30-second summary: Lockdown has had an enormous impact on browsing habits. Data indicates the flux in ecommerce or online shopping from the beginning of the November lockdown in the UK through to an unexpected peak as lockdown finished. Festivals and events – everything from Diwali to the launch of next-gen […]
30-second summary: Legacy founders and experts have exhibited protectionist behavior in Affiliate Marketing, a behavior that harms today’s marketer. Skilled affiliate practitioners have been held back and unfairly limited from increasing their ability to contribute strategically, by a category that has deliberately and systematically segregated itself from the broader marketing […]
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30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. […]
30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. […]
30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media […]
30-second summary: According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%. eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising. Not […]
30-second summary: Prove what their brand stands for and respond to growing demand for action over words. Understand how things like voice experiences, augmented intelligence and inclusive design are creating new paradigms for brands to consider in in 2020 and beyond. Consider new strategies for managing data, engaging employees with […]
Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application […]
Instagram is one of the most popular social media platforms for users and brands. Here’s how to revisit your Instagram video marketing strategy to improve ROI. Instagram video content has been on the rise over the last couple of years and more brands are eager to create videos that meet […]