Here are three groundbreaking TV ads developed through Steve Stoute’s marketing firm, Translation, that ran extensively on TV in 1996. The first places MC Shan and KRS-1 in a boxing ring (announcer is Kid Capri, Red Alert is behind Kris. Marley Marl is Shan’s corner man), connecting one of hip hop’s earlest “Beefs” on wax with lemon-lime flavored carbonated water. Second, generational intersectionality occurs when father and son both enjoy their favorite pop while listening to versions of “You’re all I need To Get By,” by Marvin Gaye & Tammi Terrell and Method Man & Mary J. Blige (respectively). Finally, singer/actor Tyrese Gibson was introduces to the world as the young man who captures everyone’s attention (and a woman’s heart) when he makes his entrance on a downtown bus. Stoute’s 2011 book, The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, is a must-read for further understanding of how street culture became corporate culture and how the acceptance of Black music through visual media helped create the landscape that permitted the first Black President in the USA. Shared for historical purposes. I do not own the rights.
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Iatill got most of those Coca-Cols Commercials. even the St Ides ones LOL
I remember every single one of those commercials especially the discovery of Tyrese
I remember all 3 of those commercials. They would ALWAYS play during Soul Train that played every Saturday afternoon lol.
So I guess Sprite was active in them urban marketing streets since 96
Wow this brings back good childhood memories!!!
Only 24 years ago but yet seems so far.
Tyrese hmmm his voice and that smile
Yeah I remember that and
since then diabetes, high
blood pressure and other
Diseases has taken over
the so called black
Community…..
I remember all this! 90's is now the new 70's
"hello everybody I'm Tyrese" *Sean Price voice
I miss the 90's
"Ejecto sitto cuz!" -Roman (Tyrese) Pierce
Man the 90s was something else. I remember all these commercials especially the young Tyrese singing on that bus. When started he started singing professionally I was like “ isn’t that the guy from the Coca Cola commercial?” lol
In the days of a discman
I only remember the Tyrese one and also the r&b groups. Guys youtube.com/watch?v=JibAbyoZrfM — Girls youtube.com/watch?v=JzMIg1RVWAU