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INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Named one of the Fortune’s 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of today’s most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donald’s, Target, Wrigley’s, HP, P&G and artists such as Lady Gaga and Rihanna (management).

music credits:
©Electric Wire Hustle – BBE Records
© Nujabes – Hydeout Productions
© Dj Ezasscul – Digi Crates Records

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Shaun Saperstein says:

Steve's theory around the record industry and brand partnerships is thought-provoking but his examples are flawed. It makes sense when he's talking about musicians and how they currently have to find alternative means of income due to dwindling record sales; however, Tiger Woods is an athlete and isn't affected by record sales.

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