What to eat, where to find it, and how to cook it!
Renowned outdoors expert and New York Times bestselling author Dave Canterbury provides you with all you need to know about packing, trapping, and preparing food for your treks and wilderness travels. Whether you’re headed out for a day hike or a weeklong expedition, you’ll find everything you need to survive–and eat well–out in the wild.
Canterbury makes certain you’re set by not only teaching you how to hunt and gather, but also giving you recipes to make while on the trail. Complete with illustrations to accompany his instructions and a full-color photo guide of plants to forage and those to avoid, this is the go-to reference to keep in your pack.
The Bushcraft Field Guide to Trapping, Gathering, and Cooking in the Wild helps you achieve the full outdoor experience. With it, you’ll be prepared to set off on your trip and enjoy living off the land.Reblogged 2 days ago from www.amazon.com
The creators of WUUK are calling it the world’s most advanced smart doorbell. No small claim as we edge into 2020. It is a simple, elegant design built around an advanced smart camera offering exceptional 1536×1536 resolution with AI facial recognition and IR night vision. Easy to install & intuitive to use, it gives your home or business 24 hour professional-level wireless security without hidden storage fees or expensive monthly subscriptions. A funded Indiegogo.Reblogged 3 days ago from www.werd.com
Voltage: AC 120V, 60HzPower: 1700Wcapacity: 5. 8 quarts/ 5. 5 liters (serves 3-5)
Always ready to hit the flats or hook a deep-sea behemoth, the costa fantail sunglasses are the smaller but no less mighty kin of the blackfin. The best polarized sunglasses on the water, these men’s performance sport fishing sunglasses with mirrored options are 100% polarized, co-molded and are perfect for any angler.
Companies that are in the business of consumer data — including Facebook, Twitter, and Oracle – are moving away from third-party data. This development is due in part to new regulations like the General Data Privacy Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Both reduce the availability of consumer information that isn’t “first-party” — permission-based, consumer data collected directly by a brand for its exclusive use.
At the same time, consumer demand for increased data privacy has led Apple and Mozilla to block third-party cookies for ad targeting in their browsers. Indeed, marketing is becoming a first-party data practice, and this sea change affects marketers whether they lean toward digital or offline channels.
In light of this, my company recently surveyed 500 business-to-consumer marketers to understand how they use and access first-party data. The research found that marketers realize the opportunity but aren’t always executing. What’s more, we’ve uncovered data-related problems marketers are facing, how they employ data in their jobs, how confident they are in their data abilities, and how they plan to budget their data-minded investments going forward.
Marketers today face plenty of data challenges. One of them, however, is not the availability of data – to the contrary, 31% of survey respondents said a top challenge is that there is too much data to analyze.
For optimizing advertising performance, the two big hurdles marketers encounter are:
The considerable concern around data quality and accuracy speaks to the lack of transparency of third-party data. While the quality of first-party data can be verified internally, you are relying entirely on the supplier of third-party data to vouch for its veracity.
Data providers begin with a high-quality “seed” set of collected audience data (for example, interested in basketball shoes) that they then “model up” using other data sources to add volume to the segment. Thus, the quality and accuracy of the audience segment are greatly eroded. Hence, there’s growing importance around first-party data that marketers completely control and own themselves.
More than one-fourth of respondents (27%) said they don’t have data on customer interactions from their company website such as transaction history and product/category interests. It’s a surprising statistic, especially given the ubiquity of Google Analytics.
Creating a seamless buying experience appears to be a top goal for many marketers today. To do that, they need to have a holistic view of where the customer is in the purchase journey. Yet only 28% of respondents said they have a fully unified marketing strategy, likely because there are still data gaps in channels that marketers rely on.
Like every other kind of professional, marketers want to be confident in the data they’re using to make decisions. With that idea in mind, 90% of respondents said they are very confident or confident in purchase history data and 86% said the same for data from their company website. Additionally, 81% percent of marketers are very confident or confident in data from in-store interactions, and 73% were very confident or confident in phone call data.
Such confidence helps explain why marketers plan to spend more time, resources, and budget on offline data sources in the coming year. Of these businesses, 58% of them are planning to invest more in data from in-store interactions and 47% plan to spend more on phone calls as a first-party data source.
For phone call data and considered-purchase categories, like travel, healthcare, and financial services, such rising investment will equate in taking advantage of big opportunities.
Consumers typically want to have a conversation after researching online, and they are thus more likely to buy. In fact, these phone conversations collectively generate more than one trillion dollars in the U.S. alone.
With the school year nearing the semester break, students aren’t the only ones trying to learn more — professional marketers are too. One in four (26%) would like to have more skills to analyze data, and 42% said they will take data analysis training within the next year. Here’s why: While 73% of marketers say they’re confident in their ability to apply data when personalizing campaigns, just 67% say they’re actually confident about analyzing data. There’s hope with AI-powered data for marketers of all stripes.
Marketers who use call tracking data are an unusually confident bunch and probably less inclined to need immediate education. After all, 74% or this group is confident in their skills to apply data when using it to personalize marketing campaigns, compared to 61% of those who don’t use call tracking. Interestingly, nearly half are able to use call tracking data to link online and offline customer actions. These data points suggest that the most sophisticated marketers not only are unusually adept with first-party data but are also great with offline intelligence.
There’s no question that high-quality data is essential to the success of the sophisticated marketer. Yet with changes to data policies and consumer behavior, the viability, and reliability of a brand’s first-party data matter more than ever.
Marketers who don’t take advantage of their first-party data for all it is worth are missing out on great opportunities to create a powerful customer experience. It’s imperative for brand practitioners to do just that because happy customers are everything – after all, it costs six times more to acquire new ones. For today’s marketer, first-party data should be viewed as the premium fuel for customer retention that drives relationships and sales.
Ian Dailey is the senior director of product marketing at Invoca, a call tracking, and conversational analytics platform.
The post Why marketers must have laser focus on first-party data appeared first on ClickZ.Reblogged 3 days ago from www.clickz.com
Voice interaction habits vary by age.
So says a new survey report by business news and how-to site The Manifest, “How Do People Use Voice Search?” It employed survey provider Survata to randomly select and query 501 users of voice interfaces, who answered an online questionnaire.
One clear age-based difference is the use of voice for commands, such as setting an alarm. Thirty percent of those aged 18-34 use voice to give commands. This contrasts with only 19 percent of those aged 35-54 using voice for commands, and 16 percent for those 55 and over.
A more modest difference is in the purpose for voice searches. The survey found that 64 percent of users aged 55 and over use voice primarily to find information, products and services, about the same for users 34-54 (63 percent). But this is statistically more than those aged 18-34 (47 percent).
Overall, about 60 percent use voice search for products, service and information, while only 20 percent use it for communication with other people or to issue commands.
The top three kinds of information sought in voice searches, for all age groups, are trivia and definitions of terms (62 percent), the weather (46 percent) and the news (32 percent).
Fifty-three percent of voice search users employ the technology at least once a week, indicating that it’s habit-forming.
Last year, there were more than a billion voice searches every month. The Manifest cited John Foster, CEO of AI-powered voice interaction startup Aiqudo, who believes that voice searches will exceed text-based ones by the end of next year. Some predictions have indicated half of all searches will be voice-based in the near future.
The survey covered, and did not distinguish, between voice searches on smart phones and those on smart speakers.
Toby Cox, content writer and marketer at The Manifest’s parent organization Clutch.co, noted that voice searches on phones can sometimes result in audio responses and sometimes in screen-based text ones, while voice searches on smart speakers always result in voice-delivered responses.
She acknowledged that this difference in results delivery could drive user habits, since no one wants to get information about finding a medical specialist if the results are going to be a short sound bite.
The post New report: Use of voice interaction depends on how old you are appeared first on ClickZ.Reblogged 3 days ago from www.clickz.com
Yema proves that dive watches don’t need to be massive to be readable. They’ve brought back their Superman II dive watch from 90s and brought it up to spec for 2019 with oversized indexes that are framed by a 40mm watch case. The watch also features the brand’s MBP1000 French in-house movement with …Reblogged 3 days ago from www.acquiremag.com