30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, customers are expecting engagement in this context. And business leaders are expecting marketers to leverage this space Greenberg’s best practices include: tracking digital behaviors, defining […]
Grounded in public health practice, this text offers a comprehensive study of the health behavior theories that are the foundation of all health education and promotion programs. Your students will come away with a clear understanding of essential relationships between human behavior and health, as well as the practical application […]
“Here is a ‘must-read’ for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal.” ― M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society […]
The Theory at a Glance: A Guide for Health Promotion Practice (Second Edition) describes influential theories of health-related behaviors, processes of shaping behavior, and the effects of community and environmental factors on behavior. It complements existing resources that offer tools, techniques, and model programs for practice. Theory at a Glance […]
Incorporating the latest guidelines from major organizations, including the U.S. Preventive Services Task Force, this book offers the clinician a complete overview of how to help patients adopt healthy behaviors and to deliver recommended screening tests and immunizations. Chapters provide practical guidance on how to counsel patients about exercise, nutrition, […]
The ad agency of consulting firm Deloitte, Heat, has launched what it describes as the first-of-its-kind AI-powered practice to predict short-term online trends that will grow in popularity over the next 72 hours. Call Heat AI, the service employs proprietary tech and patented algorithms to analyze 100 million posts daily […]
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Written by internationally recognized leaders, and covering all facets of photoprotection, this book summarizes the beneficial roles of photoprotection in skin cancers, photoaging, photodermatoses, autoimmune diseases, and other skin conditions. It provides an update on the current state of UV filters, boosters, photostabilizers and formulation of sunscreen, and showcases the […]