After the smashing success of Amazon Prime Day, Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. 2020 has been unpredictable to the extent that despite the pandemic, high unemployment rates, and looming recession have not phased holiday season shopping. Deloitte forecasts a 25% to 35%, YoY growth in ecommerce sales for the 2020-2021 holiday season. The expected cap ranges between $182 billion-$196 billion which is a 14.7% growth vs 2019. Our market intelligence report, too, has some insights to uncover, read on.
In fact, Thanksgiving is expecting a 49.5% sales growth.
What’s even better? There’s a shorter calendar space between Thanksgiving, Hanukkah, and Christmas that will positively impact holiday shopping dynamics. Here are some of eMarketer’s latest holiday shopping sales forecasts:
Our earlier key insights have extensively covered holiday season shopping trends, digital strategy, and consumer preferences, and CXO. Here’s a complete look at the consumer behaviors for November-December 2020 and how you can feed it.
Top five countries that were leading in consumers adopting new shopping behaviors:
Of these 40% of consumers tried new brands while just 12% of consumers showed brand loyalty saying they would shop from the same brand they shopped from in 2019.
According to McKinsey & Company, 39% of people will be spending more on special shopping while 44% intend to spend the same:
Get more insights on milestone dates of holiday season shopping 2020 here.
Our ClickZ and SEW Pulse Survey has tracked senior marketers’ views through April to October to constantly track the industry shifts. Here are some highlights from our October Market Intelligence Report:
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‘Content & Experience’ and ‘Data’ are the two front runner technology categories. Detailed segmentation of these categories shows the following snapshot.
This week, our readers have gravitated towards fixing their holiday season marketing strategies, customer eccentricity, and personalization.
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