For the watch collector who has everything, Globe-Trotter has introduced a new extension to its Centenary line with a 12-Slot Watch Case. The new model is the largest watch case the company has produced and is made from the same vulcanised fibre board and leather as its larger siblings. The …Reblogged 6 hours ago from www.acquiremag.com
Naval Watch Company follows up the launch of its collection with a new limited edition range of styles for four of its retailers in Japan. The Lowercase-designed collection will come in five exclusives for United Arrows, Ships, Edifice, and Urban Research. A couple of our favorite styles in the …Reblogged 6 hours ago from www.acquiremag.com
Purist has created an innovative new lid for their reusable bottles that lets you sip your beverage from any angle. Rotating the outer ring lets you adjust the amount of flow from the bottle and it also seals off the top for a spill-proof lid when closed, a perfect solution for sipping piping hot …Reblogged 6 hours ago from www.acquiremag.com
Though the world’s biggest Porsche gathering couldn’t happen this year, Luftgekühlt has captured some of its largest events yet in the second edition in their book series, Luft Book V2. “Volume 2 captures the latest Luftgekühlt events from Luft 4 through 6. Beginning at the Port of LA, the …Reblogged 6 hours ago from www.acquiremag.com
You may have seen Transparent’s innovative see-through speaker plastered all over the design blogs when it debuted and now the company is shrinking that idea into a clever little glass lantern. The Light Speaker emulates the flickering glow of a flame while also housing a 2.5″ full-range …Reblogged 6 hours ago from www.acquiremag.com
If you haven’t been shopping since the turkey coma started to set in yesterday, or you weren’t hitting the online shops at 12:01, Black Friday is officially here. Thousands of items are on sale from…Reblogged 6 hours ago from coolmaterial.com
For years, marketers have worked to build best-in-class customer experiences based on the most effective channels for their unique brand and audience. But now that most customer interactions have been pushed to the web and mobile, marketers are scrambling to translate in-person experiences to crowded digital channels where competition has heightened.
The digital adoption curve is steep, pushing marketers to adapt or risk losing customers.
But simply going digital isn’t enough: Marketers must mirror the levels of personalization provided in physical locations across digital devices — seamlessly and efficiently.
On top of that, true transformation requires more than a change in appearance. Marketers must embrace a holistic digital mindset, both externally and internally, by deploying virtual branches of business.
In industries from banking to retail, today’s customers expect highly engaging buyer experiences — whether they’re at home or in a store.
Expectations have shifted so much that marketers must now re-examine and update the entire customer journey and explore every touchpoint in the customer experience, adapting each one to mimic the high-touch engagement of in-person interactions.
Major retailers like Target were not only better digitally prepared for COVID-19 than most, they also successfully pivoted strategies during the pandemic. A major key to Target’s success is its customer app, which effectively aligns with consumer behavior, enabling continuous engagement throughout the customer journey.
The app integrates naturally into a user’s daily life, making it almost addictive to return for additional purchases. Target carries this effortless experience throughout the customer journey with multiple options to receive products, from delivery to buy online, pick-up in store (BOPIS) — all in one app.
But the retailer didn’t stop there. After the coronavirus outbreak, Target shifted their in-store experiences to digital, setting up employees to fulfill online orders.
This strategy enabled Target to maintain sales during the pandemic — and even achieve sales targets they didn’t expect to hit for another three years. As a result, the company established itself as a top brand in the age of COVID-19.
These positive, seamless experiences with customers earn Target more brand consciousness — the familiarity and value consumers place in your brand. It includes everything from your first touch (likely your name and logo) to your last (hopefully a seamless purchase and delivery).
The more customers engage with your brand identity, the more likely they are to associate positive experiences with your brand. And the more digital channels you activate, the wider your reach and the greater your brand consciousness.
Increasing brand consciousness encourages consumers to be more active participants in the shopping experience, but also requires you to deliver a compelling digital channel that keeps their attention and responds to their needs.
While Target’s success might feel intimidating, brands just now entering e-commerce can follow their lead by implementing consumer-first applications that accurately match natural human behavior. But remember: External apps are just one component of successful digital transformation. Too often, these initiatives fail without holistic changes to internal processes.
While the consumer-facing component of your business’s digital arm is critical, it must be part of a broader ecosystem of tools that enable cross-team collaboration, management and productivity. By equipping your whole team with powerful, all-in-one platforms, you improve the employee experience and help them perform better, translating to more sales.
Effective digital transformation requires holistic, integrated change across your entire organization.
As digital expectations continue to soar and consumers look to seamless brand experiences for their services, marketers play a critical role in merging digital resiliency with the brand experience.
The post Marketers play a critical role in unifying digital transformation goals appeared first on ClickZ.Reblogged 1 day ago from www.clickz.com
It Black Friday and an unpredictable and unprecedented holiday shopping season is officially underway, leaving many marketers to only guess about the best way to reach customers in radically altered retail, travel and financial environments.
Crowds and lines browsing store windows on Black Friday are sure to be smaller due to the COVID-19 pandemic.
Instead, all peak season marketing efforts — which we define as the period between Oct. 1 and Dec. 31 — will need to be retooled and retargeted to work in browser windows.
According to new research on the 2020 holiday shopping season, marketers across various industries are sticking to well-worn strategies this season instead of trying out new methods, and it isn’t working.
There has been an 11% decrease in successful tests since the start of the pandemic, indicating the typical pain points customers face when shopping online have changed, requiring testing teams and marketers to improve their online experiences.
We’ve determined this by aggregating the results of our client’s experiments over time, and parsing which experiments achieved a positive result. What’s more, shoppers have a completely different set of emotions and motivators as they spend this season, and health and safety are at the forefront.
Thankfully, a pivot is still possible for marketing efforts, even almost a month into the peak season. An analysis of data from hundreds of organizations across thousands of marketing tests and experiments reveals that while customer priorities are changing, there are still plenty of opportunities to engage them successfully in the weeks ahead.
The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, there is opportunity for every industry to benefit from experimentation.
Data from illuminate — an experimentation and insights tool created by Brooks Bell for clients and testing teams of all sizes to use to track and measure the success of marketing tests — backs up this optimism.
By applying the following data-backed insights, marketers in retail as well as travel and finance can experiment with ways to re-engage customers this season and use those lessons to come out even stronger next peak season.
According to the Black Friday’s Big Test industry report, peak season testing is flat for retailers, and they seem to be relying on the same strategies that worked in previous years — not fully addressing today’s disrupted shopping environment.
On the whole, data shows shoppers are responding to ecommerce and shopping process changes that ease anxiety:
It might seem like travel would struggle the most in the COVID-19 era, but data shows some innovative experiments and quick pivots are helping industry marketers sell this season.
Historically, travel has tested easing the mental effort it takes for customers to purchase, and we expect to see that trend continue in the following forms:
This year has brought about a new financial reality for many people. Data shows financial marketers at banks are testing ways to ease customer anxiety, fears centered around money and the mental burden of purchasing. Consider the following:
The 2020 peak shopping season may be unconventional, but it’s not impossible for marketers to navigate. And our data shows customers can be extremely responsive to small changes — the only failed strategy this season will be changing nothing at all.
In fact, 2020 may prove to be the best time to test long-held assumptions or hypotheses about customer audiences — and carry those lessons into 2021.Reblogged 1 day ago from www.clickz.com
Black Friday sales are officially here and thankfully all the best deals you can get are going to be available online. We’ve picked our favorite sales this season across all categories, whether you’re looking to upgrade your winter gear, headphones, or your eyewear, this list will have you …Reblogged 1 day ago from www.acquiremag.com
Monocle has got a new sister publication coming next month and its focus is on the finer things in life. Konfekt hits newsstands next month with its first issue putting its lens on dressing well, eating well, and living well. “Konfekt, which launches in December, is Monocle’s new stylish …Reblogged 1 day ago from www.acquiremag.com