Smart speakers, mobile chatbots, speaker apps, and smart mirrors are examples of voice-first technologies that enable an interactive voice experience. Brands are using interactive voice in innovative and engaging ways that improve customer experience and help brands engage with customers.
ReadSpeaker AI, a leading text-to-speech (TTS) provider, writes, “Voice-enabled smart devices take us closer than ever to a world of ubiquitous computing, with hidden computers sewn seamlessly into our lived experience.”
ReadSpeaker AI works with businesses to create immersive conversational experiences using voice technology. Their new guide, Introducing the Interactive Voice Experience, includes key industry facts and statistics about the Internet of Voice (IoV) with specifics on how brands can design a strong voice experience.
Below, we’ve summarized some key points from the ReadSpeaker AI guide. The full guide contains a comprehensive three-step voice experience design checklist.
Content created in partnership with ReadSpeaker AI.
An interactive voice experience is any interaction that uses voice-first technology across a variety of voice “channels” such as smart speakers, mobile chatbots, and IoT-enabled devices to facilitate conversational brand engagement.
Readspeaker AI writes, “Together, these voice channels (and others) make up a distinct digital ecosystem called the Internet of Voice.”
Major League Baseball’s integration with Google Assistant which allows baseball fans to ask about schedules, stats, scores, and other team-related issues is one example of an interactive voice experience. Another is Reebok’s Cardi B sneaker drop which was promoted via sweepstakes that ran exclusively with Amazon Alexa and Google Voice. Reebok allowed entrants to join the contest, check their status, and claim their prize using voice-only technology.
Experiences like these take advantage of the growing IoV trend that has businesses increasingly leveraging smart speakers and other voice-first technologies to reach consumers through IoV channels.
Voice, as a channel, is growing rapidly. Over 55% of US adults use a smart device which includes smart speakers and smart home products. 45 million smart speaker owners use their devices every day and 70 million use them at least once a month. The most popular rooms for smart speakers are the bedroom and kitchen, immersing voice technology with consumers’ daily activities.
Voice technology is readily accessible to consumers in their homes and on their mobile devices, providing unique customer engagement opportunities for brands who want to reach their customers through voice-enabled channels.
ReadSpeaker AI’s three-step checklist to building an engaging voice experience covers the who, how, and what of designing a seamless voice experience. The checklist is segmented into three parts:
Writes ReadSpeaker AI, “Voice technology leans heavily on artificial intelligence, combining natural language understanding with neural TTS, synthetic voices developed by deep neural networks (DNN). But most of that operates behind the scenes.”
The guide expands on each step in the checklist and provides clear direction for companies ready to delve into creating a compelling voice experience for their customers.
As with any new initiative, it’s important to set expectations and have a plan for measuring results for your voice experience. ReadSpeaker AI notes that traditional ROI metrics are difficult to measure with voice.
Soft returns such as brand lift, brand affinity, and improved customer engagement—all of which can be linked to increased profit—are more appropriate metrics. Writes ReadSpeaker AI, “More engaged customers are 23% more profitable than a casual buyer.”
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