Back to Top

Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

In our roundup of last week’s martech news, we highlight:

  • Instagram launches in-app shopping checkout
  • Amazon is testing mobile video ads in search results
  • Facebook Ads tops ranking for mobile app marketing, thanks in part to gamers
  • Pinterest hires Walmart CTO Jeremy King as head of engineering
  • Facebook removes gender, age, and ZIP code for some ad targeting in latest discrimination settlement

Top stories in marketing technology last week:

Instagram launches in-app shopping checkout

What it is

Instagram users will now be able to shop and buy items directly in the app, no longer needing to redirect users to outside websites to make a purchase. Called “Checkout with Instagram,” the feature currently has more than 20 brands on board, including Adidas and Warby Parker. Instagram will charge brands a small selling fee for every transaction, but this fee will not change the purchase price for users.

When a user sees a product on one of the participating brands and taps the post to reveal tags, they’ll see “Checkout with Instagram” rather than the former “View on Website” button. They can then enter in their payment information, which Instagram says will be securely stored for future purchases.

Why it matters

The biggest value for both the consumer and the brand here is minimizing the risk for abandoned shopping cards. User frustration surrounding being forced to leave the app and log in to each separate website to make a purchase is mitigated, at least with the current participating brands. Instagram is working with current brands now in the feature’s beta stage and plans to open it up to more businesses soon.

Amazon is testing mobile video ads in search results

What it is

Amazon is testing a new kind of video ad to be displayed in search results on mobile. This kind of ad will be available through Amazon’s performance marketing platform, Amazon Marketing Services (AMS), rather than its Demand Side Platform (DSP).

Advertisers will pay on a cost-per-view basis instead of the standard cost-per-click that most are familiar with. The ad type is expected to perform better for brands with bigger budgets for creating effective videos.

Why it matters

This emphasizes the recent, rapid growth in video ads and points to a new wave of advertising style for Amazon advertisers and beyond.

Facebook Ads tops ranking for mobile app marketing, thanks in part to gamers

What it is

According to a recent performance index by AppsFlyer, a mobile attribution and marketing analytics provider, Facebook Ads remain the top network for mobile ads. Google Ads comes in a close second, but hasn’t edged out Facebook just yet. Apple Search Ads and Snapchat have shown growth, but still lag behind Facebook and Google.

Some of Facebook Ads’ success can be attributed to gamers, who seem to be more receptive to advertising than the typical user. According to Newzoo, 53% of gamers reported that ads helped them get product updates they wanted, compared to 42% of non-gamers. And 43% of gamers say they’re more likely to buy or use brands that run ads that they like, opposed to 32% of non-gamers.

Why it matters

The gaming category and user group is clearly an important one when it comes to ad profits for Facebook. Noting this, advertisers on Facebook and its competitors need not let the vital group go to waste.

Pinterest hires Walmart CTO Jeremy King as head of engineering

What it is

A few days after revealing that its chief technology officer (CTO), Vanja Josifovski, was moving to Airbnb, Pinterest announced its hiring of Walmart CTO Jeremy King as its new head of engineering. After nearly eight years at Walmart, serving as both EVP and CTO and spearheading the company’s ecommerce technology efforts, King brings a wide range of experience and skills to the role.

Why it matters

With the recent announcement of their CTO leaving, one would think that King would take on that role. His transition into head of engineering may hint that Pinterest is merging the roles into a single position.

Facebook removes gender, age, and ZIP code for some ad targeting in latest discrimination settlement

What it is

Resulting from part of a settlement on five discrimination lawsuits filed by the National Fair Housing Alliance, the Communications Workers of America, and other advocacy organizations, Facebook will remove age, gender, and ZIP code targeting from housing, employment, and credit ads. Facebook will also be adding targeting restrictions for these kinds of ads, including geographic targets and criteria in the “Lookalike Audience” tool.

The company will also pay just under $5 million in the settlement.

Why it matters

The settlement and changes reinforces Facebook’s efforts to address recent ad transparency issues on the platform and to regain user and advertiser trust

Before you go

  • New JotForm and HubSpot integration sends form data to CRM, providing sales and marketing teams a reliable way to transfer lead information collected through an online form directly into CRM.
  • Bluedot integrates with Oracle to provide location data.
  • New Salesforce update brings AI and Quip to customer service chat experience.
  • Pinterest files for IPO, setting a placeholder amount of $100 million and planning to list under the symbol “PINS” on the New York Stock Exchange.
  • SaaS-based customer data onboarding and real-time identity resolution provider Signal appoints James Stocki as chief operating officer.
  • Linkedin launches its ‘Marketing Buzzwords Bracket’ ahead of March Madness, pitting the most overused industry buzzwords against each other in a fight for ultimate buzz term supremacy.
  • LinkedIn adds lookalike targeting, Bing tie-in, and B2B templates to ad platform.

See something we missed? Leave us a comment below!

The post Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features appeared first on ClickZ.

Reblogged 43 minutes ago from www.clickz.com

Bell & Ross' R.S.19 Chronographs are the perfect tribute to F1

When it comes to co-branded merchandise, most times it’s a slap of the logo on the item and then the two brands call it a day. Bell & Ross is all about the details and their latest collection for the Renault F1 team is the perfect celebration of the sport’s high-performance race cars. The bold …

Continue reading

Reblogged 2 hours ago from www.acquiremag.com

Nigel Cabourn's lightweight Cameraman is the ideal travel jacket for spring

One of the most popular Nigel Cabourn pieces is getting a nice little update for spring that turns the jacket into a lightweight travel essential. For SS19, the Cameraman is getting updated in a newly-developed lightweight Ventile, which makes it a packable essential for all your journeys and the …

Continue reading

Reblogged 2 hours ago from www.acquiremag.com

This $19 K-Beauty Cleanser Removes Absolutely Everything in its Path

Elizabeth Hurley Is Back in a Safety Pin Dress

2019 Apple AirPods

Apple might’ve been gut-punched recently due to less-than-stellar iPhone sales, but that doesn’t mean they’re not upping their game elsewhere, namely with the 2nd-gen wireless AirPods. They’ve announced the 2019 Apple AirPods with the kind…

Reblogged 11 hours ago from coolmaterial.com

Get an Extra 50% off over 400 Reebok Sale Items If You Act Fast

In all of the hullabaloo of Nike, Converse and adidas releases and sales, we all forget that certified Dad brand Reebok also has quite a few sneaker options worthy of consideration. And since they just…

Reblogged 11 hours ago from coolmaterial.com

ARIAT Fatbaby II Western Boot Black Deertan Size 8 B/Medium US

Fatbaby pretty, and ready to compete. The 4LR technology adds comfort and stability, and the Everly sole eases the feet; delivering cushioning and wear-resistance. Four-row stitching and bold colors look great.

Product Features

  • Premium full-grain leather foot and upper
  • Ariat exclusive Pro Crepe Light outsole w/ Duratread heel
  • Performance riding boot – approved for riding
  • Classic Cowgirl styling

Reblogged 12 hours ago from www.amazon.com

Rubie’s Costume Co Child Skeleton Gloves Costume

Rubie’s brings fun and fantasy to dress-up with the broadest selection of costumes and accessories, offering everything from full mascot suits to masks and wigs, from deluxe licensed costumes to simple starter pieces, from costume shoes to character make-up, and so much more! Still family owned and still family focused after more than 60 years in business, Rubie’s promotes safety in dress-up, so you can relax and have a great time while looking the part. Look to Rubie’s for every costume occasion and season: Halloween, Christmas, Mardi Gras, Easter, and all in-between!.

Product Features

  • This skeleton costume accessory includes one pair of child size skeleton costume gloves.
  • Please note: This item’s color may vary due to inherent manufacturing variations or your computer monitor’s color settings. The item you receive will be identical or substantially similar to the item pictured in this listing.

Reblogged 12 hours ago from www.amazon.com

Harley-Davidson Men’s Booker Front Strap 8.25-Inch Motorcycle Boots D95194

The men’s Booker D95194 is a serious motorcycle boot built for the road. Classic engineer styling. It is comfortable and features a Goodyear welt riding outsole that is both oil and slip resistant. Harley-Davidson Footwear makes riding, after-riding and streetwear-specific styles featuring the unmistakable Harley-Davidson attitude and performance. This attitude comes through loud and strong in the logo treatments and performance features in various combinations in each style. Coming from a background centered on a free spirit attitude, it was a natural choice to emblazon their banner with the words: Step into a Legend.

Product Features

  • Uppers made from full grain leather featuring H-D badging and a front strap and H-D buckle; Oil-resistant rubber outsoles allow for soft and comfortable riding, walking or standing
  • Designed with a comfortable full-length soft cushioned lining, affording hours of fatigue-free wear
  • Features industry’s best YKK locking inside zippers for ease of putting on and taking off
  • The boot’s sole, insole and upper are bound using Goodyear Welt construction processes, the most labor intensive and durable construction method available
  • Shaft height: 8.25″, Heel height: 1.25″

Reblogged 12 hours ago from www.amazon.com