30-second summary: Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Channable’s subscription-based solution starts at $39 a month for 500 items and three channels, with the ability to scale up from there. Channable solves two […]
30-second summary: Marketing automation platforms are amazing tools to help scale communications and keep multitudes of customer journeys going, all from a centralized hub. By utilizing direct mail and tactile marketing automation (TMA), marketers create a sensory experience for prospects and customers to establish an emotional connection. Intent data tells […]
30-second summary: The pandemic has shifted consumer shopping habits leaving brands to be innovative in how they connect and engage with their customers. Online shopping has surged, yet consumers still expect an efficient online shopping experience from brands. Automation technologies are inspiring greater customer loyalty on digital channels as brands […]
30-second summary: The most recent London Research and Act-On ‘State of Marketing Report’ found that just 21% of businesses use marketing automation technology to personalize their website. Relevant, tailored content is something consumers increasingly demand, highlighting how important web personalization is now, and will be in the future. Automation technologies […]
30-second summary: The automated agency model includes a combination of human and machine intelligence, creating what Forrester calls intelligent creativity. The perfect creative team must leverage a combination of human and machine ingenuity, a process they call “intelligent creativity.” Intelligent creativity relies on on AI, intelligent software, and automation to […]
30-second summary: We’re past Halloween but there are still many factors that give senior and mid-level marketers the creepy crawlies. List of exclusive, “burning” questions from our Marketing Automation Summit that give marketers the chills. By 2023, 60% of CMOs will slash the size of their marketing analytics departments in […]
30-second summary: ClickZ’s virtual Marketing Automation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, MailChimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The […]
30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, Mailchimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The […]
30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. It is a better idea to increase efficiency within your marketing organization by leveraging tools […]
30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. As per an article by McKinsey & Company, organizations introducing technology to sales can find ways that deliver double-digit gains in return-on-investment. Automation […]