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Unlabel: Selling You Without Selling Out

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

Author Note from Marc Ecko

I am a brand, but I am not a label. My brand is Marc Eckō. You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, muscle and organs. A brand has a heartbeat.

Unlabel explores the anatomy of a brand. And it uses the Authenticity Formula (1) to explain the cross sections of that anatomy. My brand started in my parents’ garage in Lakewood, New Jersey, where I spray-painted T shirts and sold them for $10 a pop. By understanding how to harness my fear (2) and separating perception from reality (3), I grew that brand to the tune of a billion-dollar retail business. I’ve built skate brands, hip-hop brands, magazine and video game brands. I’ve built brands that people literally tattoo on their bodies, which is “branding” in the truest sense. But the most important brand that I built was me, the personal brand that’s from my guts to the skin (4).

My philosophy is simple: unlabel.

Not “un” as in the nihilist or negative sense of the prefix, but in the “refuse” sense of the meaning. Refuse to be labeled.

Fight their labels.

Ignore their labels.

Peel off their labels.

Unlabel—and create your brand.

This takes work. In the same way that you do push-ups to exercise your body, you need to challenge yourself to shake free of the herd, find your own unique voice, and create your personal authentic brand.

Find your swoosh, your Apple, your Rhino.

Unlabel 1 L (1) U2 (2) U3 (3) U4 (4) As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

Reblogged 5 years ago from www.amazon.com

Comments

Chameleon says:

Assess My Ideas I got a lot of great mileage out of Dr. Andy’ s book, , but wanted to look at the business and sales side of the equation, so I read Unlabel: Selling You Without Selling Out.With someone as successful as Marc Ecko, I was confident that there would be proven tips for working out my entrepreneurship. The book offered practical and relevant information that oftentimes…

Tonya A. Ratliff-garrison "Tonya" says:

Wish This Book Would Have Been Around When I Was 20 This book couldn’t have come at a better time in my life.On October 3, 2013, I was laid off from my dream job. I had created a magazine like no other in my chosen industry and it was beginning to show the signs of being successful. But a dysfunctional office culture created a situation where an insecure boss stole my brainchild as his own.I felt exploited, as if I was used only for my innovative and creative brain. Wham, bam, thank you, ma’am. At 50 years old, I felt my…

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