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HUMP DAY: How to Make Any Man Last Longer in Bed

Jennifer Lopez Wore 7 Monochromatic Looks In 2 Days

Hestra and Hodinkee create the perfect glove for watch lovers

Hodinkee is teaming up with Swedish glovemaker Hestra to create a glove that no watch guy can go without. The collaboration is based on Hestra’s peccary gloves, which have been updated with a shorter gauntlet and a slight curve that doesn’t get in the way of your watch like a more traditional glove …

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adidas reveals the Ultraboost 19

Though the Ultraboost’s success was mostly attributed to the fashion crowd, adidas is taking it back to its roots to reimagine what a high-performance running shoe should be. adidas says the original Ultraboost was deconstructed and reconstructed from 17 pieces to create the Ultraboost 19. The …

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F.P.Journe celebrates the 20th Anniversary of the Chronomètre à Résonance

For its 20th anniversary, F.P.Journe is releasing a limited edition of one of its most beloved watches, the Chronomètre à Résonance. The dial, which will only be produced for 2019 will feature both a 12-hour indication as well as a 24-hour indication. Perfect for the discerning traveler, the …

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The Book of General Ignorance

Misconceptions, misunderstandings, and flawed facts finally get the heave-ho in this humorous, downright humiliating book of reeducation based on the phenomenal British bestseller.

Challenging what most of us assume to be verifiable truths in areas like history, literature, science, nature, and more,The Book of General Ignorance is a witty “gotcha” compendium of how little we actually know about anything. It’ll have you scratching your head wondering why we even bother to go to school.

Think Magellan was the first man to circumnavigate the globe, baseball was invented in America, Henry VIII had six wives, Mount Everest is the tallest mountain? Wrong, wrong, wrong, and wrong again. You’ll be surprised at how much you don’t know! Check out THE BOOK OF GENERAL IGNORANCE for more fun entries and complete answers to the following:

How long can a chicken live without its head?
About two years.

What do chameleons do?
They don’t change color to match the background. Never have; never will. Complete myth. Utter fabrication. Total Lie. They change color as a result of different emotional states.

How many legs does a centipede have?
Not a hundred.

How many toes has a two-toed sloth?
It’s either six or eight.

Who was the first American president?
Peyton Randolph.

What were George Washington’s false teeth made from?
Mostly hippopotamus.

What was James Bond’s favorite drink?
Not the vodka martini.

Product Features

  • Harmony

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Ariat Men’s Heritage Roper Western Cowboy Boot, Black, 9 M US

On the ranch means on your feet. These roper boots are designed to work as hard as you do and keep you in comfort throughout the day. Full-grain leather foot and upper

Product Features

  • Western-inspired performance riding boot in full-grain leather featuring pull-on loops at scallop and stirrup-friendly outsole design. Four row stitch
  • ATS Advanced Torque Stability composite shank
  • Toe shape: Roper
  • Leather lining

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The Best Chef’s Knives to Invest In

If you’re serious about a home cooked meal, one of the best investments you can make is in a chef’s great knife. It’s the tool most of us use the most, so why not spend…

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Harman Kardon Introduces Google-Enabled Citation One Speaker

Delivering crisp, high-quality audio via both Bluetooth and Wi-Fi, and with Google Assistant voice built-in, Harman Kardon’s entry-level Citation One is a sharp little home speaker. It’s got simple manual controls on top and the only ports are for the power supply, and a Micro USB for service.  Using the Google Assistant app and Google Cast, it streams like a dream and measuring a compact 7.4 by 5.5 by 5.5 inches (HWD), it outputs room-filling sound without taking up much space.

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Tips for retaining clients and growing recurring revenue

A healthy long-term relationship requires trust, open communication, and a willingness to commit from both parties. Unfortunately, in the dating world and the business world, finding the perfect match can be difficult. For agencies hoping new clients will outsource marketing and creative services on a recurring revenue basis, getting clients to commit to mutually beneficial retainer relationships can be a lot like dating: finding the right give-and-take is crucial.

Of course, it’s easy to see why retainer relationships would make sense from the agency side, since for recurring revenue businesses, 70-90% of revenue comes from renewals and upselling to existing accounts. However, clients who are often overwhelmed by choice and constantly inundated with offers to try new services might not immediately see the value in making a long-term commitment.

Here are a few ways to prove the value of recurring retainers to your clients.

Content produced in collaboration with SharpSpring.

Understand your client’s needs

If your client paid for your services but isn’t using all of them, it could be time for a serious relationship talk. According to Metasaas, 31% of software as a service (SaaS) products just sit around unused. If you’re not thinking carefully about how clients might use your products, such as marketing automation tools, and services to solve their unique problems, chances are they’re not thinking too much about it either. Sit down and make a plan for engagement that will actually deliver a tangible outcome rather than just billed hours.

But don’t over-promise

The sales process is kind of like those first couple of dates, where everyone is trying to present themselves in the best light possible. It can be tempting to say “yes” to solving all a new clients’ problems. But in dating as well as sales, honesty is what most people are looking for, and being upfront about the problems you can and cannot solve will help to avoid painful breakups later.

Small engagements build trust

Solving a few small problems is a great way to show a new client you’re in it for the long haul. For example, when 454 Creative, a digital marketing agency in Orange County, CA, wants to prove value, the company starts with a discovery phase that serves as a road-mapping process and includes a competitive analysis for lead generation or inbound engagement and a brand positioning audit for a marketing retainer. These fixed-fee, fixed-timeline engagements not only demonstrate that the company is comprised of experts in the field but also serve to prove that team members will listen to a new client’s needs and meet expectations on time and budget.   

These beginning stages are also a great time to introduce the concept of marketing automation to clients who might not be familiar with the process or even those clients who already license a system on their own. Taking over the management of these platforms provides an excellent opportunity to provide value-added services and report on results.

Work together to create long-term goals

In today’s competitive environment, there’s really no such thing as a “set it and forget it” mentality. Relationships take work, and setting actionable deadlines for mutually agreed-upon goals proves to clients that you’re able to deliver on those early promises. After you complete those early-stage engagements, launch into a three-month trial to prove you can make good on the outcomes you initially promised.

To deliver on their own commitments to clients, 454 Creative relies on SharpSpring’s automation tools to  provide quantifiable value by tracking the number of leads, opportunities and sales they were able to influence without needing access to the client’s CRM or accounting software.

SharpSpring’s advanced analytics and marketing attribution reports put the agency in the middle of their clients’ value conversations, not to mention delivering results almost immediately from the beginning of the engagement.

Watch out for these red flags:

Sometimes even the most promising new relationships turn sour. Here are the warning signs that indicate your partnership is in trouble.

  • Clients aren’t paying their bills on time.
  • The client doesn’t seem to value your expertise.
  • The client isn’t taking action on your insights.
  • They don’t seem happy with the relationship.

To learn more, check out SharpSpring’s white paper, “Growing Your Agency with Marketing Automation.”

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