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paid digital advertising channels currently being used

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Digital ad spend: Paid search continues to dominate in 2019

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Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). The survey found that the top priority […]

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Amazon is on track to dominate apparel sales. What’s next for retailers?

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In October 2016, Jean-Jacques Guiony, Chief Financial Officer of luxury conglomerate LVMH, got on a conference call and told his investors there was no way the company would do business with Amazon. Two years later, you can add a Louis Vuitton bag and Bulgari cologne to your cart alongside shampoo, […]

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