Back to Top

The cool reason why IKEA is turning kids’ sketches into actual toys you can buy.

Have you heard? Children’s drawings are springing into life!

Like this green dinosaur.

@IKEA turns children

“You can really see that the drawing comes through in the soft toy,” Bodil Fritjofsson, a product developer who helped with the campaign, said in a video by IKEA.

“So if the eyes are different, or if [the toy has] an extra arm or something, it should be on the soft toy as well.”

This year, IKEA captured some of the kids’ reactions to seeing their drawings brought to life.

As you can imagine, it certainly warms the heart.

GIF via IKEA/YouTube.

“I’m glad she’s happy,” Fritjofsson said, watching a child from Spain see her creation in stuffed animal form for the first time.

“And it’ll benefit a lot of children. … It’s like children helping children.”

Make sure to snag one of these delightful soft toys during the holiday season, and check out the video below to see kids reacting to their creations in furry form.

I’ll bet it puts a smile on your face.

Read more: http://www.upworthy.com/the-cool-reason-why-ikea-is-turning-kids-sketches-into-actual-toys-you-can-buy?c=tpstream

Comments

Write a comment

*