysis of data from hundreds of organizations across thousands of marketing tests and experiments reveals that while customer priorities are changing, there are still plenty of opportunities to engage them successfully in the weeks ahead.

Winning strategies for holiday 2020 marketing

The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every industry to benefit from experimentation.

Data from illuminate — an experimentation and insights tool created by Brooks Bell for clients and testing teams of all sizes to  use to track and measure the success of marketing tests — backs up this optimism.

By applying the following data-backed insights, marketers in retail as well as travel and finance can experiment with ways to re-engage customers this season and use those lessons to come out even stronger next peak season.

Insight #1: Retailers test simple adjustments to ease shopper anxiety

According to the Black Friday’s Big Test industry report, peak season testing is flat for retailers, and they seem to be relying on the same strategies that worked in previous years — not fully addressing today’s disrupted shopping environment.

On the whole, data shows shoppers are responding to ecommerce and shopping process changes that ease anxiety:

  • One in five experiments run by retailers during Black Friday and the holiday season in general have been designed to relieve shopper stress, and these experiments have the highest win rate. Retailers can, for example, include calendars on their sites that tell customers the last day they can purchase gifts that will arrive in time for the holidays. Or, they can display information on contactless return and exchange procedures to create less hesitation for shoppers who don’t want to inconvenience a loved one if a gift needs to be returned.
  • Retailers must also remember that the types of products customers are buying this holiday season are sure to be different. Houseware retailers, for example, are likely to see a drop in sales of large place settings or other products used to host large gatherings. In the short term, retailers need to place extra scrutiny on what items are on sale, and where they are featured on their homepages. Longer term, these retailers need to keep detailed and data-backed notes about the results of the experiments this year, so that they can reflect back on the background and results of those sales next year.

Insight #2:  Travel marketers lean in to testing seamless trips and stays

It might seem like travel would struggle the most in the COVID-19 era, but data shows some innovative experiments and quick pivots are helping industry marketers sell this season.

Historically, travel has tested easing the mental effort it takes for customers to purchase, and we expect to see that trend continue in the following forms:

  • Hotels have drastically changed their messaging since the pandemic started. Many commercials and advertisements feature contactless entry, a bigger focus on roadside motels and imagery that shows sanitation procedures. All of these strategies show the customer how safe and hassle-free travel can still be — and who isn’t at least dreaming about a quarantine getaway?
  • Travel marketers must also test better digital delivery of the perks and benefits the hospitality industry offers. Hotel room amenities, in-flight services and other travel experiences are often difficult to wrap up in a bow. This year, it will be even more difficult to give top-notch customer experiences when in-person interactions cannot happen. Marketers looking for creative ways to engage consider ways to tie a physical gift to purchases like hotel reservations, or find ways to deliver digital content about an upcoming trip which can keep the customer engaged leading up to their travel.

Insight #3: Financial marketers test more convenient ways to purchase and give

This year has brought about a new financial reality for many people. Data shows financial marketers at banks are testing ways to ease customer anxiety, fears centered around money and the mental burden of purchasing. Consider the following:

  • Financial marketers should ensure financial products are easier to buy and give as gifts. In uncertain times, more traditional gifts like savings bonds or cash are attractive to shoppers, and marketers should test better ways to get these product offerings in front of customers as they log into their banking portals. When customers log in, they should see products that can make their shopping experience easier this season, like low-interest credit card offers or cash-back incentives. Additionally, financial advisors and tax professionals can capitalize on the opportunity to reach millions of Americans who are looking to navigate an altered economy.
  • To ease the mental effort and anxiety of customers, marketers should consider whether third-party financial information can help make customers’ shopping seasons easier. Featuring credit ratings, fraud protection tools or savings calculators on homepages or customer emails is a great place to start — any financial peace of mind that can be offered this season is a winning strategy.

The 2020 peak shopping season may be unconventional, but it’s not impossible for marketers to navigate. And our data shows customers can be extremely responsive to small changes — the only failed strategy this season will be changing nothing at all.

In fact, 2020 may prove to be the best time to test long-held assumptions or hypotheses about customer audiences — and carry those lessons into 2021.

The post Marketers’ big test on Black Friday and beyond appeared first on ClickZ.

Reblogged 1 day ago from www.clickz.com

Our favorite Black Friday/Cyber Monday deals for 2020 (regularly updated)

Black Friday sales are officially here and thankfully all the best deals you can get are going to be available online. We’ve picked our favorite sales this season across all categories, whether you’re looking to upgrade your winter gear, headphones, or your eyewear, this list will have you …

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Reblogged 1 day ago from www.acquiremag.com

Monocle launches its new luxury and travel magazine, Konfekt

Monocle has got a new sister publication coming next month and its focus is on the finer things in life. Konfekt hits newsstands next month with its first issue putting its lens on dressing well, eating well, and living well.  “Konfekt, which launches in December, is Monocle’s new stylish …

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Reblogged 1 day ago from www.acquiremag.com