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Leica introduces an APO-Summicron-SL 50 f/2 ASPH for the L-Mount system

You can never go wrong with a 50mm prime in your camera kit, especially when that prime wears the Leica logo. The company has introduced a new 50mm f/2, which can be fitted onto an L-mount system camera such as the Leica SL. The lens features twelve lens elements with three that feature aspherical …

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Reblogged 3 days ago from www.acquiremag.com

Victorinox For Hodinkee Watchmaker Swiss Army Knife

There’s perhaps no better place to learn about new, vintage or downright exciting watches than the digital or physical pages of Hodinkee or the Hodinkee Magazine. The brand’s Midas touch has expanded over the years…

Reblogged 3 days ago from coolmaterial.com

Lexus Is Only Making 100 of the 2020 Lexus LC 500 Inspiration Series Cars

Three years ago at the North American International Auto Show in Detroit, Lexus unveiled a production coupe based on the LF-FC concept that everyone thought would be impossible to make work. It was called the…

Reblogged 3 days ago from coolmaterial.com

Breville BJE200XL Compact Juice Fountain 700-Watt Juice Extractor

Model BJE820XL: Juice Fountain Duo 800JEXL: Juice Fountain Elite BJE510XL: Juice Fountain Multi-Speed BJS600XL: Juice Fountain Crush JE98XL: Juice Fountain Plus BJE200XL: Juice Fountain Compact Key Feature Die-cast juicer with soft fruit attachment and variable speed capability ‘Rolls Royce’ of Juicers: die-cast metal matched wtih power Variable speeds maximize yield across variety of fruits Makes thicker juices and yields more juice for leafy greens and wheatgrass than non-masticating juicers Great entry price point for Breville juicers Compact design takes up less space, with all of the juicing capabilities of the other juicers Type of Juicer Centrifugal Centrifugal Centrifugal Masticating/slow juicer Centrifugal Centrifugal Motor 1200 watt 1000 watt 900 watt 240 watt 850 watt 700 watt Speed 5 speeds ranging from 6,500rpm to 13,000rpm Low speed of 6,500rpm, high speed of 13,000rpm 5 speeds ranging from 6,500rpm to 12,500rpm 80rpm Low speed of 6,500rpm, high speed of 12,000rpm 14,000rpm Materials Heavy grade die-cast metal bodyTitanium cutting discStainless steel micromesh filterStainless steel puree disc Heavy grade die-cast metal bodyTitanium cutting discStainless steel cutting discEngineering grade polymers Stainless steel bodyStainless steel micromesh filterStainless steel cutting discEngineering grade polymers Painted premium plastic Heavy grade polymer bodyStainless steel micromesh filterStainless steel cutting disc Titanium cutting discStainless steel micromesh filter Innovations 3″ circular feed tube processes whole fruitCentered dual knife blade asssemblyStabilizing knifeSecond juice disc purees soft fruits for 100% fruit smoothies 3″ circular feed tube processes whole fruitCentered dual knife blade asssemblyStabilizing knifeDual high/low speed switch for hard or softer fruits and vegetables 3″ circular feed tube processes whole fruitCentered dual knife blade asssemblyStabilizing knifeUnique 5 speed smart juicing system maximizes juice yield according to softness and hardness Direction controlTwo step safety startFilter basket with auto-purifyingCrushes and squeezes to make juice with nutrients and a little fiber for a thicker, smoother texture 3″ circular feed tube processes whole fruitCentered dual knife blade asssemblyStabilizing knifeDual high/low speed switch for hard or softer fruits and vegetables 3″ circular feed tube processes whole fruitCentered dual knife blade asssemblyStabilizing knife Compare Breville Juicers

Product Features

  • Heavy duty compact juice fountain with centered knife blade assembly
  • 700 watt motor operates at 14,000 RPM for maximum extraction ; Safety Locking Arm: Juicer will not operate without juicer cover in place and safely locking arm in place in the vertical operating position.Pulp Container Capacity:
    1.6 quart Pulp Container
  • Extra large 3 inch centered feed tube. Heavy Grade Polymer Body, Stainless steel cutting disc surrounded by Italian made micro mesh filter to extract up to 30 percent more juice and 40 percent more vitamins
  • Dishwasher safe parts; custom cleaning brush included ; Voltage:110 120 Volts ; Power:700 Watts
  • Measures 10 1/2 by 10 by 16 inches; 1Year limited warranty. Collects pulp within the footprint of the unit to conserve counter space

Reblogged 3 days ago from www.amazon.com

Learn By Doing: The Mirobot Robotic Arm

If you’ve always dreamed of having a robotic arm to play with, consider your prayers answered. Inspired by the ABB IRB 6700, a real industrial robotic arm used in factories around the world, the Mirobot robot arm lets everyone explore robotics. Whether you are a programming and robotics expert, creative enthusiast or beginner, Mirobot makes the learning fun. Using intuitive controls and open source firmware, the ’bot features 6-axis motion, 110º/sec. joint speed, and .2mm repeatability for doing all sorts of programmable tasks at home, work, or school. A funded Kickstarter.

Reblogged 4 days ago from www.werd.com

Rumer Willis Reveals She's Been Sick for Almost an "Entire Month" from an "Unknown Stomach Problem"

Sophie Turner Channeled Her Best Bond Girl at Joe Jonas's 007-Themed Birthday Party

Summer at Firefly Beach: The perfect feel good summer romance

‘Amazingly heartfelt and emotional. It’s not often that I come across a story that completely moves me to tears… Absolutely delightful.’ Mixing Reality With Fiction, 5 stars

A totally emotional, gripping page-turner from the bestselling author of The Summer House about the importance of family, re-discovering who you are, and the magic of finding true love under the summer sun. Perfect for fans of Mary Alice Monroe, Nancy Thayer and Susan Mallery.

Hallie Flynn’s favorite place in the world is her great Aunt Clara’s beautiful beachside house, with its inviting wraparound porch and enchanting views across the sparkling turquoise ocean. For Hallie, going to Firefly Beach, filled with magical memories, feels like coming home, but in one moment Hallie is left broken-hearted when her adored Aunt Clara passes away…

As always, Aunt Clara has thought of everything. In her last letter she included a bucket list Hallie wrote as a child, for Hallie to complete. Leaving her dead-end job and predictable schedule, Hallie returns to Firefly beach and embraces Aunt Clara’s words. All the time her childhood best friend Ben Murray, with his golden charm and infuriating ability to be right all the time, is by her side.

Spending the summer with Ben, as they enjoy drinks on the pier and endless talks stretched out in the soft sand, Hallie begins to remember the things that matter most to her. But following the bucket list isn’t an easy journey. It forces her to face the pain of her past as she starts to fall for the person who has been there for her all along…

Just as her heart is healing, an encounter with a newcomer to the beach town, wealthy and talented photographer Gavin Wilson, leaves her questioning her future and shows her she has to make a difficult decision that could mean losing everything.

Will Hallie be able to fulfill Aunt Clara’s last wish and change her life? Or will a secret she’s been keeping destroy her new beginning—and the chance to experience true love?

Why readers are falling in love with Summer at Firefly Beach:

‘I fell in love with this book from the very first page… simply beautiful and if you are a romance fan then this is one not to be missed. I loved it.’ Goodreads reviewer, 5 stars

‘So good I couldn’t put it down! I LOVED Ben and Hallie’s relationship so much… Go grab yourself a copy you won’t regret it!!’ Goodreads reviewer

‘This novel is honestly the perfect summer beach read… positive and uplifting… Also, Hallie and Ben? I’m obsessed. I loved their chemistry so much, I could not put the book down because I just HAD to know if they were going to end up together or not!’ Goodreads reviewer

‘I am a HUGE fan of Jenny’s work and I love her summer books… Ben is perfect. Oh man… I fell hard and fast for him…*Swoon*… This book is the perfect beach read… Grab a copy and curl up with a nice cup of tea (or wine! Wine is good!) and just escape to the beauty of Firefly Beach!’ Starcrossed Reviews

‘Oh how I love this book, and I cannot say enough good things about it… This is the perfect book for summer!… it will leave you with a humongous smile on your heart!’ Kristin’s Novel Café, 5 stars

‘Grab the tissues, curl up on your favourite chair, set aside a reading day and indulge in the new Jenny Hale book. I absolutely adored this book.’ Goodreads reviewer, 5 stars

‘A beautiful love story… I stayed up way too late to finish!… I could envision this beautiful beach town as if I was there… The end is pure perfection.’ Goodreads reviewer

Reblogged 4 days ago from www.amazon.com

We Found the World’s Most Portable Tire Inflator

Designed to store conveniently in your car, bike bag, or garage for quick, hassle-free tire maintenance you can take with you anywhere. The sleek, cylindrical design of the Norshire inflator features an easy to read OLED display & intuitive buttons. It measures tire pressure and then automatically fills it to the exact pressure number you select. This compact system is silent, producing 18kg of torque, enabling it to deliver 12bar/1.2Mpa/174psi of air pressure. It can pump up a flat basketball in seconds and a flat car tire in just a couple minutes. Optionally powered by an Li-Ion battery with a 5V DC adapter. A funded Indiegogo.

Reblogged 4 days ago from www.werd.com

Video marketing trends CMOs need to know

There’s a lot of pressure on marketing decision-makers to jump on the latest innovations and video marketing trends. And sometimes that pays off.

But sometimes new tech is like a square peg in a round hole for your business – and once the novelty has worn off, you realize that you’ve blown your budget on something that didn’t bring a return on your investment and that’s awkward.

Video remains a medium that refuses to sit still. And with the continued growth of social media platforms, video marketing tips are more important than ever.

In this article, we’re going to explore the most important video marketing trends that CMOs need to know about – putting them in real-world situations so that you can determine whether that trend is a fit for your next big strategic decision.

We’re going to explore how video is set to replace other mediums of marketing communications, specifically exploring:

  • Video testimonials
  • Short and vertical video
  • The ease of video creation
  • Platform optimization
  • Personalized video
  • Influencer collaboration
  • New media

Video is set to replace other customer contact approaches

Producing video can be time-consuming and expensive. But it doesn’t have to be.

When compared with email marketing and the potential returns, the costs of creating video might seem a risk too far.

But don’t write it off, just yet.

Video testimonials

The Co-Founder and CMO of Chicago-based Orbit Media, Andy Crestodina, thinks that people will soon be sending video testimonials (VTs) rather than commendations in writing.

Think about it: In a world of information overload, customers are more likely to watch a video than plow through a large block of text.

Video testimonials are becoming the go-to technique for customers to share their thoughts and appraisals of your service.

VTs are considered more reliable than written recommendations. Anyone can write a testimonial, after all – you don’t know for sure that the client has written those words or whether a skillful copywriter has crafted them. Hearing the words from people’s mouths is a much more convincing means of delivering and refining a message.

VTs are cheap to produce, a smartphone video feels more authentic than a clip produced in perfect lighting and sound conditions.

Replacing text

Crestodina goes on to assert that video will replace text for high-stakes marketing communications across customer services, marketing, and sales.

He believes that customer service responses are more personal if delivered by a human, and with the ease of video creation by webcam, video can be more effective than email, phone conversation, and chatbot.

Video responses sent by email add a personalized touch that helps the customer feel more valued.

Short-form video on social media platforms

Social media is about immediacy and short-form is trumping long-form for video marketing campaigns.

Ian Cleary of Razorsocial claims that long-form video is a barrier to engagement – he believes that people just don’t watch them.

Cleary claims that the companies who are using short-form, teaser-style videos on social platforms such as Facebook and Instagram, are seeing higher engagement and conversion rates than businesses investing in long-form on the same social channels.

YouTube continues to maintain its popularity for long-form – but the Facebook/Instagram/Twitter/Snapchat audience is more suited to short-form.

Instagram’s IGTV is setting itself to rival YouTube for long-form video supremacy, while YouTube continues to make colossal profits for top creators.

So, what does this tell us, exactly?

It’s a question of platform and demographic.

According to a 2016 Nielson report, more adults engage with YouTube (on mobile devices) than watch prime-time TV on any cable network in the US, indicating that traditional media advertising is losing its grip on the audience.

The report predicts that businesses will switch from TV advertising to YouTube advertising to reach their audiences.

Cisco predicts that 80% of all internet content will be video by 2021, suggesting that video as a marketing medium is set to continue its prevalence.

However, the Cisco report suggests that the significant successes are not necessarily the domain of the big players with the largest budgets, it’s the innovators and the disrupters who are set to benefit the most.

Affordable

Video creation has become cheaper and more accessible to everyone. It’s the original thinkers who produce the most persuasive stories and the emotional triggers that keep audiences engaged, even if that video relates to a business.

In 2019, more video is being created than ever but BuzzSumo confirms that short-form (30-90 seconds) is dominating social platforms.

Virtual Reality (VR)

Virtual Reality has long felt like an inaccessible gimmick that has little application other than in the amusement arcade or in three-dimensional design.

But social media platforms have consistently embraced innovation such as live video streaming (more about that later), 3D photo publishing, AR, and soon to come – virtual reality experiences.

Along with the roll-out of 5G, portable virtual reality is coming to social media platforms. The first roll-out of VR content is through Facebook, allowing users to create 3D avatars controlled by Oculus headsets.

But, as technology develops, the VR possibilities for video marketing are significant. And getting there first is the new big race for CMOs.

VR offers a photo-realistic user-universe allowing your potential customer to try your product in “real world” situations.

And while we’re talking considerable budget to be the first, like all new tech, the costs rapidly fall.

Video in email

Personalized video delivered via email has become an excellent medium for sending marketing and customer retention messages, making your content stand out from the other text-based competitors.

For example, Volkswagen sends its customers a personalized video after each car service. The clip recorded on a smartphone confirms the outcome of the inspection, showing the customer what work needs to be done (if any).

The video acts as a permanent record of work to be done so that the customer can refer back to it at a later date, empowering the marketer when it comes to renewal and upsells and reinforcing the quality of service the customer has received.

Embedded in an email (or even a text message), this is a strong trend in demonstrating customer service excellence and value for the client.

This particular trend marks a wider application for martech, representing a cost-effective way of delivering a message.

Video marketing is growing

One of the most significant trends in video marketing in 2019 is the continued growth of services such as Facebook Watch: the platform’s own Video On Demand (VOD) service. It offers curated and original content with a high potential for advertising revenue.

But Facebook currently retains 45% of all Watch revenue, the remaining 55% goes to the content creator. And while that’s a pretty hefty cut, Live Video is the low-cost alternative, pathing the way for new, personalized video marketing – without that considerable cut in profits.

Live video

Live Video is democratizing the marketing landscape, giving anyone with a social account and a significant number of followers the opportunity to broadcast directly across nations, even across the globe.

Live video provides a deep connection between creator and audience, providing a multitude of ways to interact on the fly.

Audiences send live text reactions which the creator can immediately respond to, and those live videos can be shared after the broadcast has completed.

The death of corporate?

Large organizations who strive to project a considered, professional, corporate image often alienate the people they’re trying to connect with by presenting too starchy a presentation coming across as inaccessible.

Ivory towers and all that.

Live video breaks down the barrier of the constructed corporate patina and gets directly to the point.

There are almost endless possibilities for live video’s application in marketing and client relationship building. You can offer live video customer service, speak directly to potential customers, broaden the potential reach of your audience by expanding beyond geographic limitations.

Joe Williams of Tribe SEO considers that going forward, Facebook Live and Facebook Messenger interactions are set to challenge email marketing as a principal lead generator.

Scripted vs unscripted

Is the era of the polished, professional presentation over? Have consumers become savvy to scripted responses? Do we distrust the protective performances of career politicians? Perhaps we just want some answers?

Live Video brings this dilemma to the fore.

Scripted presentation ensures that the presenter of your Live Video stays on track, maintains their confidence, and delivers precisely the right message.

But it really depends upon your target demographic.

If you’re looking to engage with a younger audience, watch the influencer videos that they engage with.

Influencers

Influencer videos span from perfectly lit, pristinely scripted, beautifully shot videos to the semi-professional and the downright amateurish output of others.

And this isn’t a film-school assessment.

What we should be looking at is the number of followers they have: this is a direct reflection of the type of influence they hold.

And you’ll find that many of the more “DIY” vloggers are popular because they speak from the heart rather than from the script.

Live video is always a risk – something can go wrong, someone might say the wrong thing, and the audience could turn against you.

Being specific

But if you’re looking to engage with specific demographics, then Live video presents the low-cost, high-return way of reaching audiences and developing a marketing strategy.

According to HubSpot, over 80% of the people they surveyed claimed to have purchased a product or a service after watching a video.

Vertical video

Over 75% of the video viewed around the world is seen on a mobile phone, threatening redundancy with the traditional landscape aspect ratio of broadcast media.

Video filmed in portrait (or vertically) feels natural and more akin to Facetime/video calling when viewed on mobile screens. Video for Instagram is confined to the “Insta Square”.

Video recorded vertically goes against the norms of video production. But the viewing medium is changing, and that suggests that the way we produce video should change, and vertical video is the latest trend that CMOs should really consider. It’s the ratio of Live Video, after all.

In sum

It seems that video marketing trends in 2019 are suggesting a revolution: a challenge to the traditional marketing platforms, a significant turn to short-form, and democratization of video creation.

Speaking from the heart and offering personalized experiences seem to be the future – that seems to be the direction that the 2019 trends are suggesting.

Maybe the world isn’t quite ready for the honesty of the world of Reginald Perrin quite yet. But, perhaps, unscripted, live, and interactive is the way that martech shouldn’t ignore.

Eoin Dowdall is an award-winning Film Maker and Creative Director of Kartoffel Films, a video production agency based in London.

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Reblogged 4 days ago from www.clickz.com