The rise in retail media is one of the hottest topics in marketing today. It’s no mystery that the pandemic has massively changed consumer behavior and usher in rampant digital transformation globally. One sector that seems to have benefited the most in these times is ecommerce. Where it used to […]
30-second summary: 2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. How the iPhone 12 series promises to will enhance the AR experience which […]
30-second summary: With COVID-19 potentially discouraging shoppers from flooding into stores before sunrise on Black Friday, retailers had to adjust their 2020 game plan in advance. Most released their Black Friday deals weeks in advance, hoping to get as much wallet share as possible. Consumers bought earlier, taking advantage of […]
30-second summary: Precision commerce is the next generation of ecommerce, connecting the post-purchase experience with ownership lifecycle moments to deliver personalized experiences and offers based on knowledge of the products that consumers already own. The pandemic has reshaped the roles and relationships between brands, retailers, and consumers. It’s imperative that […]
30-second summary: With third-party cookies soon making their exit, many in the industry are working to get ahead of the potentially detrimental impact to ad revenue. First-party data will be a publisher’s ticket to thriving in a post-cookie world, which is why deliberate steps must be taken to start taking […]
30-second summary: Unilever, RB, Diageo, Patagonia, Disney—more than a thousand advertisers have stopped investing on Facebook and Instagram as a response to hate speech on the social platforms. This is a unique opportunity to assess the true value of Facebook, provided that brands leverage the right playbook for re-allocating budget […]
30-second summary: The pandemic has pushed brands to pivot creative and messaging. As opportunities to engage with consumers proliferate, the traditional and manual creative process is not suited for achieving volume or engaging with consumers. Creative Automation (CA) speeds up campaign production and launches to better capture consumer mind share. […]
30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided […]
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better […]
30-second summary: ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar. Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, social advertising, and content management solutions. Presenter Pinky Lees is the Worldwide Mobile Strategist at Acoustic. Lees provides […]