30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, […]
30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better […]
30-second summary: In light of the pandemic, as some brands have cut back on marketing spend and resources, marketers are finding they don’t have the capabilities or in-house stack needed to keep up with emerging consumer trends and behaviors. With a more critical eye to their current strategies, marketers have […]
30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation 21% of marketers pulled creatives to prevent looking insensitive Social media ads saw the biggest set back while print and TV ads followed Top […]
30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives […]
30-second summary: According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%. eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising. Not […]
[ccw-atrib-link]
The Interactive Advertising Bureau (IAB) released a new Internet Advertising Revenue Report this morning, conducted in partnership with PwC. The report revealed that digital ad spend in the US reached $28.4 billion in Q1 of 2019. This is up 18% YoY from Q1 of last year, which hit $23.9 billion. […]
Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority […]
This year Gen Z—people aged 16-22—becomes the largest generation globally, surpassing even millennials. To celebrate this milestone, Snap, Inc. partnered with GlobalWebIndex to explore what makes Gen Z tick. The study surveyed a sample of over 79,000 internet users between the ages of 16-22 in 45 markets to help debunk […]