Sacai and Acronym are finally releasing their long-awaited collection combining Errolson Hugh and Chitose Abe’s mutual appreciation for tailoring and details. Hugh’s mastery of Gore-Tex is on full display here complemented by Abe’s contrasting elements, which have seamlessly come together through a … Continue reading [ccw-atrib-link]
30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped a retailer tap into less-known avenues of customer data to drive revenue In Q2 2020, the retailer generated over $35m in revenue advertising from the customer data platform (CDP) Giant retailers such as Walmart, eBay, Target, and Kroger are […]
30-second summary: Retailers are rapidly reinventing the shopping experiences by exploring technologies to increase customer engagement, sales, and loyalty Because in-person shopping remains attractive, brands are embracing safe, self-service, contactless payment technology The epic growth of contactless payments continues increasing 150 percent in less than a year — 87 percent […]
30-second summary: Social media ad automation company Smartly.io, polled 300 leaders from global retail organizations to see how their social media advertising process changed in 2020 versus 2019 The poll revealed that 74% of respondents allocated at least a third of their marketing budget in 2020 to social media ads, […]
30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicates the flux in ecommerce or online shopping from the beginning of the November lockdown in the UK through to an unexpected peak as lockdown finished. Festivals and events – everything from Diwali to the launch of next-gen […]
30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how […]
Naval Watch Company follows up the launch of its collection with a new limited edition range of styles for four of its retailers in Japan. The Lowercase-designed collection will come in five exclusives for United Arrows, Ships, Edifice, and Urban Research. A couple of our favorite styles in the … […]
30-second summary: An early start to the online holiday shopping calls for marketers to: Address email performance and deliverability issues now. Perform data fixes to improve sender reputation. Identify small email issues that can lead to big problems. Use data from email and other marketing channels to see how subscribers […]
30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. ML and AI tools are effective in combating the different types […]
30-second summary: Selligent Marketing Cloud’s third annual global consumer survey index highlights consumer shopping trends, how COVID-19 has changed habits, and what marketers can do to promote customer loyalty and advocacy Sylvie Tongco, VP of Communications and Corporate Marketing, shares four areas marketers can prioritize: Be More Than Informative; Be […]