Porsche is jumping into the crossover coupe space with a new addition to the Cayenne line. The Cayenne Coupe has a sportier profile than the regular Cayenne with its steeper roof line and a shallower windshield that gives it a 911-like silhouette. The Cayenne Coupe will launch with two engine …Reblogged 1 day ago from www.acquiremag.com
Everything old is new again. Tie-dye is back. A whole new generation is hooked on Friends and questioning the validity of Ross and Rachel’s break. And online bookseller-turned-Everything Store Amazon is returning to its roots and disrupting media.
Consumers increasingly favor streaming services over traditional TV and Netflix remains the most popular. According to the American Customer Satisfaction Index, Netflix also has a satisfaction score of 81, higher than all of its competitors.
“The whole ecosystem of video production is in a giant state of flux. You see Roma being released in theaters and on Netflix simultaneously,” says Dan Taitz, President of Penthera, a mobile video download solution. “Players like Netflix and Amazon are going directly to content creators and cutting out the production studios. And now Disney and NBC are launching new services, and there will be others. Everyone’s scrambling.”
Netflix is also scrambling, as Amazon has become its biggest competitor. While the ecommerce giant is investing heavily in entertainment, projected to spend at least $5 billion on content this year, it’s everything else that poses such a threat.
Jeff Bezos achieved his goal of creating an “Everything Store” to such a degree that it’s easy to forget Amazon began as an online bookstore he ran out of his garage. Twenty five years later, it’s books that foreshadow the company’s future in entertainment.
In 2017, Amazon bid for the global television rights to The Lord of the Rings alongside the likes of HBO and Netflix. It won precisely because J.R.R. Tolkien’s estate was confident that promotion for the upcoming series will result in a surge of book sales.
“Amazon’s big play is data. Facebook knows who you want to be, but Amazon knows who you really are,” says Alan Wolk, Co-Founder and Lead Analyst at TVREV, a TV- and advertising-focused analyst group. “People may like Starbucks on Facebook even if they only go three times a year, but Amazon knows they have a standing order for Maxwell House. The advantage for a lot of these franchises is, Amazon can sell a lot of merchandise and a lot of ads.”
That point extends far beyond The Lord of the Rings. Sports content is another big entertainment focus; Prime members can stream Thursday Night Football. Last week, the company also reportedly reached a deal with the New York Yankees and Sinclair Broadcasting to purchase the YES Network.
“Amazon knows who’s tuned into the Giants game,” says Wolk. “When Eli Manning goes for a touchdown, they can put jerseys on sale and see if people buy them if they’re $38 or $40. Do they buy two minutes after the touchdown or five? It’s scary how much they know about everyone.”
Sports programming speaks to another strength: diversity in its offerings.
The company creates and distributes content. With Kindles and Fire TV, the ecommerce giant has a hand in where people watch it. And then there’s Amazon Channels, which allows Prime members to buy monthly subscriptions to premium networks like HBO, Showtime and Starz a la carte.
“In a sense, that replicates what we used to experience with cable TV,” says Taitz. “We’d have 200 channels, but probably only watched five of them. What Amazon brings to the table is a combination of the benefits of having a package and the benefits of having more choice.”
More streaming services are coming, but how many people are going to subscribe to all of them? There will undoubtedly be some churn. It’s less likely hurt Amazon less than some of the others because entertainment is just part of the Prime package.
Will Amazon become a behemoth in the entertainment space? Maybe. Probably. But given Prime’s ubiquity, the company has set itself up for a win, no matter the game.
The post Amazon is aggressively entering entertainment — with two big advantages appeared first on ClickZ.Reblogged 1 day ago from www.clickz.com
Announcing the winners from the Marketing Technology Awards 2019! Huge congratulations to each company, campaign, and person on this list for their excellence and achievements.
Winners were voted on jointly by the industry and by a panel of eight expert judges.
The awards dinner took place on the evening of Thursday, March 21, at the beautiful Tribeca Rooftop in New York.
Scott Brinker began the night with a brief, entertaining presentation about marketing technology and its evolution over the years.
ICYMI, Scott is the one who designs those massive and dizzying martech landscapes.
What might happen with the future of the industry?
Who’s to say, of course. But if it keeps up its current breakneck speed, we might just have…
Or least a good number. Last year’s count was >7000, after all.
Part of the reason behind these awards, then, was to help cut through that landscape a bit.
Out of more than 500 entries submitted, these were the top picks voted on by the industry.
To all the winners and finalists, huge congratulations! It’s an honor to help recognize your hard work, innovation, and excellence.
Finalists included: Crowdvocate, Erply
Finalists included: GetResponse, MessageGears, Upland Adestra
Winner: Salesforce Pardot
Finalists included: Maropost, Omnisend, Swrve
Winner: AT Internet
Finalists included: Interana, Pathmatics, TapClicks
Finalists included: Marketing Evolution
Finalists included: Canto
Winner: Arm Treasure Data
Finalists included: Adlucent, Fospha, Tealium
Winner: Kenshoo Social
Finalists included: Rascasse
Finalists included: Percolate, Turtl
Finalists included: OnCrawl
Finalists included: DialogTech, Infinity, Marchex
Winner: Keen Decision Systems
Finalists included: SmartyAds
Winner: Kenshoo Search
Finalists included: Adlucent, SmartyAds
Finalists included: Jabmo, Uberflip
Finalists included: Brandify, Chatmeter, Rio SEO
Winner: Urban Airship
Finalists included: Attentive
Finalists included: Clari, Highspot, List Partners LLC
Finalists included: Certona, Monetate, RichRelevance, Yieldify
Finalists included: HYPR, IZEA Worldwide Inc.
Finalists included: DashThis
Winner: The Trade Desk
Finalists included: Amobee, SmartyAds
Finalists included: Drift, Wizu
Winner: UXReality by CoolTool
Finalists included: Lucky Orange, WEVO
Winner: Sourcepoint (Dialogue)
Finalists included: Isatis CyberSoft
Winner: Velocity Worldwide & The Belfast Classic/Sport Changes Life
Finalists included: Conversant, Location3, Selligent Marketing Cloud, Sitecore
Winner: Ogilvy & Nestlé China
Finalists included: H&M
Winner: Idomoo & Fairmont Hotels & Resorts
Finalists included: Adobe, Catalyst, Marketing Evolution
Winner: TVTY (TV + Amazon)
Finalists included: Akamai, Glisser, Merkle
Finalists included: Catalyst
Winner: Adobe & Adobe Advertising Cloud
Finalists included: Ogilvy, SAP
Winner: Seth Besmertnik, CEO, Conductor
Finalists included: Rex Briggs, CEO, Marketing Evolution; Ben Barokas, CEO, Sourcepoint; Sigvart Voss Eriksen, CEO, Tapad; Peter Holten Mühlmann, CEO, Trustpilot
Winner: Penny Wilson, CMO, Hootsuite
Finalists included: Susan Vobejda, CMO, The Trade Desk; Hannah Nakano Stewart, CMO, Yeildify
Again, congratulations to everyone on this list! We had a great time being able to celebrate with you.Reblogged 1 day ago from www.clickz.com
**Important: This product is designed to fit only certain vehicles. Please be sure to specify your year/make/model vehicle using the ‘Find Parts’ stripe at the top of the product page on our website to make sure it fits.**
Replace your factory floor mats with superior Husky Liners custom molded floor liners and discover peace of mind. Husky Liners fit the contours of your vehicle’s floor area specifically and provide more coverage and more protection than the factory floor mats ever could. Husky Liners look great and install in seconds. They feature a raised lip around the edge to keep messes contained and away from your carpet. Husky Liners protect your investment by withstanding the damage from water, mud, dirt, oil, gas and battery acid. Produced from innovative and patented material, Husky Liners are guaranteed not to crack or break for the life of your vehicle. Cleanup is amazingly fast and easy. Wipe your liners off with a damp rag and for larger messes, simply hose them off. Exclusive to Husky Floor Liners are Sta-Put nibs on the reverse side that grip the carpet and help keep them in place. Get Husky Liners for your vehicle’s carpeted floor areas: front row, second row, third row, rear cargo and trunk. These floor liners are offered in black, grey or tan to compliment every interior. Hundreds of applications are available for cars, trucks, SUV’s, crossovers, and vans. Husky Liners have been leading the industry for over 20 years. These liners have been made in America’s heartland.
Some folks just have to do things differently. That’s clearly the case with Bobby Haas and Craig Rodsmith, the idea man and the builder of The Killer Bauhaus/art deco motorcycle inspired by the 1935 Killinger…Reblogged 1 day ago from coolmaterial.com
When it comes to Game of Thrones branded food items, no one does it better than UK-based delivery service Deliveroo. First, it was Hot Pie selling Direwolf Bread through the popular delivery option. Now, to…Reblogged 1 day ago from coolmaterial.com
Designed for visual thinkers, these Grids & Guides notebooks are perfect for sketching, cataloging, plotting, doodling and developing. They feature handy scientific resources—from precise measurements to Pythagoras’s constant to the golden ratio—to aid in the design process or just to spark creative thinking.Reblogged 1 day ago from www.werd.com
The Lodge Cast Iron 12-inch Skillet and Red Silicone Hot Handle Holder is a multi-functional cookware that works wonders with slow-cooking recipes and all your favorite foods. Fry up a mess of catfish, roast a chicken, or bake an apple crisp in this generous 12-inch pan that features two handles for heavy lifting and two subtle side lips for pouring. Cast iron loves a campfire, a stovetop, or an oven, and can slow-cook foods without scorching. It retains heat well so you can sear meat at higher temperatures and will keep your delicious meals warm for a long time. Whether used in a kitchen or camp, theses virtually indestructible cookware should last for generations. Made of cast iron, this Skillet evenly distributes heat from the bottom through the sidewalls. Sporting a stylish black color, the cast iron skillet looks good in most kitchens and it doubles up as an excellent source of nutritional iron. Cast Iron, like your grandmother used, still ranks as one of the best cooking utensils ever made. It gives you a nearly non-stick surface, without the possible harmful fumes generated by preheating chemically treated nonstick cookware. The American-based company, Lodge, has been fine-tuning its construction of rugged, cast-iron cookware for more than a century.
Note the black patina given to the cookware by the factory seasoning process is, in fact, vegetable oil that has been baked into a piece of cookware that has emerged from an individual sand mold. This coating of oil is a functional application and not a cosmetic application. The cookware is hanging as it rides through the electrostatic sprayer and commercial conveyer ovens at very high temperatures. This allows the oil to penetrate deeply into the pores of the iron which creates an easy release finish. As a result of this process, you may see a blister or bubble of oil at the rim, southern-most point or at the end of the handle of the cookware piece. If visible, it will rub or flake off with your finger, leaving a brown spot. Don’t worry, it’s not rust but a seasoned spot that is brown, indicative of the varnish stage of seasoning. As a matter of fact, this is the color of home seasoned iron until it has been used several times. The brown spot will turn black with use
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