IAB Tech Lab releases ‘nutrition label’ for digital ad transparency
The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, […]
