Missing

Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

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Key Insights: The two missing pieces of your holiday season digital strategy that influence consumer buying decisions

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30-second summary: 2020 has given consumers and brands the most digital-first holiday shopping season. Consumers are making buying decisions in the “messy middle” stages – namely, exploration and evaluation. “Cheapest” vs “best”, what’s winning consumers’ search worldwide? If you’re still looking for ways to finetune your holiday season digital strategy, […]

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Marketing’s missing mission: Elevating & supporting mid-market companies

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30-second summary: Mid-market companies, those that fall between startups and enterprises in size, are important for many reasons: they create competition, drive innovation and new trends, keep larger enterprise companies on their toes, and serve as a guiding light for small businesses. Without the shiny newness of a startup nor […]

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Not advertising on Amazon? You’re probably missing out

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Amazon Prime has pretty much become America’s favorite department store. Where else can you get cleaning supplies, cosmetics, even high-end clothing, all in the same place and delivered right to your door? That’s probably why Amazon now boasts more than 80 million American Prime subscribers, not to mention 300 million […]

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