Back to Top

Nike's new Atsuma sneaker reduces material waste with increased pattern efficiency

Echoing the styling of classically styled runners, the Atsuma is much more than another retro-inspired sneaker from the Swoosh. The new style is an exercise in how to reduce material waste. Offcuts, which are normally seen as material waste are used as critical elements of the shoe. These offcuts …

Continue reading

Reblogged 1 year ago from


Write a comment