30-second summary: Consumers are bombarded with digital information channels. Transferring brand awareness to a local purchase requires consistent information. Non-linear customer journeys necessitate brand and local dealer cooperation. Brands need an efficient platform to scale effective local lead generation efforts. In the world of commerce, convincing someone to buy a […]
30-second summary: Nextdoor is a social media network for neighborhoods of verified users in 270,000 neighborhoods across 11 countries. 100% of Nextdoor’s users are real people with verified home addresses. Nextdoor is a good marketing option for SMBs because it’s hyper local and comprises an audience that’s eager to support […]
30-second summary: COVID-19 and world recession eclipse the UK consumer sentiment as McKinsey & Company track a 46% growth in pessimism about their economic recovery The five most positive shifts and how they are here to stay Majority of marketing professionals believed that BAU will return in a year 2020 […]
One of the best ways to support local businesses in your community right now is to simply buy a gift card. Square has launched “Give and Get Local,” an easy to use search engine that collects the businesses that use their devices to make it easy to find restaurants and […]
Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about […]
The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion will be spent online by 2020. Tapping into this opportunity requires much more than just content translation, however. A sophisticated blend of technology, people, and […]
There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. [ccw-atrib-link]