These are certainly puzzling times and the 1000-piece Bgraamiens Puzzle “The Lines” is perfectly suited to the moment. A word of warning in case it’s not obvious: It’s an advanced puzzle. An erratic criss-crossing of lines in black & white. Maddening perhaps, but conquering it will feel amazing. Good luck.Reblogged 2 days ago from www.werd.com
Check out JD’s full length interview with Nas on the heels of releasing his upcoming Distant Relatives album featuring Damian Marley. Relaxing in his New York City hotel room Nas kicked off his shoes and spoke to the.LIFE Files about Barack Obama, the Avatar craze, legendary rapper Guru passing, his former manager’s Steve Stoute’s comments to the.LIFE Files, how the internet has changed music and more.Reblogged 2 days ago from www.youtube.com
Like many other in-person events in this Time of the Pandemic, the annual Adobe Summit – planned for March 29 through April 2 in Las Vegas – was cancelled. Last year, about 16,000 Adobe fans attended the Summit.
In its stead, the company launched on March 31 an online version. While there were few major announcements, the biggest impact of this year’s Summit may be a demonstration of how well a major vendor conference can work when it is moved online.
The central focus of this online Summit are several keynote-like presentations, made by senior Adobe executives from their homes. Complete with the high-quality of graphics and animation for which Adobe is known, the presentations covered the general themes of the summit – including digital transformation and customer experience management.
There’s also a video of “Tom Brady’s Playbook,” where the famed quarterback talks about “putting together the best game plan” and executing it. In person, seeing such a celebrity in a convention center might have a certain thrill, but here, in the online version, it is the weakest component in this new Summit, as Brady waxes on about completing his “playbook.”
Among the few major announcements of this year’s Summit are a new Adobe Digital Economy Index, which the company describes as “the first real-time barometer of the digital economy.” It analyzes trillions of online transactions for a hundred million product SKUs in 18 product categories.
The report, which appears to be a more comprehensive analysis than other Adobe reports on digital ecommerce and activities, finds that there has been a 20 percent increase in digital purchasing power – the amount consumers can buy with a given amount of money – in the last six years. Not unexpectedly, the report also found that BOPIS (Buy Online, Pickup In-Store) shopping has increased dramatically because of COVID-19.
The online Summit also includes a sneaks video, presenting highlights of projects-in-development from Adobe’s labs. Blue dots in the playback timeline conveniently allow a viewer to skip to the different presentations.
That in-development pipeline, some of which may never see life as an actual product release, includes a Segment Scout that utilizes AI for user segment building in the Adobe Experience Platform, so marketers can better build and understand segments through attributes.
Another project-in-development, called Snippets, employs Adobe’s Sensei AI layer to automatically write article headlines and find the best image for specific audiences.
And a project called Dually Noted allows authors to scan physical copies of physical books or other physical documents, and see in the scan the comments an editor or other collaborator has made on a digital copy of the same page.
Interestingly for such an online-only conference, Dually Noted points to the possibility of Adobe or other vendors moving towards a greater integration of physical objects – or even people’s faces – with added digital layers.
Additionally, dozens of breakout sessions are presented as videos that also contain blue dots in the playback timeline for easy skipping to the most interesting sections.
While this year’s Summit won’t make a lot of news for its announcements, it may have a more lasting effect. Few companies are as well positioned as Adobe to have the imagination and resources to take the next step in online convention-going.
Although this online version was put together relatively quickly, it shows the boost in efficiency afforded by a well-designed online conference, not to mention the huge savings in presentation and travel costs.
It also makes it easier to share content with your colleagues, and to better absorb content at your own pace. And new projects like Dually Noted show how physical and digital realities are becoming better integrated.
Two things are still missing, if online conferences are to become a bigger thing that they have been. One is the ability to play with the new technology directly, as one can during in-person demos, but that could readily be accommodated when the products themselves are software.
The other, of course, is personal networking. That is the most significant benefit of the cost/time investments in physical conferencing, but it’s not like the online world is unfamiliar with networking.
What’s needed next is for an Adobe or another giant to re-invent the world of live chats, collaborative spaces, LinkedIn and Facebook for the needs of online conferences.
It’s not yet clear if in-person trade conferences will be permanently changed by the responses to this pandemic, but Adobe’s new Summit shows the first few steps for how it could be done.
The post The Adobe online-only summit points the way to the post-pandemic future appeared first on ClickZ.Reblogged 2 days ago from www.clickz.com
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database.
True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.
Businesses are quickly noticing that a CRM which incorporates machine learning is ideal for companies of all sizes because of the multitude of incredible features they offer.
A CRM helps businesses capture important customer information, track interactions and purchases and can help businesses provide an excellent customer service experience.
A CRM that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns and drive customer transactions.
According to Gartner, the fastest growing sub segment for CRMs is marketing automation, which increased by 18.8 percent and represented 25 percent of the entire CRM marketing space in 2018.
Additionally, a CRM with machine learning can help with customer acquisition in these key areas:
Analytics from machine learning can help businesses create personas, or sample customers, which can then be used to segment consumers and create persona-specific marketing strategies. By creating a “lookalike” with personas, you can target potential new customers based on solid data points.
A strategic content creation strategy will assist your company in creating highly-focused content that speaks to specific customer groups. You can also determine which pieces of content get the most click-throughs or engagement and use that to create similar content.
By tapping into the marketing automation aspect of machine learning, you can generate more targeted leads. Rather than sending out blanket marketing and sales collateral and seeing what sticks, use data and automation to deliver content in a timely, targeted and tailored fashion. Companies that have utilized machine learning for lead generation have seen a more than 50 percent increase in leads and appointments.
Automating tasks such as data collection can be a huge help to your employees. In fact, a recent survey reported 46.5 percent of employees said the time it takes to enter data into their CRM was an issue. Therefore, when accurate customer data including contact info, purchase history and previous communication notes are already loaded in and available to your employees at the click of a button, your customer service goes from average to exceptional—increasing the likelihood of repeat purchase.
Customer retention will increase with the automation of certain tasks, such as order confirmations, serving FAQ answers, requesting product surveys and other broad communications initiatives. Customers will be impressed with your business’ quick response time and it will take these nuanced tasks off your employees’ plates, giving them more time to tend to critical customer interactions.
A CRM that includes machine learning can save companies both money and time, allowing them to direct funds and resources into other facets of the business that dig deeper into customer acquisition efforts. Think about the skilled human hours it would take to analyze all of the data, generate predictive analytics, complete detailed customer entries, generate marketing themes and send out individual emails. It’s shown that sales teams who integrate automation have seen a 40-60 percent cost reduction and a time savings of 60-70 percent. The time and money saved is significant!
At times it can be hard to determine how a customer followed the sales funnel ultimately to purchase. Machine learning can help businesses gain insights into the customer journey, and then use that data to support customer retention for future purchase.
These are already exciting times for businesses who are taking advantage of a CRM with machine learning, and the future is even brighter!
We’re looking ahead to gain a deeper understanding of: the customer journey, the ability to capture data on even smaller pieces of marketing (like the subject line of an email), narrowing in on a specific time of day to send emails based on previous open rates and investigating other avenues where machine learning can help businesses save money.
With all of this and more on the horizon, machine learning is becoming the ultimate secret weapon for customer acquisition.
Chad Ruff serves as chief technology officer at Swiftpage, the provider of leading cloud-enabled CRM and marketing automation platform Act! (www.act.com). Chad is a graduate of Georgia Tech with a degree in electrical engineering and a minor in computer engineering. Chad also has an MBA with a minor in Marketing from Georgia State University.
The post Machine learning is your secret weapon for customer acquisition appeared first on ClickZ.Reblogged 2 days ago from www.clickz.com
The magic of the OCD-friendly SuperCalla cables, is the outer sleeve of protective silicone and the magnets that make coiling, packing, & deploying the cables super-efficient and basically effortless. In addition to being durable & travel-friendly, we’ve never seen a cable easier to deal with. SuperCalla offers them in black or white in 3’ & 6’ lengths with connectors for Apple Lightning, USB-C, & Micro USB to USB-A & USB-C. A funded Kickstarter.Reblogged 2 days ago from www.werd.com
A good multi-tool doesn’t need an endless array of implements to get you through the day. For most of us, a couple of the key essentials will do. The Ellis from James Brand has always done just that. The lockback design has got a partially-serrated drop point blade, a combination bottle-opener and …Reblogged 3 days ago from www.acquiremag.com