30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what […]
30-second summary: Predictive modeling of customer behavior helps educate campaigns to drive loyalty or generate leads. Lead qualification modeling helps the sales team focus on the most probable customers to buy/close the deals. Both of these together help finance understand the CLV and educate the whole organization on the acceptable […]
Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. We caught up with Moz’s Sarah Bird and Rob Bucci to learn about […]
Chatmeter today announced enhancements to its text analysis tool, Pulse, and its custom reporting and data analysis offering, Chatmeter Analytics Studio. Pulse, launched last December, uses AI to analyze the “tone of the sentences” in customer reviews and discern whether a review is negative, positive or neutral. This reduces the […]
In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or offers across all its clouds. Previously, Adobe Analytics product marketing manager Nate Smith told ClickZ, multiple data sources had been available for profiling in such […]
Digital experience insights platform Contentsquare announced today that it is buying experience analytics firm Clicktale. The companies said this new combined entity, under the Contentsquare name, will now have about 600 enterprise clients worldwide and will be five times larger than any competitor in the experience analytics space. Contentsquare’s clients […]
This is a sponsored post by Finteza. Finteza is a free comprehensive analytics tool. The software provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the bottom of their funnel. Getting a 360-degree overview of your funnel is such a handful. More […]
A new report published by The CMO Survey has found that optimism in the US economy is at a seven year low among marketers. On average, 56% of CMOs are feeling less optimistic about the nation’s economy during Q1 2019 and around half of CFOs believe the country will hit […]
Twenty years ago, most adults read the local newspaper before heading off to work, maybe flipped through a magazine on their lunch break, and then went home for a couple of hours of TV before bed. These days, we have access to news, video, social media, and practically any source […]
Analytics is part of every marketing strategy today — so much so that it’s hard to imagine a decision-making process which doesn’t involve analytics. With changes in the digital landscape, the interaction of customer and business has taken a new form. Businesses are trying to offer the best customer service […]