Mophie’s 3-in-1 Travel Charger is probably the best option for charging all your Apple devices on the road with a compact design that folds up into a thin, easy to pack palms-sized square. Unfolding the device reveals three charging surfaces that include a 15W MFi-certified MagSafe charger for your … […]
30-second summary: A successful virtual sales enablement approach employs a combination of technology, information, and human interaction. Virtual learning and enablement platform Allego published The Definitive Guide to Sales Enablement. The whitepaper provides guidance for companies who want to create a modern virtual sales enablement strategy. Allego’s guide lists four […]
30-second summary: This holiday shopping season saw record-breaking online sales as consumers shifted to shop to ecommerce Retailers need to ensure a consistent experience across platforms With tailored discounts and marketing messages, retailers can genuinely add value 2020 was undoubtedly a challenging year for retail, but 2021 doesn’t have to […]
30-second summary: We spoke with Seismic’s VP of Market Growth, Heather Cole, to get her thoughts on what B2B sales enablement will look like in 2021. Even before COVID, B2B buyers were showing a preference for a largely remote selling process. Gartner research from 2019 revealed that just 17% of buying activities […]
30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales […]
30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and local dealer cooperation. Brands need an efficient platform to scale effective local lead generation efforts. In the world of commerce, convincing someone to buy a […]
30-second summary: Customer and prospect B2B meetings are an essential component of the sales funnel Why a marketing-qualified meeting (MQM) beats out a marketing-qualified lead Marketing and sales enablement teams should scale-up MQMs to build revenue pipeline Where to integrate MQMs into your virtual events, webinars, and digital marketing programs […]
30-second summary: Lead exchange platforms allow advertisers to identify and instantly connect with high-intent consumers that are ready to take action. Lead exchanges help provide consumers with the optionality they desire when shopping because these sophisticated platforms support the monetization efforts of high-quality publishers that are encouraging consumers to inquire […]
30-second summary: In the workplace, the COVID-19 pandemic brought forth a drastic reassessment and overhaul of standard processes, and one of the biggest changes was the transformation of media sales practices. Suddenly, teams were forced to operate virtually, monitor budget closely, and sell new strategies. However, through the challenges of […]
30-second summary: Follow these seven amazing ideas to boost your online sales and improve your ecommerce user experience. Chatbots and better navigation should be a must for any ecommerce site to provide a higher quality experience. To build a good relationship with your buyers, be always transparent. Include trust seals, […]