30-second summary: Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season The net? Email marketing is still a critical tool today, especially when timely, personalized messages are shared However, industries like Insurance saw […]
30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks its first year. Marketers will need to strategize their ad spend and campaign designs mindfully as ad-free streaming will continue to reign in 2021. Top five priorities for C-suite will be […]
30-second summary: Creative data analytics has removed the guesswork from marketing communications, leaving marketers with the ability to not only analyse past campaigns but to predict the success of future ones, even before spending money and testing them on platforms such as Facebook. Research shows that marketers are sitting on […]
30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. How the iPhone 12 series promises to will enhance the AR experience which […]
30-second summary: Consumers are becoming more conscious of how they shop, with an increased focus on small, minority-owned, women-owned, and Black-owned businesses. Shopping this year has more sentimental value as shoppers look for a morale boost. Nearly, half, (43%) of consumers used shopping as a means to cheer up family […]
30-second summary: 63% of marketing leaders said COVID-19 has negatively impacted their marketing team’s productivity. Community building, personalization, and effective marketing technology remain essentials for marketing success. Senior marketers’ investment priorities for 2021. The role of visual content and AI in marketing and advertising success will be key. Top six […]
30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. “Cheapest” vs “best”, what’s winning consumers’ search worldwide? If you’re still looking for ways to finetune your holiday season digital strategy, […]
30-second summary: Cyber Monday and Black Friday are set to smash the $10 billion ballpark figure in ecommerce sales. Thanksgiving is expecting a 49.5% sales growth. US retail ecommerce sales to reach $190.47 billion, which is a 35.8% jump. Consumer behavior insights that will help retailers take advantage of the […]
30-second summary: Television has gone through significant transformations since its invention in 1924. TV revolutionized the ideas of unity and entertainment, gaming, advertising, and opportunities for content creators. Linear TV lags behind Connected TV (CTV) in terms of flexibility and targeting options. Earlier this year that there were 400 million […]
30-second summary: 73% of online shoppers are expected to chase post-holiday bargains while 76% of eBay buyers plan to take advantage of after-Christmas and New Year shopping deals. 33% of brands that shifted their ad dollars in Q1 and Q2 of 2020 moved money to ecommerce. SMS conversion rate increased […]