30-second summary: CMOs often ask, “What is the ideal number of agencies we need?” Strategy, organizational needs, and leadership style can heavily impact a brand’s advertising and agency ecosystem International bestselling author and ClickZ advisory board member, Bruno Gralpois answers the most asked questions by leaders about their agency roster […]
30-second summary: The automated agency model includes a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. The perfect creative team must leverage a combination of human and machine ingenuity, a process they call “intelligent creativity.” Intelligent creativity relies on on AI, intelligent software, and automation to […]
The ad agency of consulting firm Deloitte, Heat, has launched what it describes as the first-of-its-kind AI-powered practice to predict short-term online trends that will grow in popularity over the next 72 hours. Call Heat AI, the service employs proprietary tech and patented algorithms to analyze 100 million posts daily […]
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