Welcome to the first in our new series of weekly MarTech briefings. Here you will find key information from last week including key rounds of funding, new technologies entering the market, press releases, career moves, and a spotlight on key influencers social activity.
If you have any news from this week that you would like us to consider including in next weeks report, please feel free to get in touch by emailing [email protected].
Phoenix-based demand orchestration software provider Integrate has bagged $8 million in funding from Iron Gate Capital and existing investors, including Foundry Group, Comcast Ventures, and Liberty Global. ExactTarget founder, Scott Dorsey, and DocuSign CEO, Dan Springer, have also participated in the round.
Movyl Technologies has rolled out its artificial intelligence-based social marketing platform that automates various functions of composing, analyzing, scheduling, etc. The integrated platform proves to be time, labor, and cost saving. The technology uses AI to overcome challenges of social media marketing. The platform enables the brands to amplify their social conversations by composing relevant content from various sources and publish them to audiences at a large scale. The system can also help in create a queue of messages and figure matters that interest the audience. Movyl can track up to 15 platforms, such as Reddit, twitter and many others. In an interview, Movyl Technologies CEO Giancarlo Mori stated that the platform also provides all the tools and insights to create comprehensive online campaigns and assess their effectiveness. The company currently charges $300 per person each month, with one-month free trial.
Marketo Inc., the leading provider of engagement marketing software and solutions has recently acquired Bizible, top provider of marketing performance management software. As per reports, this will bring the two best-in-class companies together to bring about change in the market of technology and allow organizations to link revenue back to marketing investment. The combination provides most powerful marketing automation platform in the world. It is believed that this will pave way for the marketers to understand full funnel analytics, its planning, execution and will enable them to use their budget wisely. In addition to this, the customers will be accessed to new technology and help increase the community that is Market Nation. The Bizible’s co-founders, Bird ,Andy Turman and Peter Thompson, and their entire team will join Marketo team in Seattle soon.
Automate.io and HubSpot join forces to refine marketing and sales automation
Cloud and integration platform Automate.io has partnered with HubSpot as it’s a Connect Certified Partner. Through this partnership, businesses can run their marketing and sales much more effectively. Businesses can also create automated workflows involving HubSpot and other cloud applications.
LinkedIn has rolled out a new feature called Carousel. The new feature is primarily directed towards Sponsored Content and will enable organizations to tell their brand story and interact with their target audience on LinkedIn. The feature also allows companies to add texture to their stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.
CRM automation and relationship intelligence platform Introhive has appointed Jerry Carr, former SVP at Salesforce, as its new Chief Technology Officer. Carr is reportedly stepping out of his retirement to assume responsibility for this role. In this role, he will be working closely with Introhive’s product team to develop new technology and workflows that continuously improve Introhive’s user experience, enhance the platform’s features, and increase internal efficiency.
As CTO, Carr brings nearly 30 years of experience in leading product development for globally deployed products. Most recently, Carr served Radian6 as the Executive Vice President of Engineering, growing their team of technologists from three developers to a team of 80.
Commenting on his appointment, Carr said, “The Introhive team has already been able to develop innovative products that are deployed to both large and small customers that provide real value and improve their business outcomes. I really enjoy working on products that customers love to use and Introhive has that. This is an exciting next step in my personal adventure, working here with a proven leadership team, working on market-leading products that provide real value to customers looking to drive business transformation.”
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