To create this well-titled book, bestselling author and globe-trotting golfer Tom Coyne spent an entire year crisscrossing the USA in search of its greatest golf experience, playing every course to […] [ccw-atrib-link]
30-second summary: Up to now, Visual Search has been clumsy at best. Worse, consumers have been slow to adopt it. The missing agent has been artificial intelligence which has become increasingly more adept at image recognition. Beyond image recognition, AI makes it possible to learn a person’s taste and style […]
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are […]
Crazy idea for a book. In The Wax Pack, writer and baseball fan Brad Balukjian takes a single pack of baseball cards from 1986 (the first year he collected cards) opens them up & then embarks on a quest to find all the players in the pack. Absurd, maybe, but […]
30-second summary Walmart Media Group (WMG) expands sponsored search offering via a new partnership with Kenshoo, Flywheel Digital, Pacvue and Teikametrics. Walmart built the WMG from the ground up via the acquisition of display advertising technology and created a self-serve auction-based infrastructure for managing search ads. Kenshoo opened an API […]
30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership. Bank of America top search results with a composite score of 94. U.S. retailer […]
30-second summary: Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query. To succeed—or even survive—in the world of voice search, the schema need to be a top digital marketing […]
Amazon could very well be the great equalizer of online shoppers: no matter the customer’s income level or spending habits, nearly everyone ends up on Amazon at one point or another during their buyer’s journey. So what does that mean for the future role of social media and search engine […]
On Friday we held the Transformation of Search Summit 2019 here in New York City. Huge thank you to all of our speakers, attendees, and sponsors who made the day a success! In this article we’ve compiled some key quotes, stats, and otherwise tweetable highlights from the event. Keynote: The […]
One in five searches are now made via voice with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only […]