Most people know Panic from their phone-based Firewatch adventure game, now the brand has created the pocket-size Playdate portable gaming system. It features a small black & white screen, a directional control pad with A and B buttons, and hand crank on the side for creating your own untethered power. Instead of buying new games, users receive a “season” of 12 surprise games delivered over 12 weeks by high-profile developers.Reblogged 1 hour ago from www.werd.com
Last summer, Salesforce announced it was buying marketing intelligence provider Datorama.
On Thursday, the CRM giant said that it is launching a Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence platform. And, to get the ball rolling, the company is launching a contest for innovative app ideas, with cash prizes.
As we reported after the initial acquisition,
“Salesforce’s acquisition of Datorama is significant because it represents a broader trend of consolidation within the marketing industry. CRM and analytics providers are realizing that the siloing of data has become a serious problem in the marketing space, and many firms are looking to solve that by creating platforms that merge multiple streams of data into one unified interface that can rapidly surface insights to marketers.
Having Datorama inside its fold will provide significant benefits for customers already in the Salesforce ecosystem, not the least of which is more accurate tracking of their marketing data – even if it’s stored outside of Salesforce today. As the trend of industry consolidation seems set to continue, Salesforce’s acquisition of Datorama will help it face the rising tides of competition while giving its customers enhanced analytics capabilities.”
And indeed, we’re seeing now an example of that consolidation, and the industry’s trend toward data-driven analytics in marketing.
The apps themselves will be available through the Salesforce AppExchange, and designed for use on Salesforce’s platform, as well as for the Google Marketing Platform, Pinterest, and other partners. Currently numbering 14, the apps include ones from Salesforce, as well as ones from customers and partners that have been built using the Datorama Developer Portal.
By opening up the Datorama platform, the apps are intended to highlight Datorama capabilities, such as measurement analysis, data visualization, and insights powered by AI.
In its announcement, Salesforce pointed to Land O’Lakes, which said in a statement that the Marketplace apps can help “uncover new performance data and gain faster insights to improve our campaigns.” Ad platform AppNexus said that its apps on the MarketPlace can help advertisers determine the best campaign outcomes, without spending time “manipulating manual spreadsheets.”
Apps in the Marketplace currently include:
Headquartered in New York City, Datorama has more than half of its 400 employees in Israel, and its clients include PepsiCo, Ticketmaster, and Unilever. It focuses on providing a single dashboard with data from a variety of advertising and marketing tools, enhanced by automated reporting and AI-derived insights.
Last year, it also launched the ability for brands to create a separate dashboard for a specific data stream, and it went beyond its foundational AI for organizing incoming data to launch Genius, an embedded AI layer that makes suggestions about data the user is employing. In late 2016, Datorama became one of the first marketing analytics platforms to provide a voice interface integration with Amazon’s Alexa voice agent.
The post Salesforce launches Datorama Marketplace for creating apps with marketing intelligence appeared first on ClickZ.Reblogged 1 hour ago from www.clickz.com
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It’s easy to find a portable bluetooth speaker with weak, embarrassing bass. We hunted & found the exact opposite. Sony’s SRS-XB12 is compact, portable, IPX 67-rated waterproof but most importantly: the bass kicks. And punches. Indoors & out. The battery gives you 16 hours of run-time & a strap is included for carrying & hanging it.Reblogged 13 hours ago from www.werd.com
As a journalist, I spend way too much of my day clicking around the internet — but one of the first things I do upon opening my laptop in the morning is turn the sound off.
“Video is the future of marketing,” I’ve heard over and over at every conference I’ve covered since 2014. But there’s another truth, one that doesn’t often come up in keynotes: video is often irrelevant, annoying, and impossible to escape.
According to Wyzowl, 63% of marketers currently use video as part of their marketing strategy. And for good reason — Google loves video. Businesses that include video in their strategy can increase their chances of turning up on the first page of Google SERPs by a factor of 53.
YouTube boasts around four billion video views per day, making it the second largest search engine after Google. Video traffic is also expected to boom in the coming months, with video traffic predicted to account for 75% of all mobile traffic by 2020.
So you should probably sink your entire budget into video, right?
Not so fast. Studies show that audiences have a love/hate relationship with video, and marketers need to be extra careful that they’re creating the video content audiences want, rather than producing video for video’s sake.
It’s no lie that most of us are watching more videos than ever before. A 10-second scroll through my Instagram feed turned up a video from a candle company of incense being lit, a baker adding tea party-inspired decorations to a cake, and shots of a pretty cute pair of Oxfords in different colors from different angles.
According to Wordstream, 45% of people watch Facebook or YouTube videos for more than an hour a week. And, overall, those videos seem to be pretty well received. 52% of marketing professionals worldwide say video is the content type with the best ROI.
So what’s the problem?
There’s a chance people don’t love your video as much as all these studies have led you to believe. It seems I’m not the only person who mutes my laptop and phone before venturing online.
And people seem to have a long memory for videos that interrupted their browsing, with 51% also reporting that they think less of a brand that uses autoplaying online video ads.
So, people like videos, but they don’t like videos? Pretty much.
Turns out the average web viewer is pretty focused on their own interests and needs when consuming video. Which makes sense. Never once have I felt like helping a brand out by clicking on their ad. Marketers who are looking to make video should be concerned, first and foremost, with making useful video.
According to Accenture Interactive, 54% of consumers are relying on video to learn how to use a product. Focusing on the customer — what they might need to know about a product to get the best experience — is one way to make sure your video adds value.
Customers who are in the decision-making stages of their buyer’s journey are also looking for video that helps them better understand a product. In fact, 50% of internet users search for video related to a product or service before making a purchase.
While video is increasingly becoming an essential part of most brands’ marketing strategies, experts agree that the expectations for what video and can can’t do might need to be re-evaluated.
In a recent webinar with ClickZ, Kurtis Thomas, manager of video marketing for OpenText, said it might be time to remove the word “viral” from our video vocabulary.
“Rather than shooting for the success reserved only for baby sharks and dogs reuniting with family members, it’s important to focus on your organizations real and tangible goals,” Thomas says. “Define what success means early on. Is your video mainly to help close a sale? If so, one million views are not nearly as important as one view from the right person. Having defined goals can inform your content, and can also give marketers and content creators a means of defining your own success.”
There’s no magic number for what your video to text-based content ratio should be. But asking the question, “How will our video content help our customer understand our brand?” might be the best place to start.
The post “Video is the future of marketing.” But what video do people actually want to watch? appeared first on ClickZ.Reblogged 15 hours ago from www.clickz.com
❄Magical white spotlights create a romantic and fairy atmosphere
❄Wireless remote control & timer function for easy use
❄Round base & vertical stake for indoor and outdoor use
Material: ABS plastic
Number of LED: 4pcs
Product size: 6*4*4.8 inches
Cable Length: 8 meter: 26ft
Certification: CE RoHS ETL
Remote Control Distance: 16ft
Working temperature：-20℃ (-28℉) to 50℃ (45℉)
Power Requirement：Input AC100V~240V, 50Hz~60Hz Output 7V Max 800mA
1 x Round Base
1 x Ground Stake
1 x Remote Control
1 x Power Supply Transformer
1 x LED Snowfall Projector Light
1 x LED Snowfall Projector Light English user manual
The new Wine ZIZ air pump wine opener comes in just the right size to fit in your bag or travel bag. It is also lightweight,
which makes it easily portable.
Wine ZIZ is also giving you a no-questions-asked Moneyback guarantee if you are not satisfied with your purchase.
Instructions how to use the wine opener:
Use the foil cutter to remove the foil cap. (Free) Insert the needle into the middle of the bottle and make sure the needle has
passed through the entire cork, ensure the protective tube on the wine pump. Press the corkscrew to pump air into the bottle
by lifting and lowering corkscrews coat, until the cork slides out of the bottle. (Normally, 3-7 pumps per bottle is appropriate.)
Push the plastic slider sleeve to make the cork away from the corkscrews needle.
– 1 Wine ZIZ Air Pump Wine Bottle Opener
– 1 Wine ZIZ Foil cutter,
Caution: Do not use this wine opener with plastic corks. Keep out of reach of children, the needle is sharp and might cause harm. If the bottle is defective, the times of pumping must not over 12 pumps per bottle.
Heavy duty, Unique, quality, gift box kit for men and Women. – Mini manual Wine popper solution.
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SizeS : Bust: 95cm/37.1″ —–Shoulder: 39cm/15.2″ —–Sleeve: 62cm/24.2″ —–Length: 77cm/30.0″
Size M: Bust: 99cm/38.6″ —– Shoulder: 40cm/15.6″—–Sleeve: 62cm/24.2″ —– Length: 77cm/30.0″
Size L: Bust: 103cm/40.2″ —– Shoulder: 41cm/16.0″—–Sleeve: 62cm/24.2″—– Length: 77cm/30.0″
Size XL: Bust: 107cm/41.7″ —– Shoulder: 42cm/16.4″—–Sleeve: 63cm/24.6″—– Length: 78cm/30.4″
Assouline puts its lens on those perfectly hand-rolled masterpieces in The Impossible Collection of Cigars. The jumbo-sized coffee table book takes a look at some of the finest cigars out there and the people and companies behind those celebrated smokes. “In the highly anticipated new volume …Reblogged 23 hours ago from www.acquiremag.com