Ports for all the stuff you need to plug-in & Qi charging for the rest. Mophie’s Power Station Hub is a portable fast-charge hub with a 6100 mAh built-in battery and wireless charging designed to simplify charging for all your devices. It’s got two USB-A ports and a USB-C PD port plus built-in plug prongs, so the hub plugs directly into the wall for recharge, even while in use.Reblogged 3 hours ago from www.werd.com
Mule with flexible outsoleEasy Spirit’s Traveltime features a sporty perforated mesh and leather upper, a molded rubber outsole and a lightly padded insole in a conveniently styled mule sneaker. Wear these cute and easy shoes when you’re on the go and need some extra comfort and convenience.
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This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick.
The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk stereotypes about Gen Z and uncover trends in digital behavior for these digital natives.
Let’s get dig right into what characterizes and differentiates this group of young people.
Generation Z is more ethnically diverse than past generations. They’re less likely to consume alcohol when compared with millennials and baby boomers and they are interested in keeping healthy. When asked if they drink alcohol once a week, about 15% of Gen Z respondents indicated they did versus 28% of millennials and 36% of baby boomers. Fully 24% of respondents aged 18-22 said they never drink alcohol at all.
Health is a big priority for Gen Z, with over half of survey respondents indicating that they run or jog every week and over a third indicating they purchased a health-related food product in the last month.
Like millennials before them, Gen Z are entrepreneurial, with 29% indicating they’re interested in entrepreneurship versus 13% of Baby Boomers and 23% of Gen X.
Cable’s not dead yet, with Gen Z watching a bit less than 1.5 hours of network TV a day (30 minutes below the global average).
Their outlook on the environment is somewhat worse than millennials, with 27% Gen Z disagreeing with the statement, “I feel positive about the future of the environment” versus 22% of millennials. Of course, that means that 73% of Gen Z agrees with that statement so I guess it’s not all doom and gloom (ah, the optimism of youth).
While the majority of Gen Z (63%) still live with their parents and just over 60% are students (including those studying for an undergraduate degree), they do have buying power and this continues to grow.
More than half of Gen Z indicated they have some type of savings and 37% are working either full-time, part-time or are self-employed.
Certain Gen Z characteristics vary based on geographic location. While the majority (60%) of Gen Z lives in urban areas, Australian and U.S. Gen Z’ers are more likely to live in suburban areas—an important distinction depending on what market you’re targeting.
It’s important for brands who want to connect with this generation to understand what motivates them. They are ambitious, idealistic, and opportunistic. Having grown up in a perpetually connected environment, Gen Z is accustomed to having all the knowledge they could ever want at their fingertips.
As such, 77% of respondents indicated it was important to be well informed about things and nearly 80% indicated that it’s important to develop new skills throughout life.
Here are some key statistics from the Snap/GlobalWebIndex report that helps clarify what Gen Z truly cares about.
Like most young people, Gen Z places a high value on the opinions of their peers, with 73% of those surveyed indicating they feel it’s important to be respected by peers.
About 2 in 5 respondents indicated they’re easily influenced by other people’s opinions (17% higher than the global average). How can they achieve this? By standing out in a crowd, with nearly half of respondents indicating they are risk takers and over 60% saying they want to pursue challenges, novelty and change throughout their lives.
Even so, Gen Z likes a certain level of conformity—with 47% of respondents indicating they like to keep up with fashion trends and 41% admitting they are easily swayed by other people’s opinions.
64% of Gen Z respondents say they’re constantly online and more than half are more insecure without their phone versus their wallet (my teenage daughter doesn’t even carry a wallet; she tucks her credit card into her phone case).
Gen Z loves their media, with music, films, and gaming all featuring into their top five interests. At the top of this list is music, with 69% of respondents indicating this is a top interest. Depending on the region, the percentage is even greater (82% of respondents in Latin America indicated music was their top interest).
As a whole, Gen Z is more interested in “experiential” activities than millennials, with 30% of respondents indicating they are more likely to be interested in urban/modern art versus 25% of millennials and 28% more interested in adventure/extreme sports versus 25% of millennials.
Interestingly, while Gen Z is accustomed to being online all the time, they’re slightly less enthusiastic about technology then their millennial peers. When asked if it was critical that they be accessible at all times, 59% of Gen Z respondents said yes versus 63% of millennials.
Half of Gen Z respondents indicated that having the latest technology was important to them versus 55% of millennials.
The issue of choice fatigue—too much choice online—is growing with this Gen Z, with 67% of respondents indicating there is too much choice in things like subscription and streaming services.
Almost all (97%) of the nearly 80,000 respondents in this survey indicated they own a smartphone.
Take a moment to let that sink in.
This is a generation that is always tethered to the world at large by their devices—and that is truly what differentiates them from past generations. It’s not just phones either, nearly 70% of respondents indicated they own a laptop or PC and 30% own tablets. Other devices this generation owns include: gaming consoles, feature phones, TV streaming sticks, smartwatches, e-readers, smart wristbands, and VR devices.
Given the widespread ownership of smartphones in this demographic, it makes sense that the importance of this device has increased from 47% in 2015 to 78% in 2018. Gen Z spends an average of 4 hours and 15 minutes on their phones each day, but multi-device usage is the norm—Gen Z accesses the internet using multiple screens.
Marketers who want to reach this generation must optimize their approach to digital media so that they can reach Gen Z across devices and screen types. Authenticity and originality really matter with this group of digital-savvy natives. Finally, expectations are high with Gen Z in terms of having a seamless online experience from brands—it’s extremely important that you get your digital act together.
This study is incredibly data heavy with many statistics that provide marketers with insight into what motivates and inspires Gen Z and this post only covers a portion of it.
In part two, we’ll review device ownership and usage in more detail, cover specific online activities important to this population, delve into Gen Z’s privacy behaviors and unpack more details about media consumption, content patterns, and purchasing behaviors.
The post Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online appeared first on ClickZ.Reblogged 7 hours ago from www.clickz.com
Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more.
But there are some very real challenges if you want to engage meaningfully with today’s hyperconnected users.
Today’s consumers are always plugged in, spending an average of three hours and 43 minutes a day on their mobile devices. 50% of that time is spent in one app and 97% in their top 10 apps.
But they’re also on multiple devices, from mobile phones to tablets, laptops, and even gaming consoles. According to Forrester, today’s consumers use an average of four different devices each day.
And then there’s the fact that they’re on the move, accessing devices and data from various locations as they go about their days.
So how do we, as marketers, reach all these hyperconnected users in 2019?
This is where customer lifecycle management (CLM) comes in.
CLM is a simple concept: it’s marketing to users based on what lifecycle stage they’re in. After all, the marketing message you send to a brand new user should be different from the message you give to a loyal customer.
You should be tracking and maximizing the purchase experience at each and every stage of the customer buying cycle.
For growth and retention teams, this process gives you a way to foretell what customers need at every stage so you can communicate with them in the most relevant way.
The hyperconnectivity in 2019 presents several challenges.
Firstly, traditional customer lifecycle stages are not immediately actionable. For example, it’s great to know you need to “retain” users, but which retention strategy will work for a specific user?
Secondly, many of the older lifecycle marketing models follow a sequential and inflexible pattern. The problem is that today’s hyperconnected customers take very little time between stages. They can go from “Acquire” to “Monetize” in mere minutes if they see the value in your product. And if your marketing is two steps behind them, they’re going to have a poor customer experience that will immediately fling them into the “Reactivate” stage.
One effective way to market to this quickly-moving audience is to figure out from the get-go who you should be spending time and resources on.
We recommend that our clients use a tool that can look at the recency, frequency, and monetary value of user actions within their apps. This kind of analysis, called RFM, can examine an entire customer base to identify new customers, champions, and even those who are at risk of churn. This will allow companies to focus marketing resources on the segments that matter most.
Recency shows how engaged customers are with a brand, and it’s also a great metric for retention. Frequency and monetary values show how much time and money these customers are spending with a brand. In short, they’re the best indicators of revenue and customer lifetime value (CLTV).
If you want a robust CLM process, incorporating some form of RFM analysis will open up new possibilities for you. The process helps identify which actions are optimal for each lifecycle stage: who to invite to loyalty programs, who to re-engage, and who to leave alone.
When you map out each of the RFM segments to a lifecycle stage, it becomes clearer what the next step for each segment is. Suddenly, each segment becomes intuitively actionable.
The second step is to use the insights gained from the RFM analysis to build out relevant campaigns that resonate with the customers in each segment.
After all, just because a customer is in the reactivate stage doesn’t mean you send only one type of messaging to everyone in this stage. Lifecycle marketing is about spending the time to build different reactivation messages for at-risk customers versus hibernating customers versus customers about to sleep.
|At-risk||Ask for feedback about their declining app behavior. “How can we improve our app?”|
|Hibernating||Send SMS with reactivation offer/discount.|
|About to Sleep||Give them access to exclusive features or content to get them to engage with your app.|
The third step is to make use of a wide variety of marketing automation tools to orchestrate your engagement campaigns and allow them to run with minimal intervention.
Ideally, your automation tools give you a way to send out campaigns in real time as well as to trigger them automatically when a specific behavior is done by a customer. At any moment, your system should be looking to send out a highly relevant campaign that was created in the previous step.
The hyperconnected world of 2019 is simply one where there is widespread and habitual usage of Internet-connected devices. But the constant flux of users to each lifecycle stage shouldn’t deter marketers from using the breadth of tools available to send relevant marketing messages. Just as long as they send the right message to the most crucial segments of their customer base that have been defined by RFM analysis.
Almitra Karnik is the Head of Marketing at CleverTap. She has held leadership roles at Cisco, EMC, Splunk, and Twilio in the past and has recently been named as one of the Top 50 Women in SaaS.
The post Mobile customer lifecycle management in 2019: How to reach the hyperconnected appeared first on ClickZ.Reblogged 7 hours ago from www.clickz.com
For McLaren’s new eyewear collection, the company couldn’t just slap their logo on just any ol’ sunglass. The company has teamed up with French optical company L’Amy to create the McLaren Vision Collection, a range of sunglasses and optical styles that translates the company’s supercar DNA into …Reblogged 10 hours ago from www.acquiremag.com
The Oris Divers Sixty Five for Hodinkee is a simple refinement of an already perfect watch design. Focusing on its classic aesthetics, Hodinkee updated the dial with a faded black finish, printed markers, and no date window. The 40mm case gets a ghost grey bezel to give the watch a tonal look and …Reblogged 10 hours ago from www.acquiremag.com
Who would’ve guessed LEGO would blow the covers off the upcoming Land Rover Defender. We’ve seen the real vehicle testing with camouflage in harsh conditions, but we didn’t imagine the reveal would show up totally…Reblogged 10 hours ago from coolmaterial.com
The Bowlus Road Chief “Endless Highways” edition is the ultimate luxury aluminum travel trailer, merging classic good looks with the latest technologies & unrivaled luxury. This 26-foot chrome torpedo sleeps 4 & dines 4, features a hotel style shower, separate toilet room, & a modern galley kitchen. Bowlus offers multiple interior finish options as well as 100% custom build-outs.Reblogged 15 hours ago from www.werd.com