Hello! Welcome to our store!
* High Waist design, Waistline is elastic, Matched belt is removable, Two open pockets in the front, Cropped length
* Package Contents: 1*Pants+1*Belt
* Simple Addition in Smart Casual Styles, Suitable for Work, Business, Causal and any Special occasions.
Before order please check the size chart we offered. Please don’t choose size according to Amazon’s “Size Chart” link. Thank you!
We recommend you to check detailed measurements before purchase so that fit most accurately.
Any questions about products or services, please do not hesitate to contact us. We will give you a reply within 24 hours.
More beautiful dresses are available in our store, Have a look please.
The original and still the best, the revolutionary Razor A kick scooter has set the standard for fun since its launch in 2000. Combining pass-down quality with timeless style, our global icon is still one of the most desired rides for kids, co-eds and celebrities. Ready to ride right out of the box, and available in a variety of colors, the lightweight Razor A kick scooter features an aluminum deck, original folding mechanism and urethane wheels to make it the perfect ride for kids on-the-go.The original kick scooter, the Razor A is a handy little ride for kids and teens alike. Though it’ll never replace the internal combustion engine, the scooter will get your child from point A to point B much quicker than on foot alone, and requires just a few scoots of one’s shoes in the process. Plus, it’s a blast to use, as your progeny will likely attest.
The Razor A is built of aircraft-grade aluminum, a sturdy material that holds up to use and abuse through the years. Its T-tube and deck, meanwhile, fold up into a compact footprint, so riders can fit the scooter inside a bag or carry it at their side when riding isn’t appropriate (it weighs around 6 pounds). And thanks to the 98 mm inline-style urethane wheels, ABEC 5 bearings, and patented rear fender brake, riders will always feel smooth and in control when kicking along the sidewalk.
Recommended for ages 5 and older, this version of the Razor A sports green handlebars, a green deck logo, and green wheels, with a max rider weight of 143 pounds. It’s also backed by a six-month warranty. For the next step up, try the Razor A2 Scooter.
Key Features: For riders ages 5 and older Sturdy aluminum construction Weighs approximately six pounds Retractable kickstand Rear fender brake Patented folding mechanism 143-pound user weight capacity Six-month warranty
The buyer and rider of the Razor A scooter are responsible for knowing and obeying all local, state, and federal regulations regarding the riding and use of scooters.
This hanes nano-t t-shirt for women is so light and soft you’ll fall in love with it. Ultra-light 100 percent ring-spun cotton jersey feels great on your skin and drapes beautifully
“The future of advertising is video.”
That quote, from an unnamed C-level media executive, is cited in a new report – Video Advertising Requires New Monetization Strategies – undertaken by research firm Forrester and sponsored by digital ad firm PubMatic.
PubMatic told ClickZ that Forrester “prepared the analysis and writeup,” while it was allowed to comment and add input.
Surveying 622 sales, operations and IT professionals at publisher and media companies around the world, the report found that nearly two-thirds of programmatic ad spend this year will be video-based.
According to a Zenith Forecasts study cited in the report, global digital video ad spending hit $45 billion last year and is expected to exceed $61 billion by next year, for an 18 percent annual growth rate.
The biggest takeaway from this report, PubMatic director of marketing research Susan Wu told ClickZ via email, is that video ad monetization, while a “tremendous revenue opportunity, [requires] different strategies, capabilities and best practices from what publishers have become accustomed to with traditional display.”
The report said that client-side header bidding is publishers’ most chosen strategy for increasing ad revenue and fill rates.
Fifty-seven percent of respondents said that client-side bidding on desktop was their top method for boosting revenue and fill rates, while 54 percent cited hybrid header bidding, which utilizes server-side implementation along with client-side. Open real-time bidding was chosen by nearly 47 percent.
For mobile, open RTB was selected by 58 percent, with client-side header bidding at 57 percent and hybrid header bidding at 55 percent.
PubMatic is a pioneer in the use of bidding, in which there is a direct auction among all advertisers at the same time. This contrasts with the previously dominant waterfall-type bidding process, which was seen by publishers as giving preference to some bidders over others.
While the report finds that header bidding is a hit for making money off video ads, that’s for desktop. Mobile in-app header bidding, however, is a more complicated animal, although the report notes that mobile ads are expected to account for almost three-quarters of all digital ad spending this year.
Wu noted that mobile in-app “is not the same as desktop when it comes to implementation,” since it requires additional SDKs (Software Development Kits) that add latency. But the report said that mobile is the biggest growth opportunity for video ads, and added that 30 percent of publishers expect to increase video ad placements on either mobile apps or mobile web.
Additionally, the report points to the growth possibilities of header bidding for video ads on Over-the-Top (OTT) TV and Connected TV (CTV), although that implementation is less developed than mobile. Video ads are expected to grow on OTT by 21 percent over the next 12 months, and by nearly 26 percent on CTV.
The post New PubMatic/Forrester report: Video ads booming, header bidding climbing appeared first on ClickZ.Reblogged 2 hours ago from www.clickz.com
BlueVenn is a prominent vendor in the global Customer Data Platform (CDP) technology category, with 400+ mid-market and enterprise customers across the world in retail, travel/leisure and finance sectors.
It combines its customer data unification tools with built-in customer analytics, multi-touch attribution and cross-channel marketing automation, resulting in an end-to-end marketing hub that its customers use to transform the accuracy and personalization of their marketing campaigns.
We had an opportunity to sit with their VP of Marketing, Anthony Botibol, who spoke about how BlueVenn stands out in an increasingly overcrowded market, the key to customer success and retention, and the role CDPs can play in winning back the customer’s trust.
I have been working for BlueVenn for nearly seven years now. They were my first foray into the marketing technology space. Before that I was working my way up the marketing ladder earning my stripes in various tech companies. I was always obsessed with marketing automation and getting the best out of data and technology. This meant that I was one of the first marketers in the UK to get access to Google Analytics, and could be considered an early adopter of Salesforce CRM, when MS Access was still the common option for small businesses.
When I joined them, BlueVenn was a disruptive marketing automation platform like no other, which was a key reason for joining the business, and enabled us to be highly successful enjoying unrivaled growth in the UK market. Back then we were labelled as a multi-channel campaign management solution, but the key differentiator was that no other rival technology could compete with our robust backend tools for unifying and managing customer data from many data sources. When the CDP market began to take shape, this was immediately the right category for us, and helped to promote self-serve data management, by marketers, in a way that the market had not previously understood.
The boom in CDP interest kicked-off at the same time that we expanded our business attentions to North America, where we eventually settled our US headquarters in Raleigh, NC. Initially, we were taken aback by the volume of CDP technologies available in the US market and found ourselves in buying shortlists with other vendors that we had never heard of before. Fairly quickly, we began to understand that in the CDP space there are as many differences across the vendors as there are similarities.
Our C-level team at BlueVenn are highly experienced and well-known in the martech community going back 30-40 years across some of the most well-known technologies. They were ahead of their time when they developed our technology, and have been brave to take the right approach to the success of the product. We’ve seen a lot of competing technologies waste large waves of investment on short term tactics to aggressively win new customers, but not devote enough time and resource to retain them.
BlueVenn is now 90-95% inbound in terms of all the genuine interest we generate following longer term investments in SEO and content marketing that were put in place at the beginning. I’ve been lucky at BlueVenn to get the support of the Board to put in place a five year plan to build a robust and scalable marketing function that relies on strong inbound SEO and content marketing strategies, rather than expensive and resource-sapping short term tactics.
We place an emphasis on educating our prospects and customers to help make the most informed purchase decisions. CDPs have as many differences as they do similarities, and the last thing we want to do is oversell or under-deliver, and I think this comes through in our customer relationships, and the content we put out.
My biggest challenge has been to come up with ways to differentiate with many hundreds of CDP, or CDP-like, technologies. Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues.
And with the CDP hype, comes large investments in CDP technologies. At my last count some 30 CDP vendors had more than $1 Billion in VC funding or investment ploughed into them. We would turn up to Trade Shows and see new competitors landing their yachts into the port to host after-show parties rather than take a booth, eye-watering investments in PPC for a short-term SEM fix and an aggressive focus on winning as many new logo clients as possible by any means necessary. In one example we heard of a competitor offering to pay off an existing contract to win the business.
We have taken a different approach, which is to be profitable, focus on customer success and retention and invest in sustainable ways to generate new business, like investing in SEO, etc. These methods don’t give a quick win, and that can be tough at the start, but we’re now in an enviable position with 95% of all our clients coming to us through inbound channels, and we can build on this foundation by trying new channels, events and tactics knowing that we are in a good place. We have done things the long and sustainable way and we reap the rewards from that now with the ability to now scale to new countries and new markets.
The CDP market has changed a lot during my seven years at BlueVenn. There are now hundreds of vendors claiming to be experts in data platforms and offering services, which they are not really equipped for. There is a lot of smoke and mirrors out there.
We for our part try to be completely honest and transparent about our capabilities and offerings. I believe we are the only vendor that offers an end-to-end, live demonstration of our platform every fortnight. We believe by being brave and putting our software out there helps us to be visible through the smoke, and put the technology at the front of our business.
We were also one of the original vendors that were part of the CDP Institute when it started up. I remember there was an article that referred to us as ‘the original gangsters of the CDP world’, and initially I wasn’t so sure if I wanted to be called that, but it has grown on me!
I think our customer retention and success also plays a big part in setting us aside in the market. It helps that we have relationships with clients that predates most other CDP vendors!
A good marketer will look at the customer through the entire customer journey – from the awareness stage, right through to the retention stage, and beyond. If you are able to have a relationship with a customer that has left you, then that says a lot about your business and your values. It’s imperative that marketing is involved in the entire lifecycle, rather than just acquisition of new business, and a marketers KPIs should reflect that. Stopping at the point where someone signs a contract for the first time is criminal, because then you can’t keep any continuity.
So if you are moving into a role which is about looking at the company culture, and if the culture isn’t right, then you have to be bold enough to say: ‘No, stop measuring me on just winning new business. Target me on how I can affect retention as well.’
Customer success can be a one-to-one function, but once you scale to a certain size of business with hundreds of customers, it has to be one-to-many, and the best team equipped to facilitate that great customer success experience at scale is the marketing team.
100%. I think that the different types of data that we can now collect, and could start to utilize in the near future, all create opportunity and dictate that we must move towards open ecosystems that enable data to be used meaningfully.
The brands we talk to at BlueVenn come to us because they do not want to be tied to any one technology, and are planning for the future. They want to use the email marketing platform that they already have because it’s effective, has a lot of knowledge within it, and no need to retrain their teams.
Our Automotive clients need to ensure that they’re ready to utilize real-time telematics effectively when it becomes more available, the retailers are constantly adding new data sources from new campaigns, and new technologies such as smart devices and wearables. Again, these will collect data and they need to have the infrastructure, technology and skills in place now.
There are always new opportunities for organizations to get ahead of the competition, and a platform to be agile with those changes is essential. Closed ecosystems do not enable agility, and this is why a CDP, by ingesting all data from all systems and providing that data back to any system that needs it, is a winner.
The cost of a full ‘rip out and replace’ approach to technology is now frowned upon too as organizations wake up to the fact technology investments often under-deliver. Some of the enterprise marketing clouds have been talking about open data ecosystems, which of course is dictated by customer demand.
That tells us that organizations want to use preferred technologies that work for them in a Best of Breed approach to technology, and need data to flow between them in a way that does not hinder their potential.
Yes trust is a big issue when it comes to personal data and how it is being used by brands for marketing and advertising. By investing in a CDP a brand can demonstrate that they are undertaking a best practice approach to how they handle their customers’ data, and therefore is something that businesses should be proud to advertise when they make such an investment. When data is spread across lots of databases it can be hard to ensure compliance within legal constraints dictated by GDPR, CCPA and other similar worldwide data regulations.
Having every byte of data you hold in one place – every click, open, purchase, like, visit, complaint, preference, opt in, opt out etc – means that you can provide that data back to the customer on request, it means you have full traceability and a single place to ensure that you create relevant and personalized customer experiences.
You need to give your customers more control over how you communicate with them, the frequency, the content, the channels, and if you do that then it creates a bond of trust and an experience that benefits both the consumer and the brand.
We are going to see ‘true machine learning’ start to come into CDPs and other technologies this year. Right now whenever someone talks about machine learning, it is generally just a basic model that provides very little value.
I see AI, machine learning and predictive analytics all used interchangeably by tech vendors which have just run a find and replace on the word ‘modeling’ because they are more fashionable.
A lot like CDPs were the hype of the past 3 or 4 years, or “Big Data” back in 2014-2015, I think machine learning is having its moment right now. Coming out of the hype, we will start to see some real machine learning capabilities start to appear as platforms actually deliver what they’ve been promising for the past few years.
Because we’ve created such a sustainable and 95% inbound business with inquiries coming in from all continents, it has been opening our market to new countries, new rival technologies and varying levels of maturity. A lot of last year therefore was about building our partner channel to work strategically with a network of partners that enables BlueVenn to expand into these new markets.
We’ve created partnerships across the US, as well as France, Germany, Japan and beyond. Our plan is to continue expanding our global partner channel in 2020, and surpass our impressive ARR growth from last year.
I won’t name any names. But one example is for one of the largest online retailers in the world. They were great at acquiring customers and their advertising and branding was also on point. However their customer retention was just 4%.
After teaming with us — we did a case study for them after a year — that rate went from 4 to 32%. As you can imagine the CMO was very pleased. He said it was the biggest ROI and best investment he had made in his 36-year career.
So, that is a staggering statistic we cite a lot – but also a very common improvement for fast-growing retail brands that invest in a unified customer database and multi-channel marketing automation, the right way!
The post Q&A with Anthony Botibol, VP of Marketing at BlueVenn appeared first on ClickZ.Reblogged 2 hours ago from www.clickz.com
You can always expect to pay a premium when it comes to polarized sunglasses but if you’re looking for a deal Ray-Ban is taking off up to $50 for some of their most popular silhouettes. Styles like the Aviator, Wayfarer, and the Clubmaster are all discounted, all of which are equipped with …Reblogged 10 hours ago from www.acquiremag.com
When it comes to vaporizers, there are plenty of different options on the market… but none of them perform quite like the CRAFTY+ from STORZ & BICKEL. This pocket-friendly device is not only known for…Reblogged 11 hours ago from coolmaterial.com